Choosing Between Draft2Digital, Smashwords Or Amazon KDP Select

smashwords vs draft2digital and KDP

All self-publishing authors, publishers, and small press publishers face this decision. How do you choose between Smashwords vs Draft2Digital and Amazon KDP Select?

Which ebook sales platform do you choose and why? There are no easy answers because all of them offer advantages and disadvantages.

The simple solution would be for Amazon to drop its demand for exclusivity when you enroll in KDP Select.

It seems that this will not happen any time soon. But the perks of KDP Select are not as attractive as they were a few years ago.

KDP Select

KDP Select gives self-publishers and small press the opportunity to make their ebooks available to Kindle Unlimited readers.

It also allows you to give away your ebooks for free for a limited time.

This might be a plus or a minus for some authors.

But exclusivity stands in the way of being able to sell your ebooks on other retail ebook stores.

So what are the pros and cons of the three publishing platforms?


Draft2Digital vs Smashwords open publishing



Both Draft2Digital and Smashwords are ebook aggregators. Both offer authors access to a wide range of ebook retailers, libraries, and ebook subscription services.

These include Apple, Barnes & Noble, Kobo, plus many more.

It means that you can try to find more potential readers and book buyers. Smashwords are perhaps marginally ahead in this regard.

There are no international barriers or scaled royalties. Unlike Amazon KDP, both Draft2Digital and Smashwords pay a set royalty rate for sales to customers in all countries and all points of sale.

You are free to choose your pricing – even free if you want to. You can also offer discounting for your book on individual retailers you select or by geographical zone.

Both aggregators are very open and clear about their royalty rates on your book’s list price.

Both pay monthly by Paypal, which is very easy to set up and is a convenient way to get paid. This is practical for authors outside the US.

There is also no minimum payment threshold.

Where Draft2Digital really shines is how easy it is to publish a beautifully formatted ebook with tailored end matter.

Smashwords has a little way to go yet to catch up in this regard.

But for those authors who are used to the Smashwords’ style guide recommendations by Mark Coker, and the metagrinder and autovetter process, there is no pressing reason to change.

If you compare Smashwords vs Draft2Digital, which one is better?

It’s a tie. Both companies have excellent customer service.

If you have a problem and need assistance, both reply promptly and are always extremely helpful in solving the problem as quickly as possible.



Book marketing is not easy when you have 5, 8, 12, or more ebook retailers selling your ebooks.

Promoting book links to each retailer is definitely not workable, so you have to choose where you place your marketing efforts.

For most authors, promoting the ebook version on Kindle is the easiest choice, which somewhat defeats the whole purpose of open publishing.

However, Draft2Digital offers a service called Universal Book Links, which is working to solve the problem. It can help a little in promoting ebooks on a lot of retailers with one simple link.

There is no bucking the truth. Amazon dominates the ebook market, and by some measures, generates nearly 70% of ebook sales.

This is a tough statistic to fight against. While open publishing might offer new channels, it will be at best 30% of the ebook market.

Sales ranking and traction is difficult to achieve when your sales are spread across many small ebook retailers.

It’s a fact that Kindle owners read a lot of ebooks, and then there’s the rest.

While ebook readers use many other devices, the ease of buying and downloading an ebook on a Kindle from Amazon is too easy for some readers to bother with other retailers.

Only Apple can compete to any degree with its iBooks. But this, of course, is restricted to Mac, iPhone, and iPad users.


Amazon KDP Select Exclusivity



Amazon is