If you haven’t added Amazon editorial reviews to your books on Amazon, you are missing out on an excellent opportunity to sell more books.
It’s not easy getting Amazon book reviews from readers and book buyers.
But you can overcome this problem by adding your own book reviews to your Amazon book sales page.
These will never be in danger of deletion, and potential readers will see them well above your book’s customer reviews.
Why add Amazon editorial reviews?
You probably have book reviews from your beta readers or friends.
Perhaps you know readers that can’t add a customer review on Amazon because they don’t qualify for the $50 minimum spend to post reviews.
You can use all these avenues for your book reviews and have them appear prominently on your Amazon sales page.
As long as you have permission from these people, you can add their reviews.
If you are not adding Amazon editorial reviews to all your books, you are really passing up a terrific free book promotion tool.
All you need to do is collect up your reviews, and you are ready to make your book sales pages perform so much better.
Once you add them, your page will look like this.
You can see that the reviews I added appear before any other book details.
A potential book buyer will notice them first because Amazon truncates the main book description with a read more link.
Your customer reviews appear way down on the page, so this is a great way to get reviews in front of readers’ eyes immediately.
How to add your Amazon editorial reviews
It’s not possible to do this through your KDP dashboard. You can only edit your keywords, categories, and basic book description there.
To add your reviews, log in to your Amazon Author Central account, or if you don’t have one, sign up for a new account.
Once you are logged in, click on Books in the top menu.
You will then see images for all your titles. If you don’t see your book, click the Add a Book button at the bottom of the page.
Click on the book you want to edit. If you have more than one version, you can then select one to edit the details.
You will need to add your reviews to each version of your book. But it only takes a few seconds.
When you click on a version of your book, you need to click the Edit Book Details button below your book cover.
At the top of the page, you will see Review. Click the edit button next to it to open the Wysiwyg text editor.
You can use bold or italics to make your reviews stand out a little more.
Often it’s a good idea to bold the name of the book reviewer. This makes it easier for a book buyer to see that it’s a reader’s review.
Once you have added your reviews, click Review. If you are happy, then click Save to add your reviews.
Repeat the process for all your book versions.
You should see your new editorial reviews on your Amazon book page within 24 hours.
For Paperback books, you have two review panels, but only one for Kindle. But you can add all your reviews in one box quite easily.
What you can’t add to your reviews
There are certain elements to avoid using, and Amazon mentions these in the editor, but there are some more.
Reviews should consist of transcribed text from reputable sources. The name of the source should be credited after the quotation. For example, “A fantastic read.” -The New York Times.
Quotes from outside reviews should follow “fair use” copyright guidelines and be limited to 1-2 sentences.
We recommend you limit your Reviews to 3000 characters. Customers may miss out on critical information if your reviews are too long.
Don’t include links in your reviews.
Don’t include any personal information such as email addresses or phone numbers.
You can’t add any advertising or promotional links.
Make sure you don’t use any time-sensitive statements, such as “available now for free on Kindle Unlimited.”
Don’t add any price information.
Add more style to your book reviews
The text editor in Author Central is quite basic.
But there’s an easy way to add more style and elements to both your reviews and your book description.
You can use the Kindleprenuer book description generator.
You can style all the elements and even add icons.
Once you are happy, you can copy the HTML code and paste it into the editor on Author Central.
With the generator, you can also prepare your book descriptions for Barnes & Noble and Kobo.
More you can add to your book page
Apart from reviews, you can add or edit a lot more from Author Central.
You can edit and style your book description, add a from the author text, and also add text for the front and back book flaps.
There is also a section for your back of book blurb.
Lastly, you can edit your About the Author section of your book page.
All of the information you add to your book page will help your book discovery on Amazon because it increases your Amazon metadata.
If you have researched and optimized your seven KDP keywords, use them in your text to increase your book discoverability on Amazon search.
If you haven’t set up your Author Central page on Amazon, you should do it ASAP.
It’s a vital tool you can use to improve the sales potential of your books.
There are so many ways you can use it to attract an Amazon customer’s attention to your book.
But without a doubt, being able to add your Amazon editorial reviews is one of the biggest advantages.
Of course, you should use your Amazon US Author Central page. But don’t forget that you can do the same for Amazon UK, DE, and FR.
All you need to do is log in with your Amazon credentials and then set up your international Author Central pages.
There are more readers out there apart from only US book buyers, so make sure you set up and update all your Author Central pages.
Of all the improvements you can make to your book promotion and marketing, adding your reviews to your Amazon book page is one of the easiest ways to attract more attention.
It only takes a few minutes, and it will add extra social proof to your book to encourage readers to buy your book.