New Authors Beware Of Scam Agents And Publishing Sharks

Scam Agents and Publishing Sharks

Beware of scam agents who prey on new authors.

Publishing a book today is easy with self-publishing services that are generally offered for free online. Or if not free, they are very cheap.

However, this low-cost simplicity has made it a goldmine for shady agents and predatory publishers to deceive new authors trying to publish their book.

If you want to publish a book, be careful about the choices you make.

Beware of the scam agents and sharks in self-publishing

Almost every week, I receive an unsolicited email from a long-time publishing scammer.

It reminds me that the publishing seas are still infested with these untrustworthy sharks.

In general terms, these scammers prey on either an author’s dream of becoming published.

Or on the fact that an author may not know how to self-publish and has given up on traditional publishing but still yearns to be published.

It is easy to fall prey to these dubious publishing experts and land into their expensive traps.

Writers beware. Don’t allow scam agents to fool you. Here are some warning signals for new authors.


Unsolicited invitations to submit your manuscript

Reputable publishers and literary agents all have huge slush piles. None of them would be asking you to make their pile even higher.

If you are asked to submit your manuscript by someone you don’t know, especially by unsolicited email, DO NOT reply.

Your red flags should be flying because it’s 99.9999% sure to be a publishing scam.

If you are approached out of the blue by a publisher you don’t know who wants to publish your book, be careful.

It is a common ploy of scam agents and a clear telltale sign of vanity publishing companies to avoid.


Offers to help you publish

Social media is full of helpful people.

However, many charge a lot of money for their helpfulness. But they may forget to tell you about this upfront.

The new term that there are editors and predators is now a common expression in self-publishing industry circles.

Watch out for uninvited offers to give you feedback on your manuscript for a small reading fee. The fee may not be that small.

Self-publishing is basically free, so DO NOT pay for what you can do or quickly learn to do yourself.


Marketeers and racketeers

Advertising and marketing a book is time-consuming.

There are costs involved for reputable services such as Facebook advertising, Google Adwords, paid blog posts, or an advertorial in a local newspaper.

These are all normal expenses. Most of them are relatively inexpensive and beneficial.

Offers to market a book for a package price by someone you do not know and who guarantees success is a sure sign of a scam.

DO NOT pay for book promotion and marketing services packages.

Arrange and pay advertisers for your book advertising directly with reputable and well-known advertising service providers.


I’m a publisher

There are many legitimate publishers, hybrid publishers, and small press, especially in niche markets.

But you should always check the reputation of a publisher before committing yourself to a contract.

You can check a comprehensive list of publishers and service providers that have been vetted by ALLi (The Alliance of Independent Authors).

DO NOT enter immediately into an agreement with a publisher.

Before you rush in, make sure you check its background, history, reputation, and ethics first. You can also ask for references from authors who used the services of the publisher.


I can do everything

Writer, reader, editor, copy editor, proofreader, publisher, cover designer, book marketer, and self-publishing consultant.

No one person can supply all these services in the publishing process.

Beware of failed writers trying to make a buck on the side by offering services that they are not qualified to provide.

DO NOT pay for amateurs in the publishing world.

If you have to pay for a service, pay for professional services offered by reputable providers.


Make informed choices

After you write a book, there are no easy ways to become a published author and be successful in book publishing.

The best way to avoid scammers and the possibility of being ripped off is to understand that publishing a book will be a tough job.

For those authors and writers who are trying to publish for the first time, there are safe avenues to publish a book.


Traditional Publishing

Traditional publishing is the old-fashioned business model of publishing a book.

You need to approach literary agents with the hope of signing a contract. After that, then having your book published and promoted by one of the large publishing houses.

It is the most difficult and time-consuming method. It will involve sending submissions to a lot of agents and then waiting and hoping.

The rejection rate is so high these days that a new author will need a lot of luck. It is not impossible, of course. But for new writers, it is not very easy at all.


Pros: No publishing costs to an author, and sometimes pay an advance.

Cons: Difficult to get published, and royalties can be quite low. An author also must sign away the rights to a book.



As the name implies, self-publishing means that an author will have to do everything necessary to publish a book.

Then you need to market it and hopefully sell enough copies online to get a return on your time invested in writing and self-publishing a book.

For authors who are new to electronic self-publishing, it will be a learning curve.

You will need to have a good knowledge of basic word processing, computer, and Internet skills.

The basic skills include uploading files, formatting Word styles, and converting to mobi and epub files.

You also need to do image resizing, as well as have a good understanding of file management.

Self-publishing is generally free. But there will be some costs in preparing a book for publication.

These could include expenses for a book cover, editing, and proofreading.

If you think self-publishing technology is beyond your ability, you could consider an assisted self-publishing service.

But always make sure you retain all the rights to your book. Also, check that the online book retailers pay royalties to you directly.


