Promote Your Writing Articles - Just Publishing Advice https://justpublishingadvice.com/promote-your-book/ Free self-publishing advice, how to guides and tips Fri, 19 Sep 2025 07:48:39 +0000 en-US hourly 1 https://justpublishingadvice.com/wp-content/uploads/2019/08/logo-90x90.png Promote Your Writing Articles - Just Publishing Advice https://justpublishingadvice.com/promote-your-book/ 32 32 Nominate Your Ebook On Amazon KDP For Extra Exposure https://justpublishingadvice.com/nominate-your-ebook-on-amazon/ https://justpublishingadvice.com/nominate-your-ebook-on-amazon/#respond Fri, 19 Sep 2025 07:48:39 +0000 https://justpublishingadvice.com/?p=130109 Do you know that you can nominate your ebook on Amazon KDP and give it the chance to appear in special promotions like Kindle Deals and Prime Reading? It’s a free Amazon book marketing opportunity for extra exposure, but there’s an important detail to note: nomination doesn’t guarantee your ebook or ebooks will be accepted.…

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Nominate Your Ebook On Amazon KDP For More Potential Exposure

Do you know that you can nominate your ebook on Amazon KDP and give it the chance to appear in special promotions like Kindle Deals and Prime Reading?

It’s a free Amazon book marketing opportunity for extra exposure, but there’s an important detail to note: nomination doesn’t guarantee your ebook or ebooks will be accepted.

But still, because the process to nominate your titles is very easy, and the potential rewards are pretty attractive, it’s well worth understanding how it works.

Promoting your book always involves time and effort, but this one might be an easy win for you.

What does it mean to nominate your ebook?

If you decide to nominate your ebooks (yes, you can pick two), it’s a bit like raising your hand and waving to let Amazon KDP know you would like your title(s) to be available for special promotions.

The specific promotions are Kindle Deals and Prime Reading. Both of them can help give your book a potential bump in visibility.

Kindle Deals highlight your ebook on Amazon’s storefront and usually at a discounted price for a specific period. It has the potential to get your book in front of thousands of new readers.

Prime Reading is totally different. It’s a program that lets Amazon Prime members borrow and read ebooks for free each month as part of their subscription.

The upside is that your book gets much more exposure. But the downside is that you don’t earn royalties on Prime Reads. However, it’s a separate choice to nominate for this.

But both options might help you gain more exposure, new book reviews, or increase downloads, which could spark follow-on sales.

But here’s the key detail to remember. Nominating your ebook or ebooks doesn’t guarantee that Amazon will select them.

It’s probably best to look at it as submitting your book for consideration. Then it’s up to Amazon to decide which ebooks fit its promotions at any given time.

That decision will depend on factors that you can’t control, such as timing, genre demand, or how Amazon wants to balance its promotional lineup.

Still, because it costs you nothing and takes only minutes, you’ve got nothing to lose by nominating your ebook for Amazon KDP promotions.

 

How to nominate your ebook on Amazon KDP

If you want to go ahead, it’s quick, easy, and very straightforward.

Log in to your KDP account, and click on the “Marketing” tab in the top menu.

Then scroll down until you see this section.

Nominate your ebooks on Amazon

Now click the yellow button “Nominate a book”. You will see a list of all your titles.

Select one of your books

You can select up to two titles. Click continue, and you will see the confirmation box.

Confirm your nomination

You should note the details here. “This book will remain nominated for 90 days,” and the tick box option, “Automatically renew this book’s nomination for another 90 days.”

It’s up to you, but perhaps if you want to promote different titles after the 90 days expire, don’t agree to automatic renewal.

The process for including your book in Prime Reading nomination is exactly the same, except that you can only choose one title.

Amazon can take many weeks to review nominations, so don’t expect any news immediately. But if your ebook is selected, you’ll receive a notification in your KDP account and by email.

One last important point is that once you nominate, you can’t cancel it during the 90-day period.

As a side note, the red beta banner in the top right corner of the option pane means that this is a service that could be subject to changes, improvements, or modifications in the future.

 

What ebooks can you nominate?

Not every title is eligible.

To take it one step at a time, your ebook must be enrolled in KDP Select to be eligible for Prime Reading.

For Kindle Deals nomination, your ebook doesn’t need to be in KDP Select. But it must have been available for 90 days, and be priced between $2.99 and $9.99. (The 70% royalty threshold.)

Not that it would affect many authors, but to qualify, an ebook must be available for purchase in at least one marketplace where the primary language matches the language of the title.

Also, erotic titles or ebooks containing sexually explicit images or language are not accepted in either program.

 

Is it worth nominating your ebook?

I suppose the short answer is yes, it’s probably worth it. Perhaps it might be more effective than offering free ebooks.

Only for the fact that nominating your ebook costs nothing, and it only takes a few minutes to do it.

If you’re lucky, and your book gets selected, the upside could be helpful.

Kindle Deals and Prime Reading are two Amazon promotions that showcase ebooks for thousands of Amazon readers.

Extra visibility like this could certainly lead to more sales, new reviews, and even potential growth in your readership.

However, it’s worth keeping your expectations on an even keel. Amazon doesn’t say how it chooses ebooks, so your nomination is definitely not a guarantee that Amazon will pick your ebook.

While the upsides might all be very appealing, the process is a bit opaque, so don’t get your hopes up too high.

The best way might be to look at it as a lottery. So, you have to be in it to win it.

 

Summary

Nominating one of your titles on Amazon KDP is a simple, zero-cost way to give your ebook a chance of some extra promotion.

But it doesn’t come with any promises.

However, the process is quick and easy. So authors with eligible titles can enroll their books and participate with just a few clicks.

Even if you miss out, you’re not going to lose anything. Your book will remain available for sale on Amazon or in Kindle Unlimited as usual.

Promoting your book is always about variety and finding new ways to attract or connect with readers, especially if it’s a free and easy promotion option.

So this one fits that bill perfectly. It’s free, and you can do it in less than a minute.

 

Related Reading: Amazon Book Promotion Tools On The KDP Dashboard

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Quick And Easy Writing Promotion Ideas For Shy Writers https://justpublishingadvice.com/writing-promotion-ideas-for-writers/ https://justpublishingadvice.com/writing-promotion-ideas-for-writers/#respond Fri, 11 Jul 2025 06:46:05 +0000 https://justpublishingadvice.com/?p=129370 Like many writers, including me, you are probably more comfortable being a quiet observer than worrying about writing promotion. It can go against your grain because you think you need confidence, visibility, and a boldness that doesn’t come naturally to many writers. You don’t want to perform onstage; you only want to write. However, sharing…

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Simple Writing Promotion Ideas For Shy Writers

Like many writers, including me, you are probably more comfortable being a quiet observer than worrying about writing promotion.

It can go against your grain because you think you need confidence, visibility, and a boldness that doesn’t come naturally to many writers.

You don’t want to perform onstage; you only want to write.

However, sharing your writing or information about your book doesn’t mean you need to be loud or over the top exuberant.

Easy ways to promote your writing and still feel like you

Promoting doesn’t mean you have to change who you are.

It’s not about being verbose, trying to hard-sell, or turning into someone you’re not.

