Writing for SEO can be a little confusing at times for new and seasoned writers alike.
But you probably know the importance of keywords when it comes to online writing.
To get your articles to appear on the first couple of pages of a search engine, you need to choose relevant keywords.
But as part of your keyword research, it is also essential to know about SEO stop words.
What are SEO stop words?
These words are short prepositions and pronouns that can dilute the potential of your keywords in search queries.
Here are some of the most common words to avoid.
With – A – And – At – Be – From – To – This – Any – In – Me – On – Of
When you use any of these words in your keywords or next to them, they can reduce the possible ranking of your search results.
Even though some writers might not know about it, you need to consider the implications.
You want your posts to appear on the first or second page of a Google search so readers can find you.
Using any of these words could have a negative effect on the keyword phrase you are trying to rank for on Google search.
When to use SEO stop words and when not to
You can use these words as often as you want as part of the natural language flow in the text of your article.
Your writing wouldn’t make any sense at all without using these linking words, articles, pronouns, and prepositions.
You only need to be careful when they fall close to your keywords and in SEO meta areas.
Some essential areas need your attention when it comes to using SEO stop words.
You need to avoid them in any of the following elements of your post page.
Page or Post URL
Link Anchor Texts
Good SEO practices
If you are writing online, it always helps to have some basic knowledge of SEO practices.
When you are writing for clients or trying to improve your blog’s SEO performance, it is important to be aware of these areas.
You can use an SEO plugin like Yoast or All In One SEO to help you check the ranking potential of your new posts.
Most importantly, you have to think about are the words that an online reader could be searching for. Try to match the search term the best you can.
If the reader is looking for a case study writing service, let’s consider the following two options.
The best case study writing service in London
Best Case Study Writing Service London
Google filters out stop words and will only rank search terms that are more probable to be used by people searching for an answer.
Google might also rank writing service London or case study writing.
If you have any linking words as part of your keywords, you might miss the opportunity of being discovered online. Therefore, the second example will work much better.
Even if your work is the best, and your article writing is high-quality content, these small words can hinder your success.
Is the use of SEO stop words bad?
Even though you should exclude these words from your headlines and meta titles, it is not to say that they are disastrous.
You won’t get penalized by Google, but you will possibly reduce your search engine ranking potential.
Many blogs and websites still use these stop words because they don’t know the best SEO practices.
Some of these websites can succeed, even though they incorporate linking words in titles and link texts.
Of course, they might already have high traffic numbers. It wouldn’t mean the end of a website if the quality of the content is excellent.
But it is easier to rank and preferable to avoid using link words in the vital SEO areas of a post page.
How to avoid using stop words
If you were only writing for search engines, it would be pretty simple to avoid these stop words.
But you are writing for humans and not for machines.
You need to find a balance between using fewer linking words in your keyword text and still making sense to the reader.
One way of doing this is to write shorter sentences.
Most people don’t like reading long paragraphs in blocks of text.
Most online readers want to scan the information quickly and efficiently.
You could present your essential points in a bullet list, which might help find a balance between the two.
Because stop words only affect your SEO elements, you should concentrate on writing your text as naturally as possible.
Don’t overthink every sentence unless you want to include one of your keyword phrases, or you are adding link anchor text.
The only critical areas are to avoid stop words in your post title, meta title, and meta description.
It might involve some rewriting or some rephrasing on your part, but it will help your SEO efforts.
No keyword stuffing
Keyword stuffing is a fundamental SEO rule that most writers are aware of but don’t always adhere to it.
You never want to overuse your keywords. But it can happen by accident or carelessness.
If your keywords are not doing well, check your usage count.
An article also doesn’t tend to read very well when you fill it with an overload of keywords.
It’s possible to avoid using short linking words to a degree.
But it shouldn’t be your first priority when writing your new articles.
You want to find a balance for your writing that will engage and inform your readers and be ranked on search engines.
The most proven way is to write long-form content that is well researched and answers questions for your readers.
The only point is to be aware of where you can and where you shouldn’t use stop words.
Related reading: How to use trigger words to get more traffic