The Hidden Amazon Book Promotion Kindle Previewer Tool

Amazon Embed Tool

The Amazon instant book preview is a fantastic free Kindle book promotion tool to encourage fast ebook preview reading. But it’s not so obvious to find.

If you are promoting ebooks, you will know that it takes a potential reader some clicks to get from a book link on your author website or blog to Amazon.

Then more clicks to get through to the Look Inside feature on your Amazon book page. That’s if they bother to click the cover on Amazon to find the Look Inside preview read.

Even if they do, the table of contents and credits can sometimes take up half of the preview read.

One-click to your book

Many authors know that getting someone to click a book link is the first hurdle. Then it depends on what device they are using.

But there are so many Kindle devices and applications plus Mac OS and PC users to consider.

Wouldn’t it be fantastic if your potential book buyer was taken immediately from your cover image on your website, to your book’s Look Inside preview?

And also, directly to your book content from chapter one. It would certainly help your book sales.

Well, to solve the problem, now you can do this with a clever book marketing tool from Amazon marketing services.

It’s called the Amazon instant book preview or sometimes book embed widget.


The Amazon embed link

Amazon has a very small Embed link on every book sales page.

While small and hardly noticeable, it is an extremely powerful tool to create effective Kindle promotion for your books.

It creates a clickable cover image of your book, with the options to either preview read, buy or share your book.

All with only one click for your potential reader.

From my experience, I have tried all types of linking to Amazon.

But none have been as efficient at this Amazon online previewer book tool.

If you are using Kindle Direct Publishing, this is a must-have tool for you to promote your books.

One quick click on your blog or website and your reader is into preview reading your book or Kindle ebook.


How do you get the Amazon instant book preview tool?

First, go to your book page on Amazon, and look to the right, under the pricing panel, and click the <Embed> button.

Amazon Kindle embed preview read tool

Update: Amazon has moved the Embed button on some pages. It is now sometimes located above the price box.

New position


When you click, a pop-up window will appear, where you can make modifications to suit your website or blog, plus a couple of other options.

The first thing to do is select Embed to your site.

If you have an Amazon Associates account, you can also add your Amazon Associates ID.

The most important part though is See more options.

Click it to open, and select the cover image size for your Kindle book or paperback to suit where you will use it on your website or blog.

You can select the cover size to suit your placement either for a web page or in a sidebar.

Then select either open in a new tab, or in place, and lastly, if you wish to have a buy button.

Well, of course, you want a buy button with your Amazon book preview, so make sure you select it.

Fast link to an Amazon Kindle preview read


Once you have selected your options, copy the code from the iframe code line, and then paste the code into your website or blog.

You don’t need to do anything else.

The app will look after fonts sizes as it supports enhanced typesetting.

Now anyone who visits your blog or website can start reading your book preview, or buy your book, with only one click.


How it looks on your site

Here is an example of the Amazon previewer tool in action. Yes, it’s my book, of course.

Another great feature is that the embed previewer will update your book cover if you change it at any time.

You don’t need to update the code on your site.

Amazon automatically updates the embed tool to show your new cover.

When you click Preview or even just the cover, it not only takes you directly to the book, with a very quick cover flash, but it also removes all of the credit pages and any table of contents.

It opens straight into your book file and story at the start of chapter one so a reader can preview read your book in an instant.

There is also an option to open the preview read in the Kindle app or with Kindle e-readers.

Of course, readers can buy or share your book on social media just as quickly too.

You did click to try it, didn’t you?

So, are you updating your all your books with the Kindle previewer tool on your website or blog yet?


More reading: How To Use The Amazon Kindle Create App


Important Update: Some authors contacted me saying that the <embed> widget is not showing on their books.

I have been in touch with Amazon, and it assures me that the widget should be available on most books.

However, it is not currently available for books published using Topaz, Print Replica, or Fixed layout KF8 format.

If you notice that the widget is not available on your book page, you will have to contact KDP Help for assistance.

You need to go to Help in your KDP dashboard and scroll down to the bottom of the page to find the Contact button.

contact amazon

Then, importantly, you need to select the right topic. This is the one you need to use.

Amazon product page and Expanded distribution >Availability and searchability of book on Amazon.

Select topic

Then you can send an email message to the correct department and ask for the widget to be added to your book page.

Just make sure you include your book title and ASIN number.

Amazon will usually then correct the issue for you within 24-48 hours.

Derek Haines

A Cambridge CELTA English teacher and author with a passion for writing and all forms of publishing. My days are spent teaching English and writing, as well as testing and taming new technology.

27 thoughts on “The Hidden Amazon Book Promotion Kindle Previewer Tool

  • May 6, 2020 at 3:04 am

    I’ve been looking into getting this feature used but the embed link aren’t showing up on any of my books! Any idea what could be the problem? :(

    • May 6, 2020 at 9:42 am

      Yes, I can see that that it seems to be missing on some books, Tove. I’m not sure why as yet. Perhaps you might contact Amazon Help through your KDP dashboard and ask.