The best ways should feel natural to you and stick with your personality and voice.

If you’re a shyish writer, you can promote quietly through connection, curiosity, and sharing.

Think of it like inviting someone into your world rather than shouting boldly at a crowd.

Your words can do the hard work; you just need to find a path for them to be seen.

You could use a personal story, a thoughtful quote, or a gentle glimpse of why you write to attract interest without feeling pushy.

Readers can often respond more to plain and simple honesty and heart than to hype.

What matters most is that you share in a way that feels comfortable for you.

When you find your rhythm, promotion becomes less of a chore and more of a casual conversation.

 

10 Promotion ideas for reticent writers

You don’t have to be extroverted or tech-savvy to get people to notice your writing.

You can try a few of the simple strategies below to let your words do the talking quietly, consistently, and in ways that feel natural to you.

 

1. Add your book or blog link to your email signature

It’s an oldie, but a goodie. Every email you send to friends, colleagues, or even a business reply is a quiet opportunity to share your work.

Simply include a line like “Read my latest work here” under your name, and let it work in the background without any pressure to sell.

 

2. Create a visual quote using Canva

Choose a short, striking line from your writing and pair it with a free background image using one of Canva’s templates.

You don’t need any design skills, and you can share the result anywhere. Perhaps on Pinterest, Facebook, Instagram, or X with no need for a long explanation or sales pitch.

In my case, Pinterest is one of my favorites. After search engines, it is my best source of traffic to my website.

 

3. Write a short (or long) blog post about your inspiration

If you are an author, instead of focusing on what your story is about, focus on why you wrote it.

Was it sparked by a memory, a dream, or a question that wouldn’t let go?

A post like this helps readers connect with you as a person first, and often, that’s what makes them want to read more.

If you are publishing articles online, have an about the author box at the end of each article.

But you don’t need to write your biography. Keep it short and sweet.

 

4. Join one small writing group on Facebook or Reddit

You don’t want to be the loudest voice in the room.

However, by reading other people’s posts, leaving an occasional comment, or quietly sharing your own writing tips when it fits the topic, you can build little connections that can lead to more eyes on your work.

Reddit is an easy and comfortable platform because you can stay pretty much anonymous.

But you can include site or social links in your profile if you wish. I only list my website to help gain a little extra traffic.

 

5. Add (or edit) your short bio and writing links on your social media profiles

You don’t have to post all the time to make your profiles work for you.

Try including a catchy one-line writer bio like, “Short story writer (five-foot one) and lover of quiet words,” and perhaps a link to your blog, book, or latest piece.

Then, anyone who stumbles across your profile can find your writing without you needing to say a word.

 

6. Ask a question related to your writing on social media

Questions can invite a conversation, not attention.

Try something like, “Do you write the ending first or last?” or “Has a story idea ever come to you in a dream?”

These gentle prompts can spark replies and build interest around your creative process.

Reddit and Quora are ideal platforms for this type of interaction.

 

7. Create a “Works in Progress” or “What I’m Writing” page on your blog

Forget about writing regular updates, posts, or even newsletters.

Create a quiet space on your website to highlight what you are working on.

A few short paragraphs, or a list of current projects lets readers feel included without you needing to promote anything directly.

It’s an easy way to keep your audience informed, especially if you update it occasionally, but at your own pace.

 

8. Pin your work to the top of your X or Threads profile

Forget about posting every day, but make sure that the first thing people see when they visit your profile is a post about your work.

It’s a no-fuss form of writing promotion that stays put and works for you all the time.

 

9. Leave a thoughtful comment on someone else’s blog

If there are blogs you enjoy, especially ones related to writing, reading, or your topic, leave a polite, insightful comment occasionally.

Many comment forms let you include your name and website, so anyone who is curious can click through to discover your work.

It’s a quiet, but effective way to connect with others while subtly getting your writing out there.

 

10. Ask a good friend to share your writing for you

If the idea of posting about your work all the time is not your cup of tea, ask someone else to help you.

It could be a helpful friend, a family member, or a writing buddy.

If they can post on your behalf from time to time with a little bit of enthusiasm, it can work well to help you attract new readers.

 

Summary

I wouldn’t call myself a shy writer, but I find social media loud, disagreeable, intrusive, and a great time-waster.

Sure, I appreciate people reading my writing. However, that doesn’t mean spending all my days trying to attract them.

The best ways I have found are quick, easy, and limited in interaction.

I write because I enjoy it, and if readers come my way, that’s great.

But if not, well, so be it.

However, you can always do a little bit of promotion for your writing, and I have found that the tips above can be quite effective.

 

Related Reading: When No One Reads Your Writing – What Can You Do?

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How To Include Reviews In Your Book Description https://justpublishingadvice.com/reviews-in-your-book-description/ https://justpublishingadvice.com/reviews-in-your-book-description/#respond Tue, 28 Jan 2025 08:25:19 +0000 https://justpublishingadvice.com/?p=128710 Here’s a little tip to help you promote your book. Have you thought about including reviews in your book description? Why? Because it’s the first thing a potential reader sees when they click on your book. You might have a ton of great book reviews, but they all appear way down your book page on…

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How To Add Reviews To Your Book Description

Here’s a little tip to help you promote your book. Have you thought about including reviews in your book description?

Why? Because it’s the first thing a potential reader sees when they click on your book.

You might have a ton of great book reviews, but they all appear way down your book page on Amazon and other bok retailers.

If you want to grab attention, copy a few snippets of your best reviews and include them early in your description.

The benefits of including reviews

You only have a few seconds to grab the attention of a potential book buyer.

Sure, your book might have a great cover, a terrific book description, and perhaps you have gained a lot of positive book reviews.

However, someone looking to buy your book or ebook for the first time will only spend a very short time making a decision.

When you look at your book page on Amazon, what do you see?

Your book cover is on the left, and the description is on the right. Under the description are a few extra details about the book’s length and reading age suitability.

A buyer has to scroll way down the page to find all the other details, including your hard-earned Amazon book reviews.

That’s why including a few positive snippets from some of your best reviews makes sense.

When you do, you give a potential book buyer quick reasons to buy your book.

Amazon book page

You can see the review extracts in the red box. The best part is that it’s so quick and easy to do.

 

How to select the right reviews

The quality of book reviews varies considerably, so not all of them are suitable.

Some may be too short, lacking in detail, or perhaps a little critical of your book.

Another aspect to consider is where a review came from.

If you have a review or two you gained from paying someone on Fiverr, which many authors do, it’s okay.

You can use a short snippet from them to help you.

However, for your Amazon book page, it’s much better if you can use quotes from reviews you gained organically.

Then, if a buyer is interested, they might scroll down to your reviews and see where your quick quotes came from.

It’s a kind of validation or social proof if you like.

You only need two or three quick quotes, so select the best ones to add to your book description.

Ideally, use snippets that are short, to the point, and, of course, complimentary.

But if possible, they should also give a good reason why your book is worth reading.

Remember that book buyers don’t take very long to decide whether to buy a book or not.

Sure, your fantastic book cover and well-written book description are your two strongest selling points.

However, including a few lines from your reviews gives an extra reason to buy your book.

 

Where to place reviews in your book description

When you view your book sales page on Amazon, how much of your page can you see when it first loads?

