Enrolling in Kindle KDP Select and granting Amazon KDPS ebook exclusivity is always a difficult decision.
There has been a lot of debate recently about Amazon’s new feature, Kindle Unlimited, which is offered to authors who chose to enrol in KDP Select.
As a long time self-publisher, I have to say from the outset that it is not a good idea at all. However, for some authors, it might be.
Let me start by going all the way back to the very beginning of KDP Select. When it was first introduced, I was into it immediately. Why? Because it gave an author a chance to be discovered.
Back then, when you offered your ebook for free during the five days each three months, these giveaways counted towards sales, and in doing so increased a book’s sales ranking and exposure.
That was enough for me in those early days to give my exclusivity to Amazon, and I made a lot of sales from the increase in my ebooks’ rankings.
KDP Select benefits decline
In hindsight, though it was a monumental mistake.
Not long after the introduction of this great promotional tool, Amazon reduced an ebook’s sales ranking ratio from a give away to 50%, and then shortly after to 10%.
This meant having to give away ten times as many e-books to achieve the corresponding increase in sales ranking.
Then finally, a giveaway became worth 0% as this feature was killed off.
In the meantime, though, the ebooks I had removed from Smashwords, and in doing that, from Apple, B&N and many other online retailers, had lost all their rankings and it took two years for them to recover after I got out of KDP Select and re-published back on Smashwords.
Policing Amazon KDP Select
The other irritating downside of Kindle KDP Select was that even though I had removed my ebooks from publication via Smashwords, Amazon suddenly became the police, as it continually sent me warning (bordering on threatening) emails saying it had found my ebook being offered on some obscure small retailer and if I didn’t have it removed my ebooks on KDP Select would be removed.
For those new to self-publishing, you have to know that Amazon really does want you to commit exclusively to them. Why?
Because KDP Select is a pool that Amazon fights with.
It’s interesting to note that in Amazon’s publicity about KDP Unlimited that it says over 1,000,000 ebooks are available.
This number is approximately the number of ebooks enrolled in KDP Select and it was the same sales pitch, and almost the same number, it used when it introduced Prime Lending some years ago.
Both of these services work on a pool of money that is at Amazon’s discretion each month and then paid by some hidden formula, which while being mysterious, is always without mystery, well below the royalty you would normally receive at your ebook’s listed price.
While I was a member of KDP Select, Prime borrowed books earned about half of a normal sale. Sometimes even less. My judgement was that it was in Amazon’s favour, and certainly not mine.
No major publisher that I know of has joined either Prime Lending or Kindle Unlimited, but Amazon needs a pool of ebooks to fight off any competitors. I say it’s another example of authors being used to fight Amazon’s marketing wars.
Apart from being a marketing fighting fund of e-books, KDP Select is also used as a tool to penalise authors who publish on KDP but refuse to join Select. The penalty is that your royalties are cut in half in some Kindle Stores around the world.
Should you open publish?
My experience says that it is far better to open publish as widely as possible, and not give your rights away to one publisher.
Except under one circumstance.
If you self-publish on Amazon KDP only, you’d be silly not to be enrolled in Select, as your royalties will double in some Kindle Stores, and what have you got to lose with KDP Select ebook lending and subscription services?
Well, only about half your normal royalty per ebook when it’s lent, borrowed and read by anyone paying $9.99 per month, but only if they read more than 10% of your book.
Well, that’s the current rule of thumb, but as I have experienced in the past, Amazon’s rules can change overnight. And do.
I have to say though that I am an admirer of Amazon and KDP and the wonderful opportunities it has given to self-published authors.
However, exclusivity is something you hand over for a fat advance check, and not for your royalties to be cut in half.
For another view about Kindle KDP Select, you may like to read this article by Mark Coker on the Huffington Post.
There is no right or wrong answer, other than that you need to be aware of what book marketing goals you have. Authors have succeeded by taking both routes, but only by understanding how to best leverage each choice.
If you are sure that your book is a great product, then its success will depend on how effectively you promote and market your book.
You should use a broad mix of effective book promotion services and work on using your blog as the central hub for expanding the reach of your author platform.