Do Paid Facebook Ads Help You Sell eBooks?

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Do Facebook Ads Sell Books

Paying for Facebook Ads does not guarantee book sales.

I have used Facebook Ads a lot over the years. I started with Facebook ads for my teaching business and found them to be reasonably successful in attracting new local clients.

But when it comes to advertising on Facebook to help to sell books, I have to say that I have usually been disappointed.

However, I had never taken the time to do a proper check, as when I ran a Facebook ad campaign, I always had other forms of promotion in progress, so it was not possible to accurately say what was delivering sales.

To do as accurate a check as possible, I took the time to carefully arrange a three day period when I had no other form of promotion running.

I had no Kindle free ebooks, no Kindle Countdown deals, no Twitter promo posts, no promo blog posts and no KDP Ads.

By the second day of zero promotion, I immediately noticed that my daily KDP sales were dropping, so I had learned something valuable already.

The promotion on Amazon and Twitter do indeed keep my sales and borrows ticking over.

Okay, now to see if Facebook Ads could get my ebook sales moving again.

In my Facebook ads manager, I set up my ads to run on the third day of no other promotion and ran a quick $20.00 blast of eight ads.

I advertised four titles with the same ad types, with separate ads for Kindle US and Kindle UK. they were timed for afternoon traffic in the US and evening in the UK. I also used my custom audience settings for age range and interests.

The result?

Facebook clicks for ebook ads

In fact, I was surprised by how successful my little ad blast turned out. 56 clicks to my Amazon book pages, and at a moderate cost of $0.36 per click.

By most normal measures for paid advertising, this would mean that at a conversion rate of say 10% I could expect 5 or 6 book sales.

So I waited for 24 hours and checked my KDP sales.

amazon sales after Facebook Ads campaign

Yes, look carefully. Zero, zip, nil, none and zilch ebook sales.

I checked 12 hours later, and my dashboard showed the same depressing result. Nought, zero, nothing.

So why did this happen?

I have no definitive answer, except to surmise that people live inside their social media Facebook bubble, and even though they will click out to an external site, they return immediately to Facebook.

Also, when I think back to the success I had with my teaching business in attracting new clients, these came by way of contact from within Facebook by way of messages or email.

So in fact, I wasn’t getting clicks to make a sale. It was only a contact, with whom I could then directly negotiate.

In preparing this post, I came across an article by Donna Fasano, who documents the exact same experience with Facebook ads and ebook sales, which resulted in the same number of book sales as I got. None.

So, unless anyone can convince me otherwise, I have to draw the conclusion that Facebook Ads, in any ad format, have very limited value in gaining book sales, apart from perhaps creating some brand awareness.

The only positive I can draw from this exercise is that the 56 people who clicked on my Amazon book pages will be getting reminder emails about my ebooks from Amazon in a week or two.

Meanwhile, I will immediately go back to re-setting all my book promotion tools that I know do work.

 

More reading: Where Are You Going With Your Facebook Marketing For Books?

 

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Derek Haines

Derek Haines is an Australian author, living in Switzerland.

14 thoughts on “Do Paid Facebook Ads Help You Sell eBooks?

  • October 16, 2018 at 2:28 am
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    In the end, I just decided to give my book away for free (PayPal tip optional) at http://bradmccormickauthor.com/index.html I refuse to publish through amazon again and the truth of the matter is all the promotion in the world will not help a self published author sell much of anything. Amazon and promotional pages are the only ones that will profit from your work. And the more people self publish, the more junk floods the market. So, not only do people generally not read anymore, but they stay away from self published books. I wish everyone the best of luck in their writing, but self publishing to me is a scam for dreamers.

    Reply

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