On a desktop or laptop computer, you can see your book cover and the first part of your description.

It’s similar to a tablet or iPad in landscape view but is smaller in portrait view.

Usually, a read more link is at the bottom to view your description in full.

Laptop view Amazon book page

If you want to add review snippets, the most effective placement is within the area that is visible when the page first loads.

This is often called above the fold.

If you decide to add snippets, check that they appear within this area because that is where they will be most effective.

For phone users, only your book cover is visible at first. A visitor needs to scroll down to see the book description.

But again, having your review snippets appear early is still a good idea because the description is also truncated on a phone.

The best placement is after the top tagline or two or three introductory sentences.

 

Formatting your reviews

You want readers to notice, but over-formatting is not a great idea.

Bigger, bolder, and in a larger font is usually too much.

You want these few sentences to look like part of your description but be quickly identified as review quotes.

Simply using italics is a good way to differentiate them. You could also wrap them in quotation marks.

Another idea is to indent them.

Yes, you want people to notice, but you shouldn’t go to extremes.

 

Mistakes to avoid

Overloading a description with too many reviews defeats the purpose of trying to encourage a book buyer.

Two or three is the maximum you should use. They should also be short and sweet.

Don’t copy and paste full reviews, as KDP may object. However, I have used short review quotes for years without any problems.

If you don’t have many reviews, don’t fall into the trap of using low-quality or vague reviews.

Also, if you have only two or three reviews or ratings on your book page, repeating them in your book description is not a great idea.

It’s better to wait until you have gained some terrific reviews you can use.

As a rule, only use review snippets that give clear and compelling reasons why your book is worth reading.

 

Summary

Adding quotes from your reviews in your book description is not going to create sales miracles.

It’s only an idea you can use to give your book a little extra push.

However, you need to be very selective and use them strategically.

You want them to give a little extra persuasion to book buyers, but they shouldn’t overpower your description.

When you edit your book description, be careful with your formatting. KDP has a WYSIWYG editor, but you can also use HTML.

However, don’t be tempted to get carried away with fancy formatting. Keep it simple so your text flows and is easy to read.

Your reviews need to look like a natural part of your description, not a flashing neon sign.

The sole aim is to give a little extra encouragement for a reader to consider buying your book.

 

Related Reading: How To Easily Add Amazon Editorial Reviews To Your Books

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How to Use Pinterest to Promote Your Books https://justpublishingadvice.com/pinterest-to-promote-books/ https://justpublishingadvice.com/pinterest-to-promote-books/#respond Mon, 02 Sep 2024 07:34:48 +0000 https://justpublishingadvice.com/?p=127971 If you’re an author, have you investigated Pinterest to promote your books and blog? You might already use social media platforms like Facebook, X (Twitter), and Instagram. But why use Pinterest? It’s often overlooked as a book marketing tool, but with over 522 million active users and a focus on discovery, it’s a terrific platform…

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Using Pinterest To Promote Your Books

If you’re an author, have you investigated Pinterest to promote your books and blog? You might already use social media platforms like Facebook, X (Twitter), and Instagram.

But why use Pinterest? It’s often overlooked as a book marketing tool, but with over 522 million active users and a focus on discovery, it’s a terrific platform to gain traffic and engage with readers.

Contrary to what you might believe, it’s not really a social media platform. It’s more like a search engine based on images, similar to Google image search.

Users are looking for topics, ideas, and answers to questions they may have. If you can fulfill their needs, you can gain traffic and readers.

Why Pinterest?

Pinterest is an ideal platform for authors to promote their books.

Unlike other social media platforms that are more about engagement and interaction, Pinterest is a visual search engine, so you don’t need to interact with other users continually.

People come to discover new ideas, products, tips, and, yes, even books.

The platform is all about inspiration and discovery, making it an excellent place to showcase your work.

Pinterest works well for book promotion because, unlike Instagram, X, or Facebook posts, which have a very short visible life, pins can continue to drive traffic to your content for months or even years.

I know this for a fact because some of my best-performing pins are usually more than a few months old.

It’s because it takes a little time for other users to pin my posts to their boards, which then amplifies my pins. Once this happens, your reach increases dramatically.

But don’t think that posting only your book covers will work.

You need to be much more creative and post pins that will attract users.

However, don’t worry because it’s much easier than you might think to create pins that can attract a lot of attention.

 

It’s all about visual appeal

Yes, book covers are visual, and Pinterest is all about visuals. However, because it’s so easy to pin a book cover, you’ll be competing with lots of them.

You have to be a little more creative than simply pinning your book cover over and over again. Pins using a combination of an image with overlaying text work extremely well.

You can use photos of your book. For instance, a photo of your book on a coffee table next to a mug of coffee and a pair of reading glasses can create a warm, inviting scene.

Your Next Read on Pinterest

Another idea is to include yourself in the image. A photo of you holding your book adds a personal touch and humanizes the pin.

Try to match the mood of your book with the color and style of your pins.

If your book is a romance novel, create pins to attract interested readers. Use soft pastel colors, candlelit dinners, or scenic sunsets.

If it’s a thriller, dark and mysterious visuals with dramatic lighting might resonate more with your audience.

Infographics work very well because they are more likely to be shared or repined by users. My top pin is an infographic that gets thousands of impressions every month.

As a simple example, if you published a vampire romance novel, you could create a quick, fun infographic listing seven “fun facts” about vampires.

Fun facts About Vampires

For nonfiction, perhaps key takeaways or interesting facts about your topic or subject.

A good tip is to use Canva to design your pins and infographics. Using Pinterest templates to create as many pins as you like is quick and easy, and they are the ideal size for pins. (1,000 x 1,500px)

You want to capture the attention of users, so think beyond a standard book cover pin. The only limit is your imagination.

 

Add details to your pins

Always complete all the details for a new pin to give it the best chance of discovery.

You should add a title, description, five keywords, and a URL link to your website or web page.

Another huge benefit is that Google and other search engines often index pins, meaning that you can help boost your visibility not just on Pinterest but also on search engines.

 

Set up a business account

If you don’t already have an account, you’ll need to create one.

But if you have one, consider converting it to a business account. It’s free to do so, and you don’t need to use or pay for ads.

With a business account, you can claim your website, which will show on your profile.

It also gives you access to analytics and demographics, which is essential for tracking the performance of your pins and understanding your audience.

 

Create relevant boards

Pinterest is organized around boards, which are collections of pins that users can follow. You can use one or as many as you like.

For an author, these boards should be relevant to attract the type of readers you want to engage with.

Suggested examples might include:

Books by [Your Name]. This is where you pin all your books, including links to where people can buy them.

Book Quotes. Share visually appealing quotes from your books or favorite quotes from other authors.

Behind the Scenes. Give readers a peek into your writing process, inspiration, or even the research that goes into your books.

Book Recommendations. A list of books you love or similar to what you write. This positions you as an authority in your genre and can attract readers who like similar books.

Writing Tips. Share your writing advice or tips. It’s a great way to connect with other writers and readers who are aspiring authors.

 

Promote your blog posts and articles

If you have a blog where you discuss your books, writing process, or anything else related to your author brand, pinning is a great way to drive traffic to it.

