The Hidden Amazon Book Promotion Kindle Previewer Tool

find the Amazon book preview widget

The Amazon instant book preview widget is a fantastic free Kindle book promotion tool to encourage fast ebook preview reading. But it’s not so obvious to find.

If you are promoting your books, you will know that it takes a potential reader some clicks to get from a book link on your author’s website or blog to Amazon.

Then more clicks to get through to the Look Inside feature on your Amazon book page. That’s if they bother to click the cover on Amazon to find the Look Inside preview read.

Even if they do, the table of contents and credits can sometimes take up half of the preview read.

One-click to your book

Many authors know that getting someone to click a book link is the first hurdle. Then it depends on what device they are using.

But there are so many Kindle devices and applications plus Mac OS and PC users to consider.

Wouldn’t it be fantastic if your potential book buyer was taken immediately from your cover image on your website to your book’s Look Inside preview?

And also, directly to your book content from chapter one. It would certainly help your book sales.

Well, to solve the problem, now you can do this with a clever book marketing tool from Amazon marketing services.

It’s sometimes called the Amazon instant book preview, book embed widget, or the Amazon book widget.


Finding the Amazon embed link

Amazon has a very small Embed link on every book sales page.

While small and hardly noticeable, it is an extremely powerful tool to create effective Kindle promotion for your books.

It creates a clickable cover image of your book, with the options to preview, read, buy or share your book.

All with only one click for your potential reader.

From my experience, I have tried all types of linking to Amazon.

But none are as efficient at the Amazon book preview widget.

If you are using Kindle Direct Publishing, this is a must-have tool to promote your books.

One quick click on your blog or website, and your reader is into preview reading your book or Kindle ebook.


How do you get the Amazon book preview widget?

First, go to your book page on Amazon, look to the right, under the pricing panel, and click the <Embed> button.

amazon book preview widget embed button

Update: Amazon has moved the Embed button on some pages. It is now sometimes located above the price box.

Amazon book preview widget upper embed


When you click, a pop-up window will appear, where you can make modifications to suit your website or blog, plus a couple of other options.

The first thing to do is select Embed to your site.

If you have an Amazon Associates account, you can also add your Amazon Associates ID.

The most important part, though, is See more options.

Click it to open, and select the cover image size for your Kindle book or paperback to suit where you will use it on your website or blog.

You can select the cover size to suit your placement on a web page or in a sidebar.

Then select either open in a new tab or in place, and lastly, if you wish to have a buy button.

Well, of course, you want a buy button with your Amazon book preview, so make sure you select it.

Fast link with the Amazon book preview widget


Once you have selected your options, copy the code from the iframe code line, and then paste the code into your website or blog.

You don’t need to do anything else.

The Amazon book widget will look after font sizes as it supports enhanced typesetting.

Anyone who visits your blog or website can start reading your book preview or buy your book with only one click.


How the Amazon book preview widget looks on your site

Here is an example of the Amazon previewer tool in action. Yes, it’s my book, of course.

Another great feature is that the embed previewer will update your book cover if you change it at any time.

You don’t need to update the code on your site.

Amazon automatically updates the embed tool to show your new cover.

When you click Preview or even just the cover, it not only takes you directly to the book, with a very quick cover flash, but it also removes all of the credit pages and any table of contents.

It opens straight into your book file and story at the start of chapter one so a reader can preview read your book in an instant.

There is also an option to open the preview read in the Kindle app or with Kindle e-readers.

Of course, readers can buy or share your book on social media just as quickly too.

You did click to try it, didn’t you?

So, will you update all your books with the Amazon book preview widget on your website or blog?


More reading: How To Use The Amazon Kindle Create App


Important Update:

Some authors contacted me saying that the <embed> widget is not showing on their Amazon book pages.

I have been in touch with Amazon, and it assures me that the Amazon book widget should be available on most books.

However, it is not currently available for books published using Topaz, Print Replica, or Fixed layout KF8 format.

If you notice that the widget is not available on your book page, you will need to contact KDP Help for assistance.

You need to go to Help in your KDP dashboard and scroll down to the bottom of the page to find the Contact button.

contact amazon

Then, importantly, you need to select the right topic. This is the one you need to use.

Amazon product page and Expanded distribution >Availability and searchability of book on Amazon.

Select topic

Then you can send an email message to the correct department and ask for the widget to be added to your book page.

Just make sure you include your book title and ASIN number.

Amazon will usually then correct the issue for you, and the Amazon book preview widget will be available for your book within 24-48 hours.

Derek Haines

A Cambridge CELTA English teacher and author with a passion for writing and all forms of publishing. My days are spent writing and blogging, as well as testing and taming new technology.

Avatar for Derek Haines

32 thoughts on “The Hidden Amazon Book Promotion Kindle Previewer Tool

  • Avatar for Louise Tucker
    December 1, 2021 at 1:36 pm

    Thanks so much for the article, Derek. Some really useful tips, and I’ve just added the “embed” link from Amazon to my website. Would never have known you could do that!

  • Avatar for Alex Adekoya
    August 16, 2021 at 9:59 am

    Hello, many thanks for your write-up on Amazon instant book reviews.
    However, when I click on the preview or the book it doesn’t take me to inside of the book. It only took me to the cover page.
    Kindly, explain further because I want to use it for my books.

    • Avatar for Derek Haines
      August 16, 2021 at 10:06 am

      You should see the book cover first, and then the text. Perhaps you might need to scroll. You can see in the example in this article how it should work. Also, check how your book appears in the “Look Inside” feature on your Amazon book page. If you don’t see any inside text, you might have to contact Amazon KDP for help regarding your book.


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