Self-publishing offers many advantages to an independent author.
However, one of the most important benefits of the publishing process is often overlooked. In years gone by, once a traditionally published book was published, that was it.
It either sold well, and new editions were printed.
Or if it didn’t sell on its first release, that was the end of the book’s life. Except for perhaps a few copies that made their way into libraries or second-hand bookshops.
Give your book a second chance
Now, though, if you choose to self-publish, you can keep a book or an ebook on sale indefinitely. You can also change, modify, merge, or improve your book at any time.
You can update the cover design, change your genre and category listings and fine-tune, or find new keyword listings.
No matter which self-publishing service you use, it is possible to republish many times over with Indie publishing.
So it is now feasible to experiment and try new ideas to help promote a book.
Changing a book description, or trialing different versions on a monthly rotation is worth consideration.
This is the big advantage self-publishers have over authors who are published by a traditional publishing house.
You can change both a print on demand paperback print books and ebooks.
While book marketing and promotion are essential factors in helping a book succeed, there are no magical means of making an unpopular book sell well.
This doesn’t mean that it’s a bad book.
It could simply be that the book didn’t connect with the fickle nature of book buyers.
Perhaps it was the cover image or colors and fonts or the description.
Perhaps you didn’t write the first couple of pages with the intent of hooking readers’ interest fast enough.
Republish is the number one bonus publishing option for Indie authors.
It is always possible to improve a book
An associated advantage of the ability to change, modify, and experiment with a self-published book is to take the last drastic step of un-publishing a book that is not selling.
It’s no secret that book buyers are generally attracted to new releases.
But long-tail selling of a book that has a good sales history will produce sales over a long period. It will not happen to a book that didn’t sell well to begin with.
So why continue to flog a dead horse? Get it off the market.
But, of course, the book is not dead.
It is just taking a holiday until it undergoes a total transformation. Creative control is one of the real benefits of self-publishing.
There are many ways to improve a book, so why waste all the time that it took to write?
Get an editor, get a new cover, re-write the story in a different setting or perhaps, change the characters or the time setting.
If you wrote your book in the first person, would the third person work better?
There are so many possibilities that can help you successfully self-publish.
If you have a book that isn’t selling, what action could you take to remedy the situation?
Do you need to get to work soon on the new and improved version of your book?
More reading: What Defines Good Books To Read For Real Book Buyers?