It’s also a great way to ensure you include a lot of variety in the design of your pins. Here are some examples from my Just Publish Advice board.

Variety of pins

You can create a board specifically for your blog content. Design visually appealing pins for each blog post, using a relevant image and a catchy title.

Always link the pin back to the blog post. This helps drive traffic from Pinterest to your website, where readers can learn more about you and your books.

 

Engage with your audience

Pinterest is definitely not as busy and interactive as Instagram, X, or Facebook. However, there are simple ways to engage with your audience and build a community without spending a lot of time doing so.

You can follow some users who pin content related to your genre or niche. This can encourage them to follow you back and see your pins.

Occasionally comment on other people’s pins. It can help you build relationships with other users and increase your visibility.

If someone comments on your pin, it’s a good idea to respond. Engaging with your audience shows that you’re active and approachable.

Of all the social media platforms, it’s certainly the least time-consuming.

 

Track your performance

Pinterest Analytica

With a business account, you get access to analytics tools to help you track the performance of your pins and understand which ones resonate best with your audience.

These include:

Impressions. How many times your pins are seen.

Saves. How often your pins are saved to other users’ boards.

Outbound clicks. How many clicks your pins get, leading users to your website or book sales page.

Engagements. The number of users who interact with your pin (saves, clicks, or comments).

Use these insights to tweak your strategy. If a particular type of pin performs well, consider creating more content in that style. Conversely, if something isn’t working, don’t be afraid to change.

 

How many pins can you post?

Pinterest says there is a limit of 200,000 pins per account! That’s a wild number, so you will never run out.

However, it doesn’t give any information about how many pins you can add each day. The best advice is to go slowly.

From my experience, you can safely add between four to seven pins each day. The only trap to avoid is publishing all your pins each day to the same URL link.

Only use a URL link once per day. If you have one pin linking to your book sales page, link your other pins to your blog posts or articles.

Sure, the more pins you add, the more traffic and clicks you will get. But you can’t do it in one day.

Get into a habit of adding four or five pins a day, and your reach will improve steadily over time.

 

Summary

Pinterest is an underutilized but highly effective tool for promoting your books.

By setting up a business account, creating fantastic visual content, optimizing your pins for search, and engaging with your audience, you can tap into a large pool of potential readers.

Whether you’re launching a new book or looking to breathe new life into an existing title, Pinterest offers a unique and creative way to reach and connect with readers looking for their next great read.

So why not give it a try? Your next bestseller might just be a pin away!

 

Related Reading: 5 Essential Book Promotion Tools Every Author Needs

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Goodreads Review Bombing Is A Never-Ending Story https://justpublishingadvice.com/goodreads-review-bombing/ https://justpublishingadvice.com/goodreads-review-bombing/#respond Mon, 18 Dec 2023 13:25:26 +0000 https://justpublishingadvice.com/?p=125757 Here we go again. Goodreads review bombing is in the news once more. I don’t know how many years it has been that these stories regularly come to the surface. If my memory serves me correctly, the problem of trolls and one-star reviews started very early, around 2010, if not earlier. Yes, Goodreads is a…

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Goodreads Review Bombing

Here we go again. Goodreads review bombing is in the news once more. I don’t know how many years it has been that these stories regularly come to the surface.

If my memory serves me correctly, the problem of trolls and one-star reviews started very early, around 2010, if not earlier.

Yes, Goodreads is a popular site for book lovers. But the one continual failing is that it allows anyone to post a review of books that haven’t yet been published.

Not only that, it also allows users to create multiple accounts. It’s a recipe for disaster that has never been fixed.

What is Review Bombing and Trolling?

Goodreads is the world’s largest social media book community.

But it has been grappling for many years now with the serious issue of review bombing.

The practice involves users or groups of users, often authors themselves, inundating a new book release with negative comments and one-star ratings.

Giving low ratings attempts to lower the overall score and reduce the potential sales of a targeted book.

Trolling is a different issue.

It is the practice of posting provocative or offensive comments or reviews to annoy or upset users or authors.

Both practices can negatively impact the reputation and sales of targeted books or authors and the trust and enjoyment of regular users of Goodreads.

I’ve had a Goodreads account since 2009, and I can happily say I have never experienced any of these issues.

But if you are a new author, despite these problems, is it still one of the best platforms to help you promote your latest book?

With around 150 million users, the answer is probably yes—more on the reasons later in this article.

 

A quick summary of the history of Goodreads

Goodreads was launched in 2006 by Otis and Elizabeth Chandler, who wanted to create a platform for book lovers to share their opinions and recommendations.

The site grew rapidly, attracting millions of users who cataloged and reviewed books, joined groups and discussions, and participated in challenges and giveaways.

Goodreads provided authors with a way to connect with their readers and promote their books, offering features such as author profiles, interviews, and giveaways.

In 2013, Amazon bought Goodreads for about $150 million. The aim was to integrate the site with its Kindle platform and leverage its social and recommendation aspects.

A few years later, Amazon closed down Shelfari, which was a similar but smaller site than Goodreads.

Naturally, though, many users and authors were concerned about the potential impact of the acquisition on Goodreads’ independence and privacy.

However, Goodreads founder Otis Chandler said that “his management team would remain in place to guard the reviewing process” with the acquisition.

But Goodreads, under Amazon’s control, continued to face challenges and controversies, especially regarding its moderation and rating system.

Users complained that Amazon and Goodreads did not do enough to prevent or remove spam, harassment, plagiarism, or fake reviews.

Some authors accused Goodreads of allowing or even encouraging negative reviews and ratings of their books, sometimes by users who had not read them or had personal vendettas against them.

In other words, the acquisition by Amazon changed little.

In May 2019, Chandler announced that he and Elizabeth were leaving their positions as CEO and Editor-in-Chief but would remain advisors.

Goodreads today is a subsidiary of Amazon, and the current CEO is Libby Roin.

The organization chart attached to Roin’s role still lists Elizabeth Chandler as Co-Founder and Editor-In-Chief, which is interesting.

 

The Goodreads review bombing stories

News stories relating to Goodreads reviews have been appearing for years.

In 2013, Nathan Bransford wrote about the bullies of Goodreads.

Another post titled, When An Author Stalks You, appeared in 2014.

Fast forward to 2021, and Time published an article titled, How Extortion Scams and Review Bombing Trolls Turned Goodreads Into Many Authors’ Worst Nightmare.

The latest story to hit the news is the New York Times piece, She ‘Review Bombed’ Other Writers. Then Her Book Got Pulled.

But when you consider the millions of users on Goodreads, these sensational stories are reporting on isolated incidents.

Yes, they are unpleasant, and Amazon could do a better job of protecting authors in particular.

But on the whole, how many regular users and authors on Goodreads are affected by these review bombing events?

I can only say that I’ve been a member of Goodreads since 2009 and never had a problem. Sure, I got a few less-than-complimentary one-star reviews, but nothing out of the ordinary.

I don’t use it often, but I just checked my profile and my book review rating is 4.17, which isn’t too bad, and I have nearly 2,000 friend requests.

And after nearly 15 years, my new blog posts are still successfully posting to my profile.

 

Should new authors use Goodreads?

