UK Self-Published Authors – Beware Of Geoblocking

4.95/5 (20)

UK Self Published Authors Beware of Geoblocking

UK self-published authors need to duplicate their ebook promotion

Many new UK self-published authors I have had reason to be in contact with are often unaware that their ebooks that are available on are restricted to UK buyers only.

While it is impossible to notice this if you are in the UK, an ebook’s page on will have the ‘buy button’ removed for all non-UK customers, and replaced with the following notice.

UK Self Published Authors 1

Instead of this one, which lets buyers, buy ebooks!

UK Self Published Authors 2

Almost all retailers use geo-protection

The cause of the notice is because Amazon Stores other than the US store are geo-protected.

For UK self-published authors, it is absolutely essential to make sure that any ebook buy links posted to social media are using the ebook page link.

While it is inconvenient, it is a matter of making sure that an ebook is made available to buy to as many potential readers as possible.

As the US is the biggest market for ebooks, it makes sense to use US links and not UK links. Additionally, links will allow purchases by a whole host of other countries, other than just the US.

But why is this so?

It may have something to do with the history of Amazon UK., a UK online book retailer, became Amazon UK on October 15, 1998. So perhaps there was an agreement at that time to keep Amazon UK separate, or maybe on something similar to a franchise basis.

Whatever the reasons, Amazon UK up to today is a very different site from other Amazon ebook Stores.

Even to the point that Author Central UK does not link in at all with Amazon Author Central US.

Reviews from UK readers are kept separated, and book rankings are calculated and displayed in an entirely different form.

These differences are important for UK self-published authors to understand, as negotiating these barriers is the only way to achieve reasonable sales success.

While it may seem that ebooks by UK self-published authors are available to the world, the truth is that only UK book buyers get a buy button when they visit or stumble across a UK ebook link on social media.

For people outside the UK, it is very doubtful that they will go to the trouble of copying the ebook’s ASIN number and then go to, then paste the number, and then find the ebook.

When the rest of the world finds an link to UK self-published authors and their ebooks, it will be a dead end.

My advice to UK self-published authors is to always include two links in any promotional posting.

One for the UK, and one for the US, which literally means the rest of the world.

But if there is a place for only one book buy link, use the US link to, and give your ebook the best chance of selling.


Related reading: Amazon Author Central UK Needs To Be Included


How helpful was this article for you?

1 2 3 4 5

Derek Haines

Derek Haines is an Australian author, living in Switzerland.

7 thoughts on “UK Self-Published Authors – Beware Of Geoblocking

  • UK customers get the same message when trying to shop on The real answer is to use a universal link, which auto-directs to the customer’s domestic site (in theory, although I understand it’s not entirely foolproof) such as

  • Writers and readers in the UK are not the only ones who suffer under the nationalistic rules of Amazon: same with Canadian, German, French, and customers from practically any other country…
    There are a number of universal links available (one at D2D) that can be used to circumnavigate this issue.
    However, this is not the only problem caused by Amazon’s neglect of the world wide web:
    Only US customers get the full cornucopia of benefits, and writers, readers, and customers in other countries are left out when it comes to purchases, book gifting, gift cards and worst of all: book reviews!
    I just wrote a blog article, listing a number of these challenges for Amazon users in countries outside the US: Amazon vs the Rest of the World

  • Thanks for the heads up. I’m about to publish and hadn’t considered this at all.

    Now, a few things are frying my noodle about this, so I hope you don’t mind but I have some questions:

    – if I am registered on and upload my Kindle book via that website, will it automatically become available on Amazon .com as well as
    Or do I have to duplicate the upload via a separate account on for this to happen? I reckon it must be automatic or I’d have heard of it before in podcasts etc.
    – And when you talk about getting a link to the Amazon .com page for the book, is it as simple as locating your book on and copying that page URL or is there some better way of achieving that?
    – Also, if I’m a person shopping for books in, say, the USA, why would I even be on in the first place? Wouldn’t I automatically be steered towards instead(barring VPN software that faked user’s location as UK etc)?

    Thank you very much.

    • Okay David, here we go with your questions.

      If you publish via KDP UK, your books will be available on all Amazon stores.

      No, you don’t need to duplicate your publishing.

      Yes, you will need to locate your book on to get the link. There are universal book links that can help you create links to all stores though. As a start, you can check Draft2Digital for its universal link service.

      If your book link is to Amazon UK, a US buyer will get a notice saying that the book is not available for them to buy. They will not be redirected. This should be avoided, as it is not a great way to sell a book.

      In summary, avoid using an Amazon UK link, unless you are directly targeting UK book buyers. Better to use a universal book link instead and ensure buyers are sent directly to the correct store.

  • Why do you think this advice is only applicable to UK authors? This is true for people in a huge number of countries outside the US, including Canada, Australia, all of Western Europe, and so forth.

    For what it’s worth, as a reader, I’d suggest authors use universal links and NEVER just the US-only, link. For all you complain that Americans don’t want to click a simple redirect link to find the book on their own national store, this is what confronts everyone outside the US when they click on an link. Use a universal link and no one will face that “second-class citizen” feeling.


Add Your Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.