Promote And Attract Readers To Buy Your Kindle Erotica Ebooks

Attracting Readers For Erotica Ebooks

Erotica ebooks are very popular, but how can you promote erotic fiction?

There are well over 300,000 Kindle erotica ebooks or more listed on Amazon alone, and the number is growing every day.

But for an author who publishes erotic novels or short stories, the opportunities for book promotion are quite limited.

This is often because many mainstream and popular book promotion sites do not accept erotic fiction titles.

Erotica is popular

Erotic romance is a very popular genre for readers.

But you are probably asking yourself how to sell erotica on Amazon.

If you do a quick check of the Kindle Boards, you will find posts from many erotica authors.

Many of them are looking for ways to promote their books.

There are suggestions for sites that promote erotica. But many tend to have the feel of a porn site rather than a genuine book promotion site.

Sure, the boundaries between sex stories, porn, and red-hot erotica can be a bit blurry sometimes.

But books, whether in ebook format or paperback, should not be classified as pornography.

Pardon the pun, but that is not a fifty shades point I will argue here.


Social media is limited

What I would rather do is give you some helpful pointers for authors publishing erotica on Amazon.

These may help erotica writers and their titles gain more attention, traction, and book sales.

As far as social media promotion goes, Twitter is probably the best forum.

But it’s crowded there. So be prepared to work hard to gain some traction and attention.

Facebook is very touchy, so I would not recommend it.

Facebook ads can sometimes work reasonably well for general fiction or even science fiction.

But it is next to impossible to get ads approved for erotic titles.


How can you promote a self-published erotica ebook?

It is better to think less about social media promotion.

Think more about how readers go about finding erotic stories to buy and read. A reader would rarely buy an erotica ebook because of one tweet on Twitter.

A hot romance reader is more likely to go to the Kindle Store and look for new erotica titles.

They start looking for books or ebooks in their preferred topics or sub-genres by using Amazon search.

I don’t want to make a list of what people use as search words or phrases other than fall in love.

I am sure your imagination as a fiction writer could make a quick list that would apply to your books.

Do a search on Amazon with a sex-related keyword, such as sex toys. It will then recommend a lot of associated keywords.

As I discovered before writing this post, these can be of a very, and I mean very explicit nature.

Clearly, Amazon applies very little censorship to search keywords on Amazon Search.

It means you can stretch the limits of your imagination. It will help you find keywords that readers of erotic romance might be looking for.

To attract erotica readers, researching a compelling book title is the first step.

A good book title should consist of only nouns, verbs, and adjectives. You should avoid using articles and prepositions.

Next is selecting two appropriate categories and seven searchable Kindle keywords associated with them. These two steps are, by far, the best way to gain sales traction.

You can do your Amazon keyword and category research for free by using Amazon and Google.

But you can take your Amazon keyword and category research to a much higher level.

You can use Publisher Rocket to research search terms that real Amazon book buyers use.

Then you will have access to real-time data for genuine search expressions that Amazon book buyers use.

You can do an occasional free ebook giveaway and use social media or your website or blog for your book promotion.

But your chances of sales success are far higher if you use well-researched Amazon keywords and categories.


Kindle Unlimited is a winner for erotic ebooks

Another point to consider is that erotica readers can be ravenous. They may be using a subscription service such as Kindle Unlimited or be an Amazon Prime member.

Are you writing erotica or erotic short stories?

If you have your ebooks with KDP Select and available on Kindle Unlimited, consider your ebook price. If it’s too low, it looks less of a bargain for subscription-paying readers.

I had one of my ebooks (not erotica) listed at $0.99 for a couple of years. After Kindle Unlimited started, my sales died very quickly.

But when I increased the price to $2.99, it started getting KU reads immediately.

My $0.99 ebook is now making good money at about $1.40 for each full KU read instead of $0.33 per sale.

If you write and publish erotica, take a little time to check your book metadata.

You can edit your book description or include a new subtitle. You can also add editorial reviews to your Amazon book page using your Amazon Author page.

Take another look at your Amazon keywords and categories for your ebooks or books.

