Have you been struggling with SEO?
Are you almost giving up because you have exhausted virtually all basic techniques, and you seem not to get value for your time and money?
There is no need to worry. This article is specially written for you. Below are some advanced techniques that will help you win in 2018. Sit tight and keep reading!
Content is King
Yes, always remember that content is king!
You don’t write poor content and expect to win in the current era of SEO. Creating valuable and unique content is something that should be at the top of your must-do list in your SEO plan.
Regardless of the industry, you are in, always make sure that you tailor your content to meet the needs and preferences of your diverse audiences.
Always be in the loop with current trends in writing, and write articles that will certainly drive crazy traffic to your site.
Even if you feel that ‘how to’ and ‘tips and tricks’ type of articles don’t work for your niche, you can create a blog section within your site where you can give your audience as much information as possible.
Remember, quality content development is a continuous process in SEO. Therefore, don’t write one article and expect that in one week, it will still draw traffic to your site.
Regularly serve your audience with as much information as you can, and you will soon reap the fruits of your hard work.
Search engines hate plagiarised content. Therefore, always make sure that all the content you write for your site is 100% original. Even if the topic has been written by millions of blogs, do thorough research and come up with your original version.
With the above information, you are probably stressed up because you are not a good writer. Worry no more! There are tons of freelancers out there in multiple job boards you can hire and get the best!
Appeal to the needs of your audience using title tags
In modern SEO, you will never gain a competitive edge if you shun away from using title tags.
When creating title tags, ensure that you put the needs of your audiences into consideration. Focus on what users will be looking for when searching the internet and build your tags around it.
The reason why most web and small business owners are because they insert keywords they want to rank for, and not what the user wants.
This misleads visitors to your site, and they might easily leave your site for your competition. This is certainly the last thing you could wish for!
Use relevant title tag for every page in your site. It should be less than 55 characters in length and should have a keyword which will act as a sign of what the user should anticipate to find when he clicks through a specific page.
When you do this, you can be sure that you will be ahead of your rivals as far as SEO is concerned.
Use H1 tags correctly
One of the biggest SEO error that most website owners are using H1 tags the wrong way. The fact that H1 tags are the headline or the title of the page does not mean that you should use them without a plan.
If your ultimate goal is to rank #top in multiple search engines, make sure that your H1 tags provide an overview of what the page is about and creates a picture of what the content that follows is about in the reader’s mind.
As a rule of the thumb, always make sure that these tags are at the helm of the page since their primary goal is to introduce your audience to the subject of the content that follows.
If you insert any other text before h1 tags, most readers might easily find the website irrelevant, and they will doubtlessly leave to the next site. Simply put, title or headlines (H1 tags) are paramount in SEO. Use them in the right way.
Feature structured data in your site
By having structured data on your website, you will be helping Google choose what will appear when someone makes a query about something related to your industry or searches for your company online.
There are many types of structured data, but using a schema is one of the most recommended by tech experts. When you use it, it will considerably benefit your click-through-rate, which means that your page results will appear on the top of the page results.
Whether structured data will help your images, locations, or ratings appear on Google’s search pages, it will make your website appealing, and your organic traffic will doubtlessly increase tremendously.
Make your H2s an expansion of H1s
If you have been writing H1 and H2 tags as the same thing, then you have found the culprit that is slowing down your journey to SEO success.
Well, H2s should be vices that you use to break down what H1s are about. Simply put, these two tags should be related, but they should never be similar.
You can include keywords in H2 tags, but don’t make it a habit because it is not a requirement in SEO. Instead, make it a descriptive variation of the keyword.
Don’t forget to create Meta descriptions
You cannot mention improved click-through rates and fail to talk about Meta descriptions. With them, you will be able to set expectations of what is contained in a particular page even before it is clicked.
The primary goal of this brief description is to capture attention and clicks. Therefore, to make them more successful, it is prudent to use emotionally-charged language.
To ensure that your Meta descriptions stand out, make them brief, with a maximum of about 160 characters. Make sure each one of them contains call-to-action which will inspire users to visit your site.
Meta descriptions provide a great way to connect with your audiences before they visit your site. It is something you cannot afford to turn a blind eye on if your ultimate mission is to succeed in your digital marketing plan, especially SEO.
Use conical tags on headers
For a fact, there are millions of people around the world that have businesses similar to yours, which means that writing entirely new content is a near impossibility.
When developing valuable content such as a ‘how to’ article, you will need to seek information on other sites and create your unique version.
But what do you do to convince Google that the work is yours? Simple! Include a conical tag in your coding header.
With it, scraping the code will not be easy; hence you will not have to struggle with competition from a site that has the same coding as yours. Additionally, conical tags make it impossible for search engines to mark your content as duplicate.
Now that you have the above-advanced SEO techniques, you can now walk to the highly competitive digital market with confidence knowing that you will always rank better in dominant search engines.
When you put them into practice, you will be surprised by the metrics you will get from reputable and reliable SEO tools such as serpbook.com. Best of luck!