Erotic literature is very popular, but finding ways to promote erotic books can be a challenge.
The standard means of promoting an ebook are often blocked for a writer who publishes erotic stories.
You can forget Bookbub and Kindle Direct Publishing pay-per-click advertising for anything to do with sex stories.
What about Facebook advertising? Any mention of sexual desire, sexual love, or words that arouse sexual notions won’t stand a chance. Not even Lady Chatterley would get a start on Facebook advertising today.
What about using Twitter for promotion? Well, perhaps it is the best social media network for you and your erotic books.
As popular as erotic fiction is, the Internet, and those who own it, still shy away from anything that is not squeaky clean.
This creates a huge problem for authors trying to attract readers to erotic titles, as it drastically limits the avenues available for promoting ebooks.
However, there are ways to attract and gain erotica readers, and the best news is that they are, in fact, mostly free.
Nine ideas on how to promote erotic books
1. Have a great blog
A blog is number one, and a must for selling erotic fiction. Remember that Fifty Shades Of Grey got its start from a personal blog. Yes, small town indeed made it big.
You can start with a free blog such as Weebly, Blogger, or WordPress.com. But ideally, you should have your own domain name and a self-hosted WordPress site.
The opportunities to gain organic (search traffic from Google and Bing, etc.) visitors are much, much better with WordPress.
However, if you are not confident with the technical aspects of building a self-hosted WordPress site, you can use the free WordPress.com version, and pay a little to have your own .com domain name.
2. Blog often and learn a little SEO
Never neglect your blog. It is easy to forget about it when you are working hard to publish your work on Amazon.
Search Engine Optimisation (SEO) sounds complicated, but it’s not.
All it really means is that your blog title, description, and content should be similar to what people are searching for.
Using SEO is easier than you think, so perhaps you should read an earlier article on applying SEO to your blog posts.
Think here, free erotic ebook or hot and sexy short story, and you will have mastered SEO. Also, consider plural and singular versions of your keyword phrases.
If you have a self-hosted WordPress blog, you can use a plugin such as All In One SEO or Yoast SEO to make your SEO keywords work even better for you.
Publishing short stories on your blog is a great way to attract readers and show off your skills in writing erotic lit. You can include links to retailer sites so readers can buy your books.
At the same time, you will improve your discoverability on Google search.
So start writing more blog posts.
3. Register your blog with Google
Even if you have a free blog site, Google Analytics and Google Search Console will be invaluable, because they will tell you a lot about your blog visitors and what they are looking for, and how they found your blog.
Google Analytics will also give you demographic data, which includes your visitors’ interests so you can fine-tune your blog posts to your audience.
4. Use your blog to post on Twitter and Facebook
One well-written blog post can be shared over and over again on social media.
If you have a self-hosted WordPress site, you can use Revive Old Posts to keep your blog content posting at regular intervals on Twitter, LinkedIn, and Facebook.
Attracting attention is your aim as an erotica writer, so spread your short stories on your blog as far as you can.
As an additional option, you might occasionally offer free ebooks via your blog and social media as another way to attract new readers.
5. Add better-targeted keywords to your ebooks on KDP
Amazon is not shy about keywords with KDP and KDP Select for Kindle Unlimited. So you can use quite risqué keywords, which readers will probably be using when they want to find a new ebook to read.
Want to find more readers? The easiest way is to let them find you by adding better keywords to your ebooks in your Amazon KDP dashboard.
If you want to take your keywords and categories research a step higher, you could consider using pro tools.
For an ebook publisher, Publisher Rocket is one of the best tools for discovering real search terms used by genuine book buyers on Amazon.
6. Use an Amazon widget
Add an Amazon KDP embedded book widget to your blog to offer readers a preview read of your books or ebooks.
I love this widget because it only takes one click for a blog visitor to be immediately reading the first chapter of an ebook in an Amazon preview read.
While you are at it, create your Amazon Author page if you haven’t done so already.
7. Search is your friend
Okay, so unlike mainstream romance novels, you can’t get your ebook on Bookbub.
But you can get your ebooks into Google, Bing, and Yahoo Search without a lot of effort. Quite honestly, that is a much more powerful and a lot cheaper way to attract book sales.
In fact, it’s free. All you need to do is add SEO keywords to your book pages and blog posts on your website, as I pointed out in point No. 2 regarding SEO.
When people want something, they use Google search. So give them the chance to find you, your blog articles, your short erotica stories, and your books.
8. Steal Twitter followers
This is such an easy hack. All you need to do is find Twitter accounts of other authors who are writing erotica and follow their followers.
Even if only 30% follow you back, you’re on your way to building a big following if you do this every few days.
9. Use Goodreads
Yes, it’s a bit of a pain for authors, but it’s worth it for exposure. Set up your Goodreads author page, and list your book titles.
But then there’s no need for you to waste too much time on it. Just let the reviews and ratings mount organically.
Again, Goodreads is good SEO because your ebooks on Goodreads are picked up by Google, Bing, and Yahoo Search.
In essence, if you are writing erotic fiction, you need to take control of your ebook promotion and forget about relying on too heavily on other sites.
To find your readers and ebook buyers, you need to concentrate all of your efforts on attracting them to you.
One last suggestion
If you are looking for online promotion for your erotic fiction titles, Whizbuzz Books accepts erotica titles for its one-year promotion package. However, you should first read the submission guidelines carefully to make sure your titles are eligible.