Pros: Quick to publish in ebook or paperback. Free or at least very cheap, depending on preparation costs. Authors own all their book rights. If your book sells, you receive a high royalty rate of usually 60-70% per copy.

Cons: Some computer skills to learn. All facets of publishing, marketing, and selling are the responsibility of the author.


What to expect to pay for reputable services

Pre-made ebook cover. US$30-60

Custom-made book cover. US$250-500

Proofreading and correction – basic. US$ 200-400 for approx 80,000 words.

Assisted self-publishing services. Preparation of manuscript files and publishing for you on Kindle Direct Publishing for ebook and paperback, and Smashwords or Draft2digital for ebook distribution. US$200-250.


Vanity Publishing

Vanity publishing has been frowned upon for a long time. But there are still quite a few large vanity publishing houses around.

Some traditional publishers used the services of one vanity publisher. It was a means to offer expensive self-publishing packages to new authors. But it was only vanity publishing in a new form.

Thankfully, most have closed down these expensive pseudo-self-publishing services now.

Unfortunately, some vanity publishers have re-branded and re-named their services as self-publishing, which it definitely is not.


Never confuse self-publishing with vanity publishing

It doesn’t matter how well-known or established vanity publishing is or if it goes by a new name.

New authors need to be aware that it will be a very, very expensive way to publish a book.

Most of their websites make no mention of the prices they will charge, which should be a warning.

You can read my take on Newman Springs Publishing as an example of what to look for when you are deciding on a book publisher.

Vanity publishing means that the author pays for everything. It can often amount to thousands of dollars.

This cost does not typically include marketing a book other than that it will possibly be available on the vanity publisher’s website.

There is rarely a mention of what book sales you can expect to get.

Vanity publishing is easy. But it is an awfully expensive way to fill your basement with 5,000 copies of a book, which you may or probably, may not ever sell.

What’s the key warning sign that you are dealing with a vanity press? It is when the publisher finally asks you to pay a considerable amount of money upfront to publish your book.

It is the moment when the words scam agents and publishing sharks should spring to your mind very quickly.

Update: Dog Ear Publishing, which had a very bad reputation, has reopened as Bookplate Press, so beware. You can read more about it in this watchdog advisory article on ALLi.


Vanity publishers are not interested in selling your book

Vanity publishers only want to sell books to you, the author.

There have also been many complaints about the high-pressure business practices of certain vanity publishers.

Be careful. Search the Internet for customer feedback on any company you might be considering.

Do it before you commit yourself to a publishing contract and handing over your money.

Samita Sarkar wrote an excellent article about how to spot publishing scams for the Huffington Post.

Her warning signals in the piece are very good advice. These four are classic for high-pressure selling vanity publishers and scam agents.

“The publisher’s website contains little to no information to attract readers, and is almost entirely devoted to selling to authors.”

“The website contains slogans about helping authors, “tell their story” by “letting the experts guide them,” etc.”

“In exchange for your name, email address, and phone number, you can download a free publishing guide.”

“Expect a call later on that same day, before even opening the guide.”

I can personally attest to this last point. I was once pestered with almost daily phone calls for over two months by one of the most well-known vanity publishers.


Pros: Trade publishing quality books with paid editing and cover design services.

Cons: Annoying high-pressure selling by some vanity publishers. Usually extremely expensive with no effective marketing support. 



As a new author, if you receive an offer that is too good to be true, it surely will be.

When you publish a book in any form, there is no guarantee of success. No amount of money thrown at a publisher will make it any easier to succeed.

In my opinion, a new author has two sensible choices when it comes to publishing a book.

The first is to take the traditional publishing route. Try to find and work with a literary agent or a reputable small press publishing house.

The second option is to self-publish and enjoy the learning curve and the journey.

Both are tough. But that’s the reality of book publishing today. There is no easy way.


Helpful links for new authors

Publishing Services Rated By ALLi (The Alliance of Independent Authors)

List of Literary Agents UK & US

Kindle Direct Publishing




Derek Haines

A Cambridge CELTA English teacher and author with a passion for writing and all forms of publishing. My days are spent writing and blogging, as well as testing and taming new technology.

Avatar for Derek Haines

145 thoughts on “New Authors Beware Of Scam Agents And Publishing Sharks

  • Avatar for Pete Saldana
    August 30, 2020 at 4:39 am

    I call on any author who has made investments in the services provided by New Reader Media, New Reader Magazine, and New Reader International Consultancy. Services like animated trailers, screenplays, with promises that your books will make it to Hollywood. I know for a fact it’s a big fat no. Absolutely nothing will happen after you spend thousands of dollars that is a dead end. Show myself proof and everyone in the industry if there is any proof otherwise, thank you.

