Finding a great book title comes from doing your research
Your sales will depend on your great book title, so don’t rush into this very important decision.
Before deciding on your book title, always take the time to do your research on the words you have in mind and check if they are candidates for a keyword rich and searchable book title.
As a large proportion of book sales occur from readers searching Amazon for a new book to read, your title will be extremely important in attracting these book buyers.
You can check the search feature on Amazon Kindle, iBooks and Smashwords of course, but if you are lucky enough to have an Amazon Associates account, it is even better because you can dig much deeper into how many occurrences there are of your chosen words in both your title and keywords.
If you choose words that have been used too frequently in other book titles, it will make your new book difficult to find, which is not what a great book title should do.
But on the other hand, using words that are not what people would normally search for, such as invented words, give you little chance of being discovered through search by potential book buyers.
Here is a short list of words that I entered into my Amazon Associates account, and the count the search returned in the Kindle E-book Store for each word.
Keywords that work, and don’t work so well in a great book title.
Shadow: 11,720. Probably a very good word to avoid, unless you want your book totally lost in the shadows of a lot of other shadows.
Hunger: 2,076. Surprisingly few, considering the popularity of the Hunger Games.
Chronicles: 18,030. Boy, now this looks like a word to avoid completely.
Daughter: 15,420. Another overused word, and one you should forget about using.
Midnight: 4,599. Not so bad really, especially if used in combination with another good keyword.
Book 2: 211,125. Ok, so you have a book series, but does it need to take up space in the title? These are totally wasted words, as no one would ever search for the words book two or book three. If you use a subtitle, avoid this word and look for more productive words.
Gloth: 4. What’s this word Gloth? It’s a word I invented for my one of my series of books, and one that is not at all useful in search. Okay, live and learn and yes, it was a dumb move on my part.
Dream: 36, 538. Another truly overused word in book titles. Oddly enough, nightmare only returned 2,873, so there’s a hint. Use an antonym!
Okay, one last killer word.
War: 99,896. Well, if you want a word in your title that is very popular, try this one. But expect to wait a very long while for war enthusiasts to find your book amongst nearly 100,000 titles.
Avoid overused words, and search for less competitive, yet searchable words for your great book title.
So, yes there are words that will bury your title in a forest, but what words can be useful?
Look for words that you think people would search for and that are less competitive.
Think about where, when and why when looking for the answer. If you have written a romance novel, where and when is it set? And why is there a conflict?
Here’s an example of a little research for my non-existent romance novel, which was set in Fiji. But Fiji is not a good keyword at all. So I’ll change the location.
Hawaii? 2,500. Now, here’s a great keyword for a romance title. A common searchable word with not much competition. There are many cities and countries that could be used, and they make for excellent search returns.
Stranded: 632. No. A nice word, but clearly it is not one that people would use in search.
Lost: 16,275. Nope. Another forest of other titles.
Missing: 5,508. Perfect. A common word with very little competition.
So, Missing In Hawaii is a solid, searchable and if I may say so, a very decent title for a romance novel.
And better still, when I searched Amazon, the title was unique. Okay, you can steal my title if you wish, because I am certainly not a romance writer.
I may be totally wrong in my conclusion about Missing In Hawaii being a great book title, but at least I did some research. Have you?
Don’t run with the crowd with your book title, as 50 Shades of anything has been done to death. Hunt for words that are underused, yet most importantly, very searchable.
Think about what potential book buyers may be looking for and how your choice of keywords in your title, and sub-title, can attract them to your book.
An hour of keyword research may be the small difference between your next book being a success, or a failure.