Check how they perform in Amazon Search and how high your titles rank by search keyword rather than sales rank.

You can use the same process of keywords and search on Smashwords, B&N, or any other publishing platform you use.

Invest your time in keyword research and price points.

These may well be far more financially rewarding than free book promotion opportunities, which will probably attract very few sales.

You can read our other article about promoting erotica ebooks – 9 actions you can take to promote erotic ebooks.


One last suggestion

Are you looking for online promotion for your erotica titles?

Whizbuzz Books accepts erotica titles for its one-year promotion package. However, you should first read the submission guidelines carefully to make sure your title is acceptable.

Derek Haines

A Cambridge CELTA English teacher and author with a passion for writing and all forms of publishing. My days are spent writing and blogging, as well as testing and taming new technology.

Avatar for Derek Haines

10 thoughts on “Promote And Attract Readers To Buy Your Kindle Erotica Ebooks

  • Avatar for JS
    April 23, 2020 at 11:16 pm

    Great general article which confirms research I’ve gathered from a number of sources so thank you Derek. That said, I have just started out within the erotica category over the last month of so and have had some minor success with my series of short reads (between 60 and 100 pages each), but have also certainly made some serious missteps (ie. changing categories to try and goose sales higher, to only see them fall to zero ~ ack!). I can see your point about erotica readers being of the voracious sort (and therefore more pre-disposed to going for KU) and raising the price of his book from 99¢ to $2.99 gave you more visibility and by extension – increased sales. My question is what are the length of your $2.99 books and do you feel I could do the same with my (60 to 100 page) short reads?

    Thanks in advance!

    • Avatar for Derek Haines
      April 24, 2020 at 10:57 am

      I don’t think there is a set formula for ebook pricing, JS. But in my case, I usually set $2.99 for an ebook novella of around 30,000 words.

      • Avatar for JS
        April 25, 2020 at 4:34 am

        Thank you Derek. So would you say 99¢ per 10,000 as a general rule of thumb…? ~JS

  • Avatar for Kevin Miller
    October 1, 2019 at 9:44 pm

    What a disappointing misleading BS article with no advice. Amazon Advertising does NOT allow you to pay for erotic content books on their advertising platform and telling that you need to do research on a book title is absolute BS – a book does not itsell itself just based on a book title only and waiting and keep your fingers crossed. CLICK BAIT article for the search engines. Sorry guys, that was a waste of time to come here!

    • Avatar for Derek Haines
      October 1, 2019 at 9:53 pm

      I think you missed the point. There is no mention of Amazon advertising. You’re right, there’s no hope of getting ads approved. The article is referring to using search keywords on Amazon, which do work.

      • Avatar for Mason Hawk
        September 16, 2021 at 2:03 pm

        I have multiple erotic books on Amazon. Title is everything. The shopper can’t buy if you can’t get them in the front door of the store and the title does just that. My books with clever titles fall short in sales to those with commonly searched title words. I thought your article was spot on. I too have found social media very limited on sales compared to good titles and good blurbs.
        (Now once you get them to give you a look there had better be some substance)

  • Avatar for Aedon
    August 9, 2017 at 1:55 am

    I have tried these ans your are correct, Sites do not like to promote Erotica so I am having trouble getting traction.
    I will look into Whizzbuzz for the advertising. Thank for the help


  • Avatar for Iami N. Cognito
    December 24, 2016 at 6:52 pm

    Hi there. I have to admit the advice is very simplistic but it does really seem workable. Will put it into practice with my next book in January. The challenge is coming up with a title that is not already exhausted. In the meantime you can see my first entitled ” Getting The Neighbor To Work” at Smashwords. I would love for you to read the free sample on the site and give me your feedback. ;-)

  • Avatar for Michael Douglas Bosc
    August 1, 2015 at 10:54 am

    Thanks for the information it is very informative and useful with good valid points. I am looking into the ones you have made, although I have already worked out the pricing. However, its the linking that I have trouble with, what will work and what won’t. Once again thanks for the blog hope you are well my friend




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