Author Promotion

If you’re a debut author about to publish for the first time, one decision you might want to think about is whether to use your real name or choose a pen name. It’s a choice that can affect your privacy, your author branding, and the way readers connect with your books. That’s why many debut…

Successfully self-publishing a book always relies on having the best tools for author branding and book marketing. It’s a huge time investment to write a book. But equally, the time you invest in promoting yourself and your book or books can also be demanding. When is the best time to start? Yesterday! Publishing a book…

It’s no secret that most authors dread marketing and book promotion. Writing a book is a solitary endeavor of transforming your thoughts into words. Marketing, however, is the antithesis, as you need to interact and communicate with a large number of people. While not necessarily introverts, many writers and authors still find it uncomfortable to…

If you’re a new self-publishing author, you need a website and blog to promote your books. But the cost of your author website needs careful planning and budgeting. Luckily, you have plenty of choices. Your initial set-up cost can range from free to thousands of dollars. However, one aspect that many new authors often overlook…

When it comes time to write author bios and book descriptions, it can be a chore for many new authors. They are necessary for publishing a book, but finding inspiration and ideas is not always easy. Well, here is a way to make the task a little easier. With some help from artificial intelligence (AI)…

What’s the best author promotion tool you can use? It is probably right under your nose right now. It’s your blog. But how well are you using it to promote your writing or books? Most writers have a blog but do not always take full advantage of it. Even if you’ve been a bit lazy and…

If you are a new self-publishing author, the best way to help with the launch of your new book is to use your relationships with book buyers. Gaining sales for a new book takes a lot of hard work. Without a clear plan, it can be tough to attract readers. Because self-publishing a book or…

You often read that blogging for authors is an essential tool to help sell your books. But that is a broad simplification, and it is not always the best advice, especially if you are a new author. Yes, you should definitely have a website to showcase your books. But setting up a static website is…

Author promotion is probably the last thing on a new author’s mind when publishing their first book. Promoting a book is relatively easy. There are plenty of options for book advertising as well as book promotion services. A new author also has plenty of alternatives when it comes to using free book marketing ideas and…

There are many great free WordPress plugins for writers and authors. If you are serious about promoting your writing, book marketing, and building your author platform, you will probably consider a self-hosted WordPress site. To get the maximum value from all your posts and pages, you need plugins that will help improve site performance, increase…