Blogging Can Be A Self-Publishing Income Earner For Authors

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I love blogging

Kindle ebooks, Apple iBooks and Nook books are probably the first notions that come to mind when one thinks about self-publishing.

Free ebook giveaways, social media campaigns and virtual book tours probably come to mind next.

For anyone who has an account on Facebook or Twitter, they will surely know a self-published author or two, or more.

It often seems as though that there are more authors than readers nowadays, and that the only way for an author to be successful in self-publishing is to be aggressive, pushy and have the energy and drive to work at selling ebooks and books twenty-four hours a day, seven days a week.

This is the reality, however, as selling enough books to make a living is extremely difficult and only those authors who not only write well but also bust their guts in marketing their books achieve relative success.

The major difficulty in succeeding in self-publishing books and fiction, in particular, is that the online retail book and ebook market is monopolised by only a handful of players, whose market reach is not as large as it seems.

In many respects, it is predominantly a US business model, as the US market accounts for the majority of sales.

After enjoying a number of successful years, from the start of print on demand, and then later in the early couple of years of ebooks, I started to notice a drop off in my book sales.

Admittedly I had tired of the work of book marketing, but the other factor that was clearly evident was that there were simply a lot more books for sale online and it became more and more difficult to be noticed.


I love blogging.

But I love writing, so after some reflection, I decided to go back to one form of writing I had let slide for a number of years. Blogging.

As I sit here at my keyboard writing this post, I know that my words will not be meta-grinded, reformatted, epubbed, DRM’d, protected, packaged, price-controlled, discounted or restricted.

When I hit the publish button for this article, there will be no one coming between my words and those who read them.

This for me is the purest form of self-publishing. It’s just you and me; with nothing and no one between us.

Well, except for an ad or two or an occasional affiliate link in my blog posts.

You might not even notice, but they are enough to earn a little money each month from blog writing.


More reading: How Do Bloggers Make Money And Can You Blog For Money Too?


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Derek Haines

Derek Haines is an Australian author, living in Switzerland.

7 thoughts on “Blogging Can Be A Self-Publishing Income Earner For Authors

  • August 7, 2019 at 9:21 am

    The headline grabbed my attention however, I left disappointed as the promise was not fulfilled by the author.

  • September 17, 2018 at 9:40 pm

    While I agree with everything in this post, it doesn’t fulfill the headline. How did blogging become an income earner for you?

    • September 17, 2018 at 10:09 pm

      As soon as you get reasonable traffic, income from advertising and affiliates from blogging becomes relatively easy. But yes, I should update this short post to reflect that point.

  • April 7, 2018 at 10:50 pm

    I know this is very unconventional, but what are your thoughts on Publishing fiction on your own website? Instead of going the Kindle route, etc.

    Self-publishing is getting very saturated and third party platforms leave a lot to be desired. Plus, on your own website you can publish the fiction free essentially, but still have the ability to use advertisements or affiliate links for monetization. Subtlety of course, not a site plastered with ads or anything.

    There are plug-ins to prevent people from copy and pasting anything from the website.

    There is also the ability to edit your work at any time without pulling down the e-book and republishing.

    No one can ban you or shut you down or close your account, which happens with 3rd party sites such as Amazon Kindle.

    You can still even create your book cover and put that on your site. There’s a lot you can do. I see this on other author’s websites when they are publishing sneak peak posts or marketing or pre-sells.

    My idea just takes it further than that.

    I see the passion leave so many fiction writers because they are always at the mercy of what Kindle or other platforms are going to pay them (the rates per page change constantly) that month and how many sales were made, etc. Also, many that make good money have to spend to pretty substantial amount of money to advertise.

    I see them always in a hurry to grind out more books and hurry and get them on Kindle, etc. to always be visible, but still getting lost in the tens of thousands of books that get published monthly.

    There are a lot of pitfalls and so much to worry and think about and as you pointed out “I know that my words will not be meta-grinded, reformatted, epubbed, DRM’d, protected, packaged, price-controlled, discounted or restricted.”

    It just becomes too much…

    Where is the freedom and the enjoyment in that? I’m always looking for ways to do things outside the box.

  • October 29, 2017 at 5:45 pm

    A wonderful post. Thank you for sharing it and for inspiring me to spend more time with my blog. I’ll be back :)

  • October 10, 2014 at 6:16 am

    Awesome and true! As a writer I sometimes get discouraged by attitudes of people who think you’re not a real writer if you are self published, and by those who think that blogging is just a ‘hobby.’ I am a writer because I write. And when my readers can connect with my message, I am effective. Great post!

    • October 12, 2014 at 2:18 pm

      Thanks for your comment, Greta. In a perfect world, the suffix ‘self’ should be banned from use before the word publishing. Any writer who is read, in any form, is a writer. And don’t all blogs have a ‘Publish’ button?

      Don’t get discouraged, because if you are being read, you are definitely a writer.


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