Erotica ebooks are very popular, but how can you promote erotic fiction?
There are well over 300,000 Kindle erotica ebooks or more listed on Amazon alone, and the number is growing every day.
But for an author who publishes erotic novels or short stories, the opportunities for book promotion are quite limited.
This is often because many mainstream and popular book promotion sites do not accept erotic fiction titles.
Erotica is popular
Erotic romance is a very popular genre for readers.
But you are probably asking yourself how to sell erotica on Amazon.
If you do a quick check of the Kindle Boards, you will find posts from many erotica authors.
Many of them are looking for ways to promote their books.
There are suggestions for sites that promote erotica. But many tend to have the feel of a porn site rather than a genuine book promotion site.
Sure, the boundaries between sex stories, porn, and red-hot erotica can be a bit blurry sometimes.
But books, whether in ebook format or paperback, should not be classified as pornography.
Pardon the pun, but that is not a fifty shades point I will argue here.
Social media is limited
What I would rather do is give you some helpful pointers for authors publishing erotica on Amazon.
These may help erotica writers and their titles gain more attention, traction, and book sales.
As far as social media promotion goes, Twitter is probably the best forum.
But it’s crowded there. So be prepared to work hard to gain some traction and attention.
Facebook is very touchy, so I would not recommend it.
Facebook ads can sometimes work reasonably well for general fiction or even science fiction.
But it is next to impossible to get ads approved for erotic titles.
How can you promote a self-published erotica ebook?
It is better to think less about social media promotion.
Think more about how readers go about finding erotic stories to buy and read. A reader would rarely buy an erotica ebook because of one tweet on Twitter.
A hot romance reader is more likely to go to the Kindle Store and look for new erotica titles.
They start looking for books or ebooks in their preferred topics or sub-genres by using Amazon search.
I don’t want to make a list of what people use as search words or phrases other than fall in love.
I am sure your imagination as a fiction writer could make a quick list that would apply to your books.
Do a search on Amazon with a sex-related keyword, such as sex toys. It will then recommend a lot of associated keywords.
As I discovered before writing this post, these can be of a very, and I mean very explicit nature.
Clearly, Amazon applies very little censorship to search keywords on Amazon Search.
It means you can stretch the limits of your imagination. It will help you find keywords that readers of erotic romance might be looking for.
To attract erotica readers, researching a compelling book title is the first step.
A good book title should consist of only nouns, verbs, and adjectives. You should avoid using articles and prepositions.
Next is selecting two appropriate categories and seven searchable Kindle keywords associated with them. These two steps are, by far, the best way to gain sales traction.
Once you publish your book, you can add more categories to your book to make it more discoverable.
You can do your Amazon keyword and category research for free by using Amazon and Google.
You can do an occasional free ebook giveaway and use social media or your website or blog for your book promotion.
But your chances of sales success are far higher if you use well-researched Amazon keywords and categories.
Kindle Unlimited is a winner for erotic ebooks
Another point to consider is that erotica readers can be ravenous. They may be using a subscription service such as Kindle Unlimited or be an Amazon Prime member.
Are you writing erotica or erotic short stories?
If you have your ebooks with KDP Select and available on Kindle Unlimited, consider your ebook price. If it’s too low, it looks less of a bargain for subscription-paying readers.
I had one of my ebooks (not erotica) listed at $0.99 for a couple of years. After Kindle Unlimited started, my sales died very quickly.
But when I increased the price to $2.99, it started getting KU reads immediately.
My $0.99 ebook is now making good money at about $1.40 for each full KU read instead of $0.33 per sale.
If you write and publish erotica, take a little time to check your book metadata.
You can edit your book description or include a new subtitle. You can also add editorial reviews to your Amazon book page using your Amazon Author page.
Take another look at your Amazon keywords and categories for your ebooks or books.
Check how they perform in Amazon Search and how high your titles rank by search keyword rather than sales rank.
You can use the same process of keywords and search on Smashwords, B&N, or any other publishing platform you use.
Invest your time in keyword research and price points.
These may well be far more financially rewarding than free book promotion opportunities, which will probably attract very few sales.
You can read our other article about promoting erotica ebooks – 9 actions you can take to promote erotic ebooks.
One last suggestion
Are you looking for online promotion for your erotica titles?
Whizbuzz Books accepts erotica titles for its one-year promotion package. However, you should first read the submission guidelines carefully to make sure your title is acceptable.