Erotica ebooks are very popular, but how can you promote them?
There are over 200,000 erotica ebooks listed on Amazon Kindle alone and growing every day.
But for authors of erotic novels, the opportunities for book promotion are quite limited, as most mainstream and popular book promotion sites do not accept erotic titles.
A quick check of the Kindle Boards will find posts from a lot of erotic ebook authors, who are looking for ways to promote their books.
Unfortunately, some of the sites that are recommended, which do promote erotica, tend to have the feel of a porn site rather than a mainstream book promotion site.
Sure, the boundaries between porn and erotica can be a bit blurry sometimes, but books, whether in ebook format or not, should not be classified as pornography. But that is not a point I will argue here.
What I would rather do is give some helpful pointers, which may help authors of erotic titles gain more traction and book sales.
As far as social media promotion goes, Twitter is probably the best forum, but it’s crowded there, so be prepared to work hard to gain some traction and attention.
How can you successfully promote a self-published erotica ebook?
Far better is to think less about social media promotion, and more about how readers go about finding erotic books to buy and read. Rarely would a reader buy an erotica ebook because of one Tweet on Twitter.
A reader is more likely to go to Amazon and search for erotica titles; when they are in the mood, and then search for titles that they find in their preferred topics or sub-genres.
I don’t want to make a list here of what people may use as search words or phrases, but I am sure that your imagination can make a quick list that would apply to your books.
Surprisingly, if you do a search on Amazon Kindle with a sex-related keyword, it always recommends associated keywords, which as I discovered before writing this post, can be of a very, and I mean very explicit nature.
So clearly there is little censorship being used on Amazon Search.
To attract erotica readers, researching a compelling book title and selecting two appropriate categories and seven searchable keywords associated with them, is by far the best way to gain sales traction.
In combination with the occasional free giveaway, the chances of sales success are far higher this way than relying on social media or website book promotion.
Kindle Unlimited could be a winner for erotic ebooks
Another point to consider is that erotica readers may well be using a subscription service such as Kindle Unlimited.
If you have your ebooks with KDP Select, and available on Kindle Unlimited, consider your ebook price. If it’s too low, it looks less of a bargain for readers.
I had one of my own ebooks (not erotica) listed at $0.99 for a couple of years, and after Kindle Unlimited was introduced, sales died very quickly.
But when I increased the price to $2.99, it started getting KU reads immediately. So, my $0.99 ebook is now making about $1.40 for each full read instead of $0.33 per sale that it used to earn for me.
If you write and publish erotica, and you haven’t done so already, take a good look at the Amazon keywords listed with your ebooks or books, and check how they perform in Amazon Search, and how high your titles rank by search rather than sales rank.
The exact same process of keywords and search can be used on Smashwords, B&N or any other publishing platform you use.
Investing your time in keyword research and price points may well be far more financially rewarding than hunting for book promotion opportunities, which will more than likely attract very few sales.
You might also like to read our article on 9 actions you can take to promote erotic ebooks.
One last suggestion to consider
If you are looking for online promotion for your erotica titles, Whizbuzz Books accepts erotica titles for its one-year promotion package. However, you should first read the submission guidelines carefully to make sure your title is acceptable.