All authors need to use Internet page addresses to promote their books, blogs, websites, social media accounts and promotions.
However, some find the task of copying and pasting an accurate URL address difficult.
But it is easy to learn how to use this very simple computer skill.
Let’s look first at what linking and Internet addresses are and do. And then why they are so vital when it comes to your book and author promotion.
The correct address
Every page or location that you visit on the Internet has a unique address. This is so people can find it among billions of pages.
Imagine if you posted a letter to Mary Smith, United States. Do you think the postman would be able to deliver it?
Of course not. This is why you need to be able to copy your full Internet addresses accurately.
These website addresses are called a URL (Uniform Resource Locator). You can see it in the address bar of any desktop or mobile browser.
Some browsers truncate the address. But if you click into the address bar, you will see the full address or URL. I have indicated the addresses with red arrows in the images below.
How to view any URL in your browser address bar
For Facebook, make sure you are on your profile page. Click on your profile name next to your small image.
You are on the correct page now to copy your page address from the address bar.
For Twitter, select your profile page by clicking on your Tweets. Now you can copy your account address from the address bar.
For any general website, click in the address bar of the page you are viewing to see the URL address link.
For all the sites above, just right-click in the address bar. Then you can copy the full URL address and paste it in Word or a text editor to save it. They will look something like this.
Copy and paste a URL
1. Use your mouse button to click into the address bar and then right-click. Then select copy from the dropdown menu.
On some computers, you might need to use a keyboard shortcut. These are press Ctrl+C for Windows and Cmd+C for Mac.
2. Open a new document in Notepad or Word. Then right-click anywhere in the document. Now select paste.
You can also paste by using the keyboard shortcuts Ctrl+V for Windows and Cmd+V for Mac.
3. You have copied and pasted your link.
This method works for every site or location on the Internet.
You can copy your address for any web page. Your profile pages on Facebook, Twitter, Instagram and Goodreads or any other social media sites you use. It works for your book pages on Amazon and your blog posts or website.
Go to any site you use to promote your books. Then just right click and copy the link in the address bar.
You can also click and drag a URL to copy an paste. Hold the link with your mouse button and drag it to a text editor, Word document or to your desktop.
By copying URLs you can do a lot more
Copy and paste all the links you think you will need into one text file or Word document.
You have collected the addresses for all the sites that you use to promote you and your books. You can now send them in emails, social media posts, messages or to book promotion services.
Sometimes though, a URL can be very long like this one below on Amazon.
Sending a long ugly link like this in an email or a Twitter or Facebook post is really not very appealing.
However, there is an easy way to make what is commonly called a short link.
There are many sites where you can make a short link form a long URL. I will give an example by using Bit.ly, a popular free link shortening service.
Once you are registered, start by clicking, Create Bitlink. A new screen will appear.
Now you can paste your long URL link. I’ll use my long link from Amazon.
My very long Amazon URL is now shortened. It is now https://amzn.to/2ji9atm. It is much better to use on social media.
But there is one more thing you can do with your new short link. You can change it! Click on Customize.
Now I have a short URL that I can keep and easily identify as the link to my book.
You can see from the image above, how the long Amazon URL is now shortened to ‘bit.ly/godhasdh’. I can be share, copy or even edit it.
You should do this for all the links that you need and use on a regular basis. It will save a lot of time on your book promotion.
You will also be sure that the links you are sending out to the world are absolutely 100% accurate.
I started my working life as a lithographer and spent over 30 years in the printing and publishing business.
Originally from Australia, I moved to Switzerland 20 years ago. My days are spent teaching English, writing and wrestling with technology while enjoying my glorious view of Lake Geneva and the Alps.
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