The reason you should always use keywords in your blog posts is to help your search engine optimization (SEO) indexing.
But you have to write for your readers and keep the context of your content informative. Concentrating too much on including a lot of keywords can result in poor quality writing.
You’ve certainly seen many blog posts where too many keywords interfere with the flow of the writing. If you try to include a whole bunch of keywords related to your business, your article will probably make little sense to a reader.
Yes, you should always consider keywords in your content creation, but you have to use them sparingly and include them naturally.
Writing content around keywords
Keep the balance right
Keyword stuffing is a well-known phrase among bloggers and readers alike.
It might sound like a good idea to an inexperienced blogger to help increase your search engine ranking. But it’s not SEO friendly and will usually have the opposite effect.
If a reader finds a blog post, and there are certain words repeated continually throughout the text, it makes for a terrible read.
Worse than that, search engines will notice and perhaps deindex the piece of content.
Keyword stuffing worked and was very popular ten years ago, but you won’t get away with it today.
Your main priority when writing an article is to offer your knowledge, answers, and value to your readers. Write for humans and not for algorithms.
But yes, search engines need a little guidance, and this is where the appropriate use of relevant keywords comes into play.
Do your keyword research to find the best ones that relate to your article topic. Look for one seed keyword phrase and perhaps a couple of associated phrases.
You can then include your primary phrase in your title tags and meta description, and once or twice in your text, but perhaps only once if it is the anchor text for a link.
But make sure you include them naturally.
That is sufficient for search engine algorithms to understand the primary topic or subject of your article.
Write longer blog posts
You can use your keywords and phrases more by writing longer posts.
If your post is only 500 words, and you use ten keywords, it’s obvious that you are concentrating on only keywords. You can’t write with any flow with such a high keyword density.
But if you use the same ten targeted keywords in a blog post that is 2,500 words long, it can work.
Long-form articles also give you a chance to add more value to your post and for your readers.
It also gives you the chance to include your keywords or semantic keywords naturally.
There are so many blogs now pumping out poor content every day. If you want to stand out from the crowd, write comprehensive and unique articles that cover your topic in full.
Google also seems to favor longer posts, so it can only help your prospects to rank higher.
Yes, it takes longer to research and write a long article. But it is far better to publish one fantastic article per week, than one short one every day.
Excellent writing will always increase your traffic over time and bring readers back to your blog.
Write for people, not machines
The most critical feature of creating content is to write for people and not for algorithms.
Your audience will relate to you and build a relationship with you and your blog.
If you want your readers to bookmark your blog and come back to check for more posts, you need to write content that brings value to them.
As much as keywords are essential, skip a paragraph or two using your keywords and phrases, and write naturally.
Your audience might find so much information in those paragraphs that they won’t notice your keyword placement in the next.
People relate to what other people think and believe, and your readers shouldn’t be overly aware of you using keywords. Whichever phrases you use, include them as carefully as you can in your content.
By keeping this in mind, you can write your post to include them without any risk of keyword stuffing.
Another tip is to decide on your topic before you hunt for keywords. If you decide on a keyword first, you stand a chance of forcing your writing to suit.
Proofread every word
Writing around keywords is always carries the risk of errors in context and grammar.
If you can, always ask someone to read your post before you publish it. This way, you can get an unbiased opinion.
Writers can be their own worst enemies when it comes to proofreading and editing. It’s difficult to turn your creative writer’s brain into an analytical mind.
Always get a second opinion, if possible.
Keywords and phrases in the sentences often create a problem with sentence structure.
If you can’t get help, then at least use a good online grammar checker to analyze your article drafts.
Many of the better checkers now can dig deeper than ever and even give you help on tone, style, and reading ease.
Proofreading is a vital component of quality writing, so never overlook this step.
We all know that we need to include keywords and phrases in blog posts.
But they shouldn’t read like advertising billboards in the middle of an article.
Search engines like Google are getting smarter and smarter and rely a lot less now on keywords.
Search engine algorithms can now discern the difference between naturally written quality texts and forced or machine-generated texts.
Sure, if your keyword is sweet potatoes, it will help Google know where to index your post.
But how high it ranks depends on the depth and quality of your writing, your original images, and perhaps even a video.
Keywords alone won’t win the game for you.