Erotica ebooks are very popular, but how can you promote them?
There are over 200,000 Kindle erotica ebooks listed on Amazon alone and the number is growing every day.
But for an author who publishes erotic novels or short stories, the opportunities for book promotion are quite limited. This is because many mainstream and popular book promotion sites do not accept erotic fiction titles.
If you do a quick check of the Kindle Boards, you will find posts from a lot of erotica authors. Many of them are looking for ways to promote their books.
There are suggestions for sites that promote erotica. But many tend to have the feel of a porn site rather than a genuine book promotion site.
Sure, the boundaries between sex stories, porn and red-hot erotica can be a bit blurry sometimes.
But books, whether in ebook format or paperback, should not be classified as pornography. Pardon the pun, but that is not a fifty shades point I will argue here.
What I would rather do is give some helpful pointers. These may help erotica writers and their titles gain more attention, traction and book sales.
As far as social media promotion goes, Twitter is probably the best forum. But it’s crowded there. So be prepared to work hard to gain some traction and attention.
Facebook is very touchy, so I would not recommend it. Facebook ads can sometimes work reasonably well for general fiction or even science fiction. But it is next to impossible to get adds approved for erotic titles.
How can you successfully promote a self-published erotica ebook?
It is better is to think less about social media promotion. Think more about how readers go about finding erotic stories to buy and read. A reader would rarely buy an erotica ebook because of one tweet on Twitter.
A reader of hot romance is more likely to go to the Kindle Store and search for erotica titles. Then they search for titles in their preferred topics or sub-genres using Amazon search.
I don’t want to make a list here of what people may use as search words or phrases other than fall in love. But I am sure that your imagination as a fiction writer can make a quick list that would apply to your books.
When you do a search on Amazon Kindle with a sex-related keyword, such as sex toys, Amazon recommends a lot of associated keywords. As I discovered before writing this post, these can be of a very, and I mean very explicit nature.
Clearly there is very little censorship being applied to search keywords on Amazon Search. This means that you can stretch the limits of your imagination to find keywords that readers of erotic romance might be looking for.
To attract erotica readers, researching a compelling book title is the first step. A good book title should consist of only nouns, verbs and adjectives. You should avoid using articles and prepositions.
Next is selecting two appropriate categories and seven searchable keywords associated with them. These two steps are by far the best way to gain sales traction.
You can do your Amazon keyword and category research for free by using Amazon and Google.
But you can to take your Amazon keyword and category research to a much higher level. You could try using KDP Rocket to research search terms that real Amazon book buyers use. Then you will have access to real-time data for real search expressions used by Amazon book buyers.
You can do an occasional free ebook giveaway. You can use social media or your website or blog for book promotion.
But your chances of sales success are far higher if you use well researched Amazon keywords and categories.
Kindle Unlimited could be a winner for erotic ebooks
Another point to consider is that erotica readers can be ravenous. So they may be using a subscription service such as Kindle Unlimited or be an Amazon Prime member.
If you are writing erotica and have your ebooks with KDP Select, and available on Kindle Unlimited, consider your ebook price. If it’s too low, it looks less of a bargain for subscription paying readers.
I had one of my own ebooks (not erotica) listed at $0.99 for a couple of years. After Kindle Unlimited was introduced, sales died very quickly.
But when I increased the price to $2.99, it started getting KU reads immediately. My $0.99 ebook is now making about $1.40 for each full KU read instead of $0.33 per sale.
If you write and publish erotica take a little time to check your book metadata. You can edit your book description, add a subtitle or add editorial reviews to your Amazon book page using your Amazon Author page.
Take another look at your Amazon keywords and categories for your ebooks or books. Check how they perform in Amazon Search, and how high your titles rank by search rather than sales rank.
The exact same process of keywords and search can be used on Smashwords, B&N or any other publishing platform you use.
Invest your time in keyword research and price points. These may well be far more financially rewarding than free book promotion opportunities, which will probably attract very few sales.
You might also like to read our other article about promotion erotica ebooks – 9 actions you can take to promote erotic ebooks.
One last suggestion to consider
If you are looking for online promotion for your erotica titles, Whizbuzz Books accepts erotica titles for its one-year promotion package. However, you should first read the submission guidelines carefully to make sure your title is acceptable.
I started my working life as a lithographer and spent over 30 years in the printing and publishing business.
Originally from Australia, I moved to Switzerland 20 years ago. My days are spent teaching English, writing and wrestling with technology while enjoying my glorious view of Lake Geneva and the Alps.
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