Finding ways to promote your book can be challenging if you are a new author.

Sure, Facebook, Instagram, and Twitter (X) are top of mind.

But Goodreads is the only social media network solely devoted to books. That makes it an ideal platform for new authors.

The problems and issues I have noted above happen from time to time, but all social media sites have difficulties with moderation and less-than-friendly users.

As long as you are a little savvy about social media, I can’t see why you shouldn’t use Goodreads as a platform to increase exposure for your new book.

The design of the design of the site hasn’t changed much over the years, so it’s very stable. The only issue I have occasionally is that it’s sometimes a bit tricky to navigate.

But apart from that, it’s a relatively easy platform to use.

 

Conclusion

As always, bad news travels fast. But these stories sensationalize isolated cases of authors or readers behaving badly.

In my experience, Goodreads hasn’t proved to be any more difficult to manage than Facebook or Twitter.

In fact, I have had more problems with Facebook when it comes to unpleasant experiences.

All you can do is try your best to promote your new book and use every tool or means at your disposal.

So don’t panic too much about review bombing and trolls on Goodreads that you might read about on some news sites or blogs.

For the majority of users, if you behave well, the people you connect with will usually do the same.

 

Related Reading: What Are Amazon Verified Purchase Reviews For Books?

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Kindle Pre-Order Customer Reviews Explained For Authors https://justpublishingadvice.com/kindle-pre-order-customer-reviews/ https://justpublishingadvice.com/kindle-pre-order-customer-reviews/#respond Sun, 11 Jun 2023 08:25:38 +0000 https://justpublishingadvice.com/?p=123273 How do pre-order customer reviews work for Kindle ebooks? It might be a mystery if you are a self-publishing author because Amazon customers can’t add a customer review to a Kindle ebook on pre-order. But when you look at the Coming Soon section of Amazon books, you can see many ebooks on pre-order with hundreds…

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Kindle Pre-Order Customer Reviews Explained

How do pre-order customer reviews work for Kindle ebooks?

It might be a mystery if you are a self-publishing author because Amazon customers can’t add a customer review to a Kindle ebook on pre-order.

But when you look at the Coming Soon section of Amazon books, you can see many ebooks on pre-order with hundreds of customer reviews.

How can this be possible? Is there a trick? Yes, there is. You need to publish a print version of your book first.

How to get Kindle pre-order customer reviews for an ebook

Logically, if an ebook is not available on Amazon, customers can’t read it.

Therefore, they can’t add a review for a book they haven’t read. This is why Amazon doesn’t allow customer reviews or ratings for Kindle ebooks that are on pre-order.

However, Amazon customer reviews appear on a book’s sales page across all versions of a title, such as paperback, hardcover, audiobook, or ebook.

This is why you see reviews on versions that are sometimes either not available or yet to be released.

This feature of an Amazon sales page for a book allows reviews, usually from the paperback version, to show on an ebook that is yet to go on sale.

Looking closely, most of the ebooks on pre-order with hundreds of reviews are from major publishers or an Amazon imprint.

Some self-publishers manage to do it, but it involves pre-publishing a print version, planning, and a lot of hard work.

The major challenge is to assemble a group of readers, sometimes called a street team, to accept an ARC (advance reading copy) of your book.

The more you have, the more people can add a review to your book.

Let’s look at how it works in practice.

 

An example of a successful Kindle pre-order campaign

I selected a title at random from the Coming Soon section on Amazon.

You can see I chose the very broad category of Literature & Fiction.

Coming soon results

The first book on the list had 444 ratings, which is pretty good for a book not yet on sale.

Let’s look at what I discovered.

I clicked through to the book page.

Kindle version

You can see that it is on pre-order, and it clearly shows 444 ratings on the Kindle version page.

So where did the reviews and rankings come from?

The answer is to click on the paperback version.

Paperback version

As you can see, the print book is temporarily out of stock.

But it is still possible for Amazon customers to add a review or rating on this page for this version.

I imagine that the publisher produced enough copies of the paperback version to distribute to ARC readers so they could add their reviews, but it is now not printing more copies for sale.

 

Who is the publisher?

Whenever you see a lot of reviews for Coming Soon books, it’s worth checking the book details for the publisher.

Very often, it’s a book published by one of Amazon’s publishing companies.

Publisher details

Lake Union Publishing is an Amazon imprint. It means that this book has many advantages that are not available to self-publishing authors.

The most obvious is that Amazon can use its resources, such as Amazon Vine, to attract many more reviews.

But here’s the real kicker. The book is ranked number one for three categories, even though no one can buy it in ebook or print!

For most self-publishing authors, it proves that you simply can’t compete on the same terms with Amazon imprints and other major publishers.

Quite honestly, you don’t stand a chance of achieving anything like the result for the book I used for my example.

 

How many reviews vs. ratings?

One other interesting note about this book is the actual number of reviews.

pre-order customer reviews -number of reviews

Even though the number 444 appears prominently on all pages of this book on Amazon, only 31 are customer reviews. The rest are only simple star-rating clicks.

So even a book with the clout of an Amazon imprint behind it struggles to get a lot of meaningful reviews.

 

Who are the reviewers?

You can check the list of customer reviews and often notice that many are posted on the same day.

It’s also worth checking the profile of reviewers. You can do it by clicking on the name.

You will usually see many with the anonymous name of Amazon Customer or Kindle Customer, along with the number of reviews posted by the user.

Amazon customer

Kindle customer

If you scroll down from the profile headers, you can also see the products that were reviewed.

Here’s one example that included reviews for a range of products, from cleaning products to pills. I can only show one page, but there were many more pages with hundreds of various product reviews.

multiple product reviews

If you thought that book reviews were only from avid readers, you might want to reconsider.

There are many ways people make money from writing Amazon reviews.

Also, remember that no one can add a review to a Kindle book while on pre-order, so these reviewers needed to know (or be advised) that they had to review the print version.

 

How can a book with only a Kindle version have reviews?

This question puzzled me for a while.

Here’s a Kindle ebook on pre-order with 1,691 ratings but with no other version available.

Kindle version only

How can it be possible to get reviews when there is no other version of the book?

The answer lies in the reviews. All of the reviews and ratings are very old. Some date back to 2010 or earlier.

I couldn’t find a connected print book until I searched Google Books and found the ISBN.

With it, I found the print book on Amazon that was published in 1998.

Black widow

It has precisely the same number of ratings as shown on the pre-order Kindle version.

Mystery solved because reviews stay and show on all versions of a book, even if the book is not on the same sales page.

Clearly, the publisher is releasing a new Kindle version of an old title but cleverly taking advantage of how pre-order reviews work.

The smart part is the slight change in the title. That stops the new version from appearing on the same sales page as the original print version. Therefore, it looks like a new release.

 

Is Kindle pre-order publishing a waste of time?

If you are a self-publishing author ready to publish a new book, it looks like a daunting prospect.

Firstly, you need to publish a print version of your book. It will be available immediately on Amazon because Amazon only allows pre-order publishing for Kindle ebooks.

The next step is to publish your ebook version on pre-order. Then you have to encourage people to review the print book.

That’s not easy because you need to provide them with the correct link and explain why they need to review the paperback version.

