Promote Your Writing

Like many writers, including me, you are probably more comfortable being a quiet observer than worrying about writing promotion. It can go against your grain because you think you need confidence, visibility, and a boldness that doesn’t come naturally to many writers. You don’t want to perform onstage; you only want to write. However, sharing…

Here’s a little tip to help you promote your book. Have you thought about including reviews in your book description? Why? Because it’s the first thing a potential reader sees when they click on your book. You might have a ton of great book reviews, but they all appear way down your book page on…

If you’re an author, have you investigated Pinterest to promote your books and blog? You might already use social media platforms like Facebook, X (Twitter), and Instagram. But why use Pinterest? It’s often overlooked as a book marketing tool, but with over 522 million active users and a focus on discovery, it’s a terrific platform…

Here we go again. Goodreads review bombing is in the news once more. I don’t know how many years it has been that these stories regularly come to the surface. If my memory serves me correctly, the problem of trolls and one-star reviews started very early, around 2010, if not earlier. Yes, Goodreads is a…

How do pre-order customer reviews work for Kindle ebooks? It might be a mystery if you are a self-publishing author because Amazon customers can’t add a customer review to a Kindle ebook on pre-order. But when you look at the Coming Soon section of Amazon books, you can see many ebooks on pre-order with hundreds…

Using clickable image links in emails seems like a great way to promote your writing. For authors especially, including your book cover with a clickable link in an email or newsletter is a logical idea. You probably receive many emails with images, so you want to do it, too. But before you do, be aware…

It is disheartening when you believe no one reads your writing, and it can lead to self-doubt, lack of motivation, or even quitting. Writing is a challenging art that requires a lot of dedication, creativity, and effort. You need passion and commitment, but sometimes you might get the feeling that it’s a bit like talking…

Does social media book promotion still work? In short, no, because of three problems. 1. There is a lack of user intent. 2. You have to pay to get attention. 3. Few people use social media to buy books. Why is social media book promotion failing? Ten or even five years ago, social media was…

Do free press releases for new books work, or are they a waste of time? If your aim is for the New York Times to notice your book and write about it, no, they won’t work. It’s improbable that any newspaper or magazine will notice your press release and mention you. But that shouldn’t be…

You have probably read about various book promotion strategies that you can try. But three elements are always practical and effective for a new book. You will spend a lot of time and effort promoting your new book after publishing. However, unless you get the foundations right before publishing your book, you may waste a…