  • October 3, 2019 at 10:44 pm

    Great article and very useful, but if I use it for an page and my buyer is in the USA does it open in or will it still be I already use a link that is country-specific for purchases, so although the preview is great, if someone wants to buy, they will have to change sites and search again.

  • August 25, 2018 at 2:35 am

    Thanks a lot! Just decided to create a real campaign plan, and this little tool will ben an important element.

  • July 19, 2018 at 3:11 pm

    Thanks for this tip, Derek Haines, author of ONE LAST LOVE (It’s Never Too Late)
    I JUST drafted promo materials last night the kludged-together old-fashioned way. (Find link of cover on website. Input link. Find URL on Amazon. Insert link. Link links. Tear out hair. Sigh, grit teeth, Think Of England, repeat with next title…)
    Elegant tool hidden in plain sight. Revealed and explained eloquently, thanks to you!
    KD Harp

  • July 8, 2018 at 5:17 pm

    Thanks for getting back to me. I didn’t try it on my paid accounts. I was running out of time, having spent over an hour trying to get it to work on my free one. However, the support page explicitly said that iframes weren’t allowed. When I have time, I’ll go back in and try on the other accounts. For now, the URL is okay. BTW, you give a lot of terrific advice on your blog! Keep it up!

  • July 8, 2018 at 4:36 pm

    Hi Virginia. Are you using the free WordPress platform or are you self hosted? I have never tried on a free site, so there may be some restrictions.

  • July 8, 2018 at 3:54 pm

    Thank you for this wonderful article. However, when I went to use it on my WordPress blogs, I tried every trick I could think of with no success. Finally, I found an explicit notice that they won’t allow iframes “for security reasons.” I ended up linking my existing images from widgets via the URL. That has worked in that a click sends readers to the preview with the “Buy” and “Share” buttons, but it’s not as seamless as it would be to use the iframe. Still, I’m thrilled to have this option. Thanks!

  • July 6, 2018 at 6:37 pm

    Thanks Derek. Will share in my Friday Roundup.

  • July 6, 2018 at 6:03 pm

    Thanks, Derek for a great tip. Although I had my covers with links, this is far better and more intuitive to the potential reader and buyer.

  • July 1, 2018 at 1:11 am

    I’ve found the embed tool useful over the past year for the reasons you list. However, I just discovered that my ipad will not display the embedded info, presumably because it competes with ibooks.

  • June 18, 2018 at 10:31 am

    Hi, thank you for such a great and informative post. I’ve just embedded my book on my site. Your step by step instructions made it so easy. I will now spend time applying the others suggestions. No one tells you that writing a book is just the ‘easy’ part promoting it is like being thrown to the deep end with little or no swimming skills. :-)

  • May 25, 2018 at 3:00 pm

    Thank you for this very valuable pointer to marketing. I have now added all my published book as preview on my website and hope this will help traffic and sales.

  • April 2, 2018 at 1:27 am

    this might be the most helpful sh*t I’ve ever seen.

  • November 6, 2017 at 6:13 pm

    I’d like to center the image this produces on my web page, because it seems to be around the left side. I tried the align=”center” within the html it gives but it still defaults to left. I have a self hosted WordPress, so any ideas?

    Thanks for the heads up, until then I had been doing a lot of it manually.

    • November 6, 2017 at 7:12 pm

      If you wrap the Amazon script in

      tags it will center on your page.

  • June 24, 2017 at 5:53 am

    Immediately changed all of my books on my website. It was easy. The instructions were perfect.


  • May 13, 2016 at 11:00 am

    Hi, thanks for posting this Derek, very useful information. And I just checked; from where I’m sitting the ’embed’ feature is showing on both US and UK sites for my books and yours, And Jacks! so I don’t know what the problem is…

    • May 13, 2016 at 11:03 am

      Hi Cora. Good to know Amazon UK have finally added this feature. But as usual, it took some time. :)

      • May 13, 2016 at 11:08 am

        Aha! I guess this is an old post then… I couldn’t find a date, so guess I’m late to the party! Thanks again.

  • January 28, 2016 at 5:33 am

    Don’t know what you’ve been smoking mate. There is no ’embed’ feature for any of my books, or yours, on or I just double checked!

    • January 28, 2016 at 7:50 am

      I just checked, Jack. You have the feature on your books on the US site. But the UK site is yet to add the feature. As usual!

  • January 26, 2016 at 6:17 pm

    Thank you! Your instructions were perfect. I added this promotion tool to my book website with no trouble at all. Looks great and it will now be faster and easier for readers to Look Inside my books and buy them.

    • January 26, 2016 at 6:20 pm

      It’s a cool feature, isn’t it, Johann? So simple and effective.


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