Some self-publishers try to build a street team of ARC readers to help their cause. But it’s a really tough job.

Amazon and some large publishers have the advantage. They have vast teams of people with an incentive to add Kindle pre-order customer reviews using the paperback version.

While there are some advantages to pre-order publishing for ebooks for self-publishers, gaining reviews from it is not easy at all.

In fact, I would venture to say that it is close to impossible to gain more than a handful.

 

Summary

Sometimes things are not always as they seem, but nothing happens by accident.

Book reviews on Amazon have always been difficult to gain for self-publishing authors.

As you can gather, books published by Amazon imprints and some other major publishers have a massive advantage.

However, it makes perfect sense that Amazon looks after its own and uses its leverage to promote its publishing arms.

But for self-publishers, well, it’s tough.

Sure, you can try Kindle pre-orders and see what happens. But don’t be surprised if the result is not worth the effort.

 

Related Reading: ChatGPT Authors Start An Ebook Frenzy On Amazon

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Why Image Links In Emails Don’t Always Work https://justpublishingadvice.com/image-links-in-emails/ https://justpublishingadvice.com/image-links-in-emails/#respond Sat, 20 May 2023 10:36:31 +0000 https://justpublishingadvice.com/?p=122967 Using clickable image links in emails seems like a great way to promote your writing. For authors especially, including your book cover with a clickable link in an email or newsletter is a logical idea. You probably receive many emails with images, so you want to do it, too. But before you do, be aware…

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Image Links In Emails Don't Always Work

Using clickable image links in emails seems like a great way to promote your writing.

For authors especially, including your book cover with a clickable link in an email or newsletter is a logical idea.

You probably receive many emails with images, so you want to do it, too.

But before you do, be aware that it might not work as well as you think. If you are using your email program, you might find that links in images won’t work for all your recipients.

Adding image links in emails looks easy

You use promotional image links on your website or blog. It’s easy and works 100%.

Most email programs like Gmail, Outlook, or Apple Mail also have options to add a link to an image. It’s the same option to add a text link.

Sometimes the option is in the edit or insert menu. You only need to find the option “Add Link.”

Add URL link to an email image

You can add a link to your book on Amazon or any other location you wish to use.

When you look at the preview of your new email, it will look perfect, and the link will work.

But when you send it to your email list, your recipients may see something completely different.

While many people use popular email programs, there are thousands of other email clients.

All of these behave differently and, on top of that, have additional user settings.

So what you see is not always what your recipient gets.

 

What can go wrong?

Email delivery is complex due to malware, spam, and privacy.

You probably don’t worry about the settings in your email program. But you see a lot of emails going to your junk folder.

What you don’t see are emails that your email provider automatically blocks.

One of the most common reasons for failed email delivery of emails with images is the choice of file type.

JPEG and PNG images are usually safe.

But if you send an email to a list of people with DOC, DOCX, or PDF file attachments, they can be considered dangerous file types by email servers.

However, there are more factors that can affect how your image links in emails will be processed.

Here’s a brief list.

 

Factors that can affect email images

Attachments: Some email programs change images in emails to attachments.

Instead of being embedded within the email content, the images are attached separately as icons.

Image Blocking: To protect users from potential security risks and unwanted content, many email clients, including Gmail, Outlook, and Apple Mail, enable image blocking by default.

Some users may need to click a “Display Images” button to view the images.

HTML and CSS Support: Different email clients have varying levels of support for HTML and CSS.

This can affect the display of image links, causing them to appear broken or blank.

Network Restrictions: In some cases, network security settings on the recipient’s end may prevent the loading of external images.

It can be due to firewalls, content filtering systems, or other network policies implemented by an organization or internet service provider.

Content Filtering: Email clients use filters to detect and block spam, phishing attempts, or malicious content.

These filters can mistakenly identify legitimate image links as potentially harmful or mark them as suspicious.

 

How to get image links in emails to work

Any fix you try will depend on your email program and the file type you want to attach.

You can find many articles offering ways to fix images in Outlook, Yahoo Mail, and Gmail.

If you use a different email program, you’ll need to do a search to see if you can find a workaround.

But it can involve a lot of work making all the changes to how your mail program works.

Yes, you can push and shove your way to making your images work, but there is no guarantee that your image links will work.

By far, the best way to send emails with clickable image links is to use an email delivery service.

Not only will your image links work (well, almost always), but you can better manage your subscribers.

Mailchimp is one of the most popular and is free for up to 2,000 subscribers.

This is usually plenty for most people and is what I use.

JPA Newsletter

Other choices include Aweber, MailerLite, or MailJet. But there are many more you can choose from depending on your needs.

Yes, it takes a bit of work to set up at first, but an email delivery service is the best way to deliver image links in emails.

 

Conclusion – Play it safe

Promoting your books, writing, or any other product or service with images is always good practice.

There are so many ways to use image links for social media or on your blog.

But when it comes to email, there are problems and traps, especially when using Gmail, Outlook, or Apple Mail to send to a list of addresses.

One of the most serious problems with using your email program for bulk mailing is accidentally exposing “disclosed recipients.”

It is when the “To” field addresses an email to multiple recipients. Then each recipient can see the email addresses of all other recipients.

I sometimes receive emails like this from inexperienced users, and it’s extremely bad practice.

It not only exposes people’s addresses without their consent but can also result in the sender’s email address being listed on spam filters.

The best approach for email marketing, especially with clickable images, is to play it safe and use a reliable email delivery service.

Then you and your recipients will be safe and secure, and your image links will work.

 

Related Reading: How To Add Links To An Ebook

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When No One Reads Your Writing – What Can You Do? https://justpublishingadvice.com/when-no-one-reads-your-writing/ https://justpublishingadvice.com/when-no-one-reads-your-writing/#comments Thu, 16 Mar 2023 08:57:35 +0000 https://justpublishingadvice.com/?p=121549 It is disheartening when you believe no one reads your writing, and it can lead to self-doubt, lack of motivation, or even quitting. Writing is a challenging art that requires a lot of dedication, creativity, and effort. You need passion and commitment, but sometimes you might get the feeling that it’s a bit like talking…

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When No One Reads Your Writing

It is disheartening when you believe no one reads your writing, and it can lead to self-doubt, lack of motivation, or even quitting.

Writing is a challenging art that requires a lot of dedication, creativity, and effort.

You need passion and commitment, but sometimes you might get the feeling that it’s a bit like talking to yourself.

But before you think about giving up, here are a few suggestions to help you find more readers for your writing.

The importance of you in your writing

One of the most crucial things you can do to keep going when no one is reading your writing is to remember why you started writing in the first place.

Writing is always a form of self-expression, and it can be therapeutic and fulfilling even if no one reads it.

Yes, it’s essential to write for yourself.

Even if few people read it, you will still have a sense that you have achieved something.

But that’s not a good reason to give up on trying to find readers.

If you are determined, you can always do something more to promote your writing.

Self-publishing and online publishing have allowed writers to publish their work easily and quickly.

But thousands, if not millions, of writers publish their work online now.

Due to this ease of publishing, finding readers takes a lot of work.

The key to success is finding niches online where your writing is more likely to attract attention.

