Amazon Author Central UK Causes Problems For Amazon Authors

Author Central Is Not Central

Amazon Author Central is a fantastic promotional tool for self-published authors.

But why does Amazon Author Central UK persist with a separate page for Kindle Direct Publishing (KDP) self-publishers?

An Amazon author page should be just that. A page, and only one.

Why are UK authors penalized by having their Amazon Author Central UK pages so totally disconnected from the rest of the Amazon world?

Author Central is not central

Why do authors have to duplicate everything, including their author profile and bio and editorial reviews, from their Amazon Author Central account UK pages to the Amazon Central US site?

In reverse, why do authors outside the UK have to set up a separate UK page to reach UK potential readers?

There is nothing quick, easy, or central about it.

Does the UK have an Amazon problem? Or does Amazon have a UK problem?


An Amazon UK history lesson

Perhaps a little history is needed to answer all these questions.

Most importantly, is that Amazon did not set up business in the UK from scratch.

It did it by acquiring BookPages Ltd in 1998.

These two press headlines from the time tell this part of the story.




Okay, so these news headlines are nearly twenty years old when traditional publishing was king.

But they do begin to tell the story of why Amazon UK is so separated from the rest of the Amazon world. And why Author Central UK is (still) on the outer.

Without being privy to the fine print of the takeover of Bookpages, history tells me that there must have been an agreement to keep the UK Amazon market separate and protected.

From who, and for who, I have no idea. But the separation has been clear now for many years.


Amazon Author Central UK

Many new UK self-publishing authors don’t realize that when they post their Amazon book pages buy links from their Amazon UK page, no one outside of the UK can buy their book.

While I can buy ebooks from Amazon US, Germany, France, and many other countries, Amazon UK is a ‘no-go‘ sales zone for anyone outside the UK.

Amazon Author Central UK Problems


Worse still is that Amazon UK DOES NOT share book reviews from the Amazon UK store onto the Amazon US store.

Why are book and customer reviews from Amazon UK readers only posted on Amazon UK, and not on the whole world of Amazon? So much for being an international author.

If a reader posts a review on,, or, they appear on the page, along with all other countries, including the UK. However, reviews posted on stay there, and only there. Why?

It is not only a problem for UK authors. Non – UK authors have a problem too.

Why are UK reader reviews only accessible to a non-UK author if they go to the trouble of setting up a separate UK author page? It’s a fragmented nightmare for a book publisher.


Why are book rankings separated?

On the book tab of my US (the whole of the world, in fact) Amazon Central account page, I can get my book and author rankings, but they are minus any UK data.

Then, if I go to my UK (only UK) Amazon Central account page, I can get my book sales rank, but there is no author ranking. So much for being central.

On some occasions, titles on a US author page don’t appear on the UK page. So you have to claim your books again to get them listed.

While Amazon UK operates on a separatist model, it can only hurt UK self-publishing ebook authors. For those authors outside the UK, it is simply a real pain in the neck.

Either way, though, it proves that Amazon Central is definitely not central at all.

Isn’t it about time that Amazon UK joined the rest of the Amazon world? Or for Amazon as a company to make this happen?

Authors have one KDP account, so why not have one global Amazon Author Central page with one author page URL?


And then there are even more un-central Author Central locations

If the confusion between Amazon Central US and UK is not bad enough for many authors, did you know that you can have even more decentralized pages on Amazon DE in Germany, Amazon FR in France, and Amazon JP in Japan?

Oddly enough, however, although Australia has an Amazon Kindle store, it does not have an Author Central page of its own as yet.

So Australian authors miss out completely because they can’t create an author bio page for their Australian readers.

The best advice I can give authors at present is to set up multiple Amazon Author Central pages for the US and UK.

If you are keen, you can set up a German author website site as well.

Why Germany?

Germany is one of the biggest ebook markets after the US and UK. There are a lot of Germans who read in English. So it might just be worth the effort.

Kindle Direct Publishing is a wonderful self-publishing platform.

But wouldn’t it all be so much easier if Amazon Author Central was, well, you know, Central?

Derek Haines

A Cambridge CELTA English teacher and author with a passion for writing and all forms of publishing. My days are spent writing and blogging, as well as testing and taming new technology.

Avatar for Derek Haines

32 thoughts on “Amazon Author Central UK Causes Problems For Amazon Authors

  • Avatar for Carly Tinkler
    July 8, 2020 at 10:21 am

    If it’s not possible to transfer reviews between Amazon’s .uk and .com sites, you could try this great suggestion I just found for getting people looking at the .com page to go to the .uk page (or wherever the reviews are). I’ve adapted it as follows (shameless self-promotion :)). On the .com page I explain I’m a UK-based author, then say, “Carly’s debut novel BLACK DOG SUNDAY was published as a special ‘lock-down e-book’ edition in May 2020. Since then it has received several 5-star reviews.

  • Avatar for Carly Tinkler
    July 8, 2020 at 10:08 am

    This is really helpful stuff! So, is it currently possible to ‘transfer’ UK reviews to the .com pages, or not? and if so, how? Thanks!

  • Avatar for Patsy Trench
    August 26, 2019 at 2:44 pm

    Thanks again for information about something I didn’t know. It is a complete puzzle why the various Amazon outlets don’t talk to one another more. As you say it’s in their interests as well as ours.

  • Avatar for Rita Ames
    June 1, 2019 at 8:06 pm

    I find it so frustrating that as a UK author readers in the US can only see my books if they search my name. Amazon don’t seem to publish all books on all platforms equally resulting in almost no sales exposure in the US. Not a lot to ask considering we spend hours of hard work providing them with free product to make a profit with. Constant requests to put a Book 1 as free to get series sales are also repeatedly ignored. Very demoralising for an author.

  • Avatar for Kay Lawrence
    March 1, 2019 at 5:29 pm

    I’ve read with great interest the postings about reviews. My first book was purchased in France and sent to England as a gift. The child who received it wrote a review (in English) which then had to be e-mailed to her friend in France who then posted it on The review does not appear on either or Doesn’t make sense to me!

  • Avatar for zhahmed
    January 5, 2019 at 5:14 pm

    thanks for the information. I have a slightly different question about setting up dedicated author central pages for uk, jp etc. I have one US author central page. What are the pros and cons of setting up multiple dedicated author central pages for uk, germany, japan etc.? any ideas on this?


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