When a potential book buyer clicks on your book link, where do they end up?
If they live in Scotland, do you send them to Amazon US? If they live in South Africa, do you send them to Amazon UK?
If you do, you have probably lost a great chance to sell a book because book buyers in the UK cannot buy books from Amazon US, and nor can South African buyers use Amazon UK.
Do you open publish? Yes? Great. But how do book buyers who use Apple iBooks, Barnes & Noble or Kobo buy your book? Certainly not from your Amazon Kindle link.
Using one online bookstore link to promote your book, such as to Amazon Kindle US, will only work for US buyers. But what about the rest of the world?
I know from experience, and my own book sales, that there are keen readers and book buyers all over the world.
So how can you help readers find your books at their preferred online bookstore? Or at least in a geographic area where they can make a purchase.
The solution is to use universal book links (UBLS) to promote your books on all your online bookstores. This will combine all your links to your book stores into one link.
If you are exclusive with Amazon under KDP Select, a service called Book Linker is a perfect solution for you to make sure your potential buyers are sent to the correct Amazon store.
All you need to do is paste in your Amazon book link and this service will create a short link for you. You can even edit the link to include your book title.
It works by using the geolocation of anyone who clicks on your link and will send them to an Amazon store that services the buyer.
Using this universal Amazon link will be extremely useful for UK authors, because of the restrictions on Amazon UK. With this link, UK and US customers, in particular, will be directed to the correct store link.
While it is certainly effective for many countries, it is not perfect.
I live in the French-speaking west of Switzerland and when I click the short link I am sent to the German Amazon store, even though I can purchase from Amazon US, as there is no Amazon store in Switzerland. Plus, I don’t speak German.
But apart from rare issues such as mine, Book Linker is certainly a service that will greatly assist authors who are listed on Amazon.
Books2Read, which is part of Draft2Digital, offers a fantastic universal link. I can say fantastic because I use their links all the time.
With this link, you can add all of your retailers. Yes, ALL! You can even add affiliate links.
If you publish with Draft2Digital the link will be automatically populated with all of Draft2Digital’s retailers.
Login to your Draft2digital account and you can do a scan to check for all your available retailers. For me, it found my ebooks on Google Play. But you will need to add your Amazon link.
The reason Amazon is manual is that you can add your Amazon affiliate account if you have one. It only takes a few seconds, so it is easy.
The result is that you create one link that will give your book buyers a range of retailer choices. If they wish, they can preference a favourite store and always be direct there.
Depending on where you are targeting your book promotion, you could certainly use both universal book link services.
For example, if you are promoting your ebook on social media using your 5 Amazon Free Days, a universal Amazon link would be the very best solution.
However, if you are open published, you would almost certainly use a Books2Read link on your main website to give visitors a full range of buying choices.
As far as publishing advice goes, using universal book links is a simple solution that will take you only minutes to implement. It will improve your book promotion by making it so much easier for readers to buy your books.
I started my working life as a lithographer and spent over 30 years in the printing and publishing business.
Originally from Australia, I moved to Switzerland 20 years ago. My days are spent teaching English, writing and wrestling with technology while enjoying my glorious view of Lake Geneva and the Alps.
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