    • Avatar for Reiny Pierson
      May 31, 2021 at 8:08 pm

      Wow. I actually received a call this afternoon from Kelly Smith at New Reader Magazine. She told me she wanted to represent my book THE CONFESSIONAL and would send it to film makers for the tidy sum of $13,000 or they would write a treatment for $4,000+. Fortunately, I am aware that such scams are out there since I get scam calls and emails. Glad I know better than to commit.

  • Avatar for Sandra Makowski
    August 17, 2020 at 10:16 pm

    Does anyone know anything about Book Trail Agency? I just got a message that the radio talk show “Rebuilding Your Life Radio” with Susan Sherayko have invited me to a radio interview for a book that I had published. Does anyone know anything about Book Trail Agency or the Radio show? I have been contacted by so many marketers I have come to not trust any of them.

    • Avatar for Jonathan D Biviano
      May 7, 2021 at 8:29 pm

      Scammer. For me they told me Kate Delaney wanted me on her radio show. They are phishing

  • Avatar for Lisa Grant
    July 10, 2020 at 11:00 pm

    Wow, just received a call from Kevin Wilson with New Reader. I’m glad I googled him first, He left a voice message saying my book was chosen to be featured in their magazine. I called him back and he wanted to send me an email with a plan to market my book. No Thank you.

  • Avatar for Manny
    June 24, 2020 at 4:35 am

    ATTENTION: if New Reader Magazine, New Reader Media, New Reader International Consultancy, tries to contact you call the FBI immediately. NRM will try their best to offer services like Book Promotions, Animated Trailers, Screenplays, that go nowhere. They do not have any relationships with Hollywood, if you decide to do business with them I promise you will regret it.

    • Avatar for NRM
      June 26, 2020 at 3:29 pm

      New Reader Media offers marketing services for writers and other creatives; visual artists, musicians, etc. Our clients are and will never be forced to sign a contract.

      In fact, when they’re unhappy with the service/s provided, we proactively offer a refund without hesitation.

      To solve your concern, we would like you to send an email to finance(at) and/or to legal(at) We will take action immediately once we receive an email.”

  • Avatar for Lynn Dowless
    March 22, 2020 at 8:11 pm

    Often times I find myself wondering what Robert Roark, or Hemmingway would have done with their lives, had they came up during the past forty or fifty years. Would they have been the great literary success stories they were back in their day? RR got a job as a news paper reporter right out of high school. That in and of itself, boarders on being impossible in our present day. Two years later he was fired for being drunk on the job. He leaves this local paper, then lands a job on another paper in Maryland, where two years later he is fired again due to the same situation. There again, virtually impossible to do in our own time. Now he leaves this paper in Maryland, and lands a job at the Washington Tribune, for crying out loud here! I will say it again, in and of itself, a near impossibility!
    Hemmingway had a relative who landed him a job at the Kansas Star as a reporter. That, for all practical purposes, would be highly unlikely in our own time. I think he wrote movie scripts for Hollywood. There again, landing such a job is unheard of today, for the rank and file, although Hemmingway’s parents were wealthy doctors who more than likely had solid connections.
    On top of all these considerations, there is the publishing world of today. A number of Hemmingway’s books were not very successful until much later on. He would have never received any advance. More than likely he would have never been able to get them published, outside of doing it himself. So we go back to my first question; would these people have been the same great literary success stories in this present day? I seriously doubt it. So what would they have done instead? If they tried to live a literary lifestyle, would they have lived the life of Edgar Allen Poe instead?
    My personal answer to these questions is yes. The system we of our present day live under disregards natural talent, and my personal belief is that many persons with the ability of Raurk, Hemmingway, Fitzgerald, and many others, never even gets a second glance, which is very sad, and doesn’t speak well of the age we live in.

    • Avatar for Ron Schulz
      May 29, 2020 at 6:05 am

      Sad, but true as far as I can see.

  • Avatar for Phil Sparks
    March 9, 2020 at 6:42 pm

    I have been working with New Reader Magazine for close to 2 years. At first they were good, gave me a web site and displays in some stores, but then I started to see communication taper of bit by bit. They were working with my first publication but not my second. Now it has reached a point where the services I have been promised have not been fulfilled, I am following what avenues I have and considering legal action to see if this will have positive results. I have doubts this will prove successful. I did dig, but not deep enough. Beware the names Christian Smith, Kelly Smith, and Trixie Jean. They will tell you things, but remember the old saying, “Beware the one in the fine suit. Sweetest tongue, sharpest tooth.” Do not work with New Reader Magazine if you plan on being a successful writer.

    • Avatar for L. S. Quail
      March 20, 2020 at 5:09 am

      So. Reese Elton. Yup. Got that call today. I thought I had heard of New Reader Magazine and wondered why. ALLi has a whole slew of people just ripping them apart. I found more here. Great. I was so excited for the possibility of being represented to have my independently published book put in front of Hollywood people only to then read all this and more about them. Well, they suck! I’m not paying anyone to “release” work that’s already out there. Seriously? Are they out of their minds?


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