 

Writing platforms and social media

So many platforms are available for writers to showcase their work.

You can use blogs, social media, ezines, and writing portals.

However, each has a different audience or target market.

Understanding where your writing will fit best to attract readers is essential.

For example, social media platforms like Facebook, Twitter, and Instagram are ideal for sharing your short-form content.

But you need to consider the demographics and what users on these platforms find appealing.

Regular Facebook users are probably older than those on Instagram.

But X (Twitter) often appeals to people following political or technology conversations.

If you write romance or fantasy for younger readers, targeting people on social media who are interested in vintage car restoration or WordPress development will lead nowhere.

It’s always better to connect with users or groups on social media that have a genuine interest in the topic, genre, or style of your writing.

When you convince yourself that no one reads your writing, you might believe that using lots of writing platforms and posting regularly on all your social media accounts will help you reach more readers.

But it’s rarely the case.

Targeting a smaller segment with a shared interest is much more effective.

It will increase your chances of reaching and interacting with readers and receiving recognition for your work.

 

Categories, genres, and search keywords for books

Self-publishing services like Amazon KDP and Draft2Digital make publishing a book or ebook quick and easy.

But there are millions of books and ebooks on Amazon alone.

How will your book compete?

The only way is to select niche categories (genres) that will help your book discovery.

If you select broad genre categories, such as romance or science-fiction, your title will be lost among thousands of similar books.

Yes, millions of readers buy books on Amazon. But perhaps only five hundred will be interested in your book.

If you can position your book where these five hundred readers can find it, you stand a far better chance of selling copies.

This is why search keywords are so important. Always do your keyword research well before you publish your new book.

Selecting the most suitable categories and keywords for your book is the best way to help you attract readers and book buyers.

 

Blog readers are looking for answers

You are not alone if you struggle to attract readers to your blog.

With so much content on the Internet, it’s becoming harder to have your posts indexed by search engines.

On top of that, some bloggers are now using AI writing and are churning out even more content.

However, the fundamentals of successful blogging remain the same.

Your blog should be narrowly focused on one specific topic and provide information or answers to people’s questions.

You only have to look at Google Search and the More To Ask panel to see why answering questions is vital for bloggers.

More to ask Google

If no one reads your writing on your blog, it’s tough to keep writing for no reward or recognition.

But if you concentrate your efforts on answering questions and providing valuable information, search engines will notice.

However, it takes time. It can often be months before search engines index and rank pages or posts.

For example, a post I published nine months ago started gaining lots of traffic months after I published it.

GSC traffic graph

While search engines provide the most traffic and readers to blogs, remember to promote your new posts on social media and by email.

 

The role of self-promotion

Self-promotion can take many forms, such as writing long-form blog articles, attending writing conferences, posting videos on TikTok, or participating in social media groups.

But for some writers, promoting themselves all the time might feel uncomfortable.

If you fall into this category, don’t worry because there are other ways to find readers.

Concentrate your online efforts on positioning and placement where you stand the best chance of attracting readers.

It could be posting a poem on a poetry portal or writing a blog post that answers a specific question.

You could investigate more promising keywords for your title or write a better book description.

Sometimes, something as simple as adding a comment to a popular blog can attract attention.

Yes, you need to promote your writing, but you don’t have to self-promote yourself to stardom.

 

Stay motivated and persevere

Attracting readers to your writing is not always easy.

In particular, online readers react to and read information specific to their needs or tastes.

On top of that, they tend to skim-read and only consume information that catches their interest.

That’s why answering questions and doing it quickly is a crucial element of successful online writing.

It can be demotivating and frustrating when you start thinking that no one reads my writing.

But you need to stay motivated and persistent because you have something important to say or a great story to tell.

 

Conclusion

Yes, it’s tough, but you can find readers.

However, keep in mind that only a very small number of the millions of readers online will appreciate or read your writing.

And that’s the challenge.

Narrowing down your target is the best way to find readers.

However, you might be attracting readers already but don’t realize it.

If you don’t use Google Search Console or Google Analytics or check the analytics on your social media accounts, you might be missing vital information.

You could have many more readers than you realize. It always pays to check.

But if you are still struggling, here are the four best ways to attract readers to your writing.

1. Short-form writing: Choose your social media platforms and connections carefully.

2. Books and ebooks: Position your book with the most appropriate categories and search keywords.

3. Blogs: Answer questions for your blog readers and be super informative.

4. All writing: Stay positive and check your traffic data and statistics.

 

Related Reading: Using Relationships With Book Buyers For New Authors

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Social Media Book Promotion Is Past Its Prime For Authors https://justpublishingadvice.com/social-media-book-promotion/ https://justpublishingadvice.com/social-media-book-promotion/#comments Sun, 17 Jul 2022 11:17:36 +0000 https://justpublishingadvice.com/?p=115987 Does social media book promotion still work? In short, no, because of three problems. 1. There is a lack of user intent. 2. You have to pay to get attention. 3. Few people use social media to buy books. Why is social media book promotion failing? Ten or even five years ago, social media was…

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Is Social Media Book Promotion Past Its Time

Does social media book promotion still work? In short, no, because of three problems.

1. There is a lack of user intent.

2. You have to pay to get attention.

3. Few people use social media to buy books.

Why is social media book promotion failing?

Ten or even five years ago, social media was the go-to book promotion for self-published authors.

Back then, it worked, and I know from experience that it worked well.

But times have changed, and social media is totally different today.

Yes, posting on social media is quick and easy, so you think you are promoting your book.

But who reads your posts? How many people interact? How many books do you sell?

Why did it work before but not now?

The answers are complex because so many things have changed. Social media is now much more focused.

Twitter for politics, Instagram for looking good, and Facebook for clicking funny pics or videos when you have nothing better to do. And Tiktok, forget it if you aren’t posting attention-seeking videos.

Where do books rate attention on social media now? Nowhere.

That’s the new problem.

 

What’s up with social media?

What's up with social media

Social media is not in good shape right now. Even Meta, which owns Facebook and Instagram, is looking at dire times, according to news reports.

“If I had to bet, I’d say that this might be one of the worst downturns that we’ve seen in recent history,” Zuckerberg said.

As for Twitter, now called X, who knows what the future holds with all the changes?

But apart from these issues, maybe the real problem is that (nice) people have fallen out of love with social media.

It’s not a friendly or even social place anymore. Ten years ago, an author could make friends, gain genuine interest, and sell books via social media.

But now, if you are lucky, you will only get attention from sofa-bound people who love to criticize.

And it’s not only book promotion that has a problem.

 

Social media has changed

Five years ago, social media delivered 20% of my traffic to my publishing advice blog. Today? It’s 0.84%!

Yes, I moved my focus over that time toward gaining more organic search traffic and cut back somewhat on social media postings.

But the huge drop in social media traffic is still telling. Social media users today aren’t looking for information. They are looking for entertainment or amusement to pass the time.

That’s why cute animals and beauty pics gain the most views.

As for new books and how-to guides? Well, it’s tough to attract any attention now because organic reach is falling.

 

The three problems with social media book promotion

The biggest problem with social media is the lack of intent.

By this, I mean that the best type of book promotion is designed to attract the attention of someone with the intention of buying a book.

Not that I am a fan at all, but perhaps the only social media platform that serves this purpose is Goodreads.

When people use Google Search, they usually have an intention. They want an answer to a question, need advice, or they want to buy something.

That’s why a terrific blog is a far better platform for authors now.

The second problem is that to get a reasonable amount of attention on social media now, you need to pay.

If you have a Facebook page, you know how many options you have now to pay for likes, followers, boosted posts, and of course, ads. And Facebook keeps reminding you of the fact.

The last major problem is that books and authors are simply not popular on social media.

In an article I read, there was a good example of how social media is not always a winner.

Billie Eilish has hundreds of millions of followers across five different social networks, and she has fewer book sales than independently published author Chris Fox, who has almost no social media presence.

Eilish’s publisher lost a fortune on her book.

Yes, you can have millions of followers, but how many of them are interested in buying books?

 

What can you do?

Posting your books on social media regularly is so easy, and it’s perhaps even a habit.

But for authors today, building and fostering relationships with readers is more likely to produce better results.

If readers know you, you stand a much better chance of selling copies of your books.

Learning how to leverage SEO with a great blog is a proven way. But it’s a slow process to gain reasonable traction from search engines.

Writing guest articles for other blogs is worth a try. You might garner some extra attention if a popular site agrees to publish your article.

If you are self-publishing with Amazon KDP, you could investigate using KDP book promotion tools to better effect.

At least with Amazon promotions, you are aiming your efforts at book buyers with intent.

Paying for book promotion services is another option, but spend your money wisely.

One last but probably one of the most effective ways to sell books is to get your KDP categories and search keywords working for you.

Investing time in finding profitable search keywords can only help your book appear higher and more often in Amazon customer book searches.

 

Conclusion

Social media is certainly less effective now for book promotion.

An obvious reason is that there are too many authors using it, and users become blind to book promotion posts.

Should you forget about it entirely? No.

But change your focus from assuming that everyone will see your book promotion posts.

Instead, concentrate on building closer relationships. Yes, it’s much more time-consuming. So you need to judge if it’s worth the effort.

With any form of online marketing, things are always changing. It’s part of the job, but yes, it can be frustrating.

The only way forward is to adapt and keep looking for new and better alternatives.

 

Related reading: Do Readers Use Your Social Share Buttons On Your Site?

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Free Press Releases For New Books Have Surprising Benefits https://justpublishingadvice.com/free-press-releases-for-new-books/ https://justpublishingadvice.com/free-press-releases-for-new-books/#respond Sat, 11 Jun 2022 09:37:41 +0000 https://justpublishingadvice.com/?p=115331 Do free press releases for new books work, or are they a waste of time? If your aim is for the New York Times to notice your book and write about it, no, they won’t work. It’s improbable that any newspaper or magazine will notice your press release and mention you. But that shouldn’t be…

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Free Press Releases For New Books

Do free press releases for new books work, or are they a waste of time?

If your aim is for the New York Times to notice your book and write about it, no, they won’t work.

It’s improbable that any newspaper or magazine will notice your press release and mention you.

But that shouldn’t be your goal. What you are after are valuable SEO (search engine optimization) opportunities.

The hidden benefits of free press releases for authors

New authors often overlook writing a press release as part of their book marketing plan.

However, it’s a big missed opportunity to gain long-term promotion.

No, you won’t suddenly appear in the news and sell thousands of copies.

What you will get, though, is additional pages on the web that will all have some degree of organic value.

The best part is that you can easily take advantage of it by writing an excellent release or even different versions.

Most free services allow you to add links and images, so you should take advantage of these opportunities.

A press release is similar to a page on your blog or website, but it’s an extra page on the Internet that can attract visitors to your site.

You want it to be informative, easy to read, and help attract attention to your book.

It’s quite easy to find services offering press releases for free; I’ll note some of them later in this article.

But before that, here are six ways press releases can help you.

 

1. A press release adds credibility

When you publish a press release, you can add a link to it on your site.

You could create an ‘In the Media’ page if you publish a few releases.

Consider using screenshots with links to draw more attention to them.

It’s a great way to add extra social proof and credibility for you and your book.

 

2. SEO keywords and search terms

Like any page on the Internet, search engines may index a press release.

Because of this benefit, you should take extra care to ensure that your text includes relevant search terms and keywords.

You can use the KDP keyword search terms you researched when you published your book.

You can also research new or alternative keyword phrases to include in your text.

 

3. Include links to your website or landing page

When you prepare your press release, you can include links. Depending on which service you use, you may be able to add one or more links.

If you can only add one, it’s usually best to link to one of your book promotion pages on your website or blog. Linking to your homepage isn’t as effective.

But if you can add more than one, then yes, add a link to your homepage.

You can also add links to your social media accounts with some services.

 

4. Gain possible backlinks to your website

One of the biggest benefits is that the links you include in your release can earn backlinks for your site.

So, the more backlinks you can get, the higher your page will rank on search engines.

That’s why linking to a book promotion page on your site is better value than linking to your homepage.

Always check how many links you can add, and make sure you use them all.

But don’t be tempted to add a link to your book on Amazon or any other retailer.

They won’t add any value for you and may not be permitted because they may be deemed affiliate links.

 

5. Add images or videos to your press release

Some services allow you to include images in your press release.

When possible, take advantage of the opportunity to help promote yourself and your new book.

The example below shows how adding an image and some text formatting can make a press release more visually appealing.

press release with image

Another option is to include a video book trailer.

However, you may need to search for a service that offers this option.

press release with video

In the example above, you can also see links included in the body text, as well as an email contact.

With any free press release service, check all the options that are available and then use them to your best advantage.

 

6. Share your press releases in book promotions

Another advantage of a press release for a new book is that it gives you more options for sharing on social media.

Instead of always linking and sharing your site’s book page or your buy page on Amazon, share one of your press releases.

It will help you add much more variety to your book promotion.

 

When to issue your press release

The earlier, the better.

Plan it to coincide and help you with your book launch.

If you arrange to have your new book available on pre-order, issue your press release as soon as it is listed.

Without this option, issue your release a few days before or as close to your publishing date as possible.

What if your book is already published?

There’s no harm at all in issuing a press release.

It’s not as effective as at the time of your launch. But you can still benefit from backlinks and search terms.

 

Writing your press release

You can find hundreds of advice articles on how to write a press release.

Read a few to get an idea of the structure, tone, and appropriate content.

Also, read some press releases by other authors. Note how they are formatted, what information is included, and the visuals they use.

 

Free press release services

You can do a Google search and find many service providers.

But to save you some time, you can check this listing of free and paid services.

As far as free goes, these four are probably among the most popular.

PRLog

1888 PressRelease

OpenPR

IssueWire

 

Summary

You might not have considered the side benefits of issuing press releases when you publish a new book.

They offer you a terrific opportunity to improve not only your book launch but also to add long-term SEO value.

A year after your book is published, the backlinks from your press release or releases will still be working for you.

Yes, there are so many ways to promote a new book.

However, press releases, whether paid or free, offer you an extra opportunity, so they are always worth including in your book marketing plan.

 

Related reading: How To Promote A Book On LinkedIn with Your Company Page

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