UK Self-Published Authors Need To Be Aware Of Geoblocking

UK Authors Beware Of Amazon Geoblocking

Many new UK self-published authors I have had reason to be in contact with are often unaware of Amazon geoblocking.

It means their ebooks that are available on are restricted to UK buyers only.

Depending on where you live, Amazon geoblocking can restrict what readers can buy on the Kindle Store.

This is logical for physical products that need to be shipped by online retailers. But for electronic downloads such as ebooks, it is not always logical.

What buyers can buy

In some cases, you can buy ebooks from other Amazon stores. But it is not always the case.

It is impossible to notice this if you are in the UK. But an ebook’s page on will have the ‘buy button’ removed for all non-UK customers.

Buyers will see the following notice for your Kindle ebook.

UK Self Published Authors 1

Instead of this one, which lets buyers, buy ebooks.

UK Self Published Authors 2

Almost all retailers use geo-protection

The cause of the notice is because all Amazon Stores are geo-protected in some form for UK authors. However, there seem to be more strict Amazon geoblocking restrictions on the Amazon UK store than others.

This is why UK self-published authors need to make sure that any Kindle book buy links posted to social media are using the ebook page link.

While it is inconvenient, it is a matter of making sure that you make your ebook available to buy for as many potential readers as possible.

As the US is the biggest market for ebooks, it makes sense to use US links and not UK links.

Additionally, links will allow purchases by a whole host of other countries, other than just the US.


But why is this so?

Amazon geoblocking may have something to do with the history of Amazon UK., a UK online book retailer, became Amazon UK on October 15, 1998.

So perhaps there was an agreement at that time to keep Amazon UK separate, or maybe on something similar to a franchise basis.

Whatever the reasons, Amazon UK today is a very different site from other Amazon ebook Stores.

Even to the point that Author Central UK does not link in at all with Amazon Author Central US.

Reviews from UK readers are kept separated, and book rankings are calculated and displayed in an entirely different form.

These differences are important for UK self-published authors to understand, as negotiating these barriers is the only way to achieve reasonable sales success if you use KDP UK.


Always promote two links

It may seem that ebooks by UK self-published authors are available to the world.

But the truth is that only UK book buyers get a buy button when they visit or stumble across a UK ebook link on social media.

It is very doubtful that buyers outside the UK will go to the trouble of copying the ebook’s ASIN number. Then they need to go to and paste the number to find the ebook.

When the rest of the world finds an link to UK self-published authors and their ebooks, it will be a dead end.

My advice to UK self-published authors is to include two links in any promotional posting.

One for the UK, and one for the US, which literally means the rest of the world.

But if there is a place for only one book buy link, use the US link to, and give your ebook the best chance of selling.


Article Update: There may have been a change in how Amazon cross-links ebook pages between its stores. In my case, I can now see a buy button on Amazon UK. This was not the case for me in the past. So it might pay to check your ebook pages on different Amazon stores. 


Related Reading: Tax And Book Royalty Hurdles For Non-US Self-Publishing Authors

10 thoughts on “UK Self-Published Authors Need To Be Aware Of Geoblocking”

  1. The statement “ links will allow purchases by a whole host of other countries, other than just the US.” is simply not true. As a UK person, if I follow a link to an ebook on, I get exactly the same message as you get trying to buy a book on Amazon UK.

    So I have to go to Amazon UK and look the title up there to be able to make the purchase. I assume this is the situation in every country around the world – you have to buy ebooks from your own domestic Amazon site. This is why people use the universal links. But they don’t always work. To be honest, if people really want to buy the book, having to visit their own country’s Amazon website won’t stop most people.

  2. Why do you think this advice is only applicable to UK authors? This is true for people in a huge number of countries outside the US, including Canada, Australia, all of Western Europe, and so forth.

    For what it’s worth, as a reader, I’d suggest authors use universal links and NEVER just the US-only, link. For all you complain that Americans don’t want to click a simple redirect link to find the book on their own national store, this is what confronts everyone outside the US when they click on an link. Use a universal link and no one will face that “second-class citizen” feeling.

  3. Thanks for the heads up. I’m about to publish and hadn’t considered this at all.

    Now, a few things are frying my noodle about this, so I hope you don’t mind but I have some questions:

    – if I am registered on and upload my Kindle book via that website, will it automatically become available on Amazon .com as well as
    Or do I have to duplicate the upload via a separate account on for this to happen? I reckon it must be automatic or I’d have heard of it before in podcasts etc.
    – And when you talk about getting a link to the Amazon .com page for the book, is it as simple as locating your book on and copying that page URL or is there some better way of achieving that?
    – Also, if I’m a person shopping for books in, say, the USA, why would I even be on in the first place? Wouldn’t I automatically be steered towards instead(barring VPN software that faked user’s location as UK etc)?

    Thank you very much.

    1. Okay David, here we go with your questions.

      If you publish via KDP UK, your books will be available on all Amazon stores.

      No, you don’t need to duplicate your publishing.

      Yes, you will need to locate your book on to get the link. There are universal book links that can help you create links to all stores though. As a start, you can check Draft2Digital for its universal link service.

      If your book link is to Amazon UK, a US buyer will get a notice saying that the book is not available for them to buy. They will not be redirected. This should be avoided, as it is not a great way to sell a book.

      In summary, avoid using an Amazon UK link, unless you are directly targeting UK book buyers. Better to use a universal book link instead and ensure buyers are sent directly to the correct store.

  4. Avatar for Doris-Maria Heilmann
    Doris-Maria Heilmann

    Writers and readers in the UK are not the only ones who suffer under the nationalistic rules of Amazon: same with Canadian, German, French, and customers from practically any other country…
    There are a number of universal links available (one at D2D) that can be used to circumnavigate this issue.
    However, this is not the only problem caused by Amazon’s neglect of the world wide web:
    Only US customers get the full cornucopia of benefits, and writers, readers, and customers in other countries are left out when it comes to purchases, book gifting, gift cards and worst of all: book reviews!

    1. Yes, Doris-Maria, there are a lot of difficulties for non-US authors, as you clearly point out in your blog post. I have written before about the many issues faced by authors around the world.

  5. UK customers get the same message when trying to shop on The real answer is to use a universal link, which auto-directs to the customer’s domestic site (in theory, although I understand it’s not entirely foolproof) such as Booklinker.

Comments are closed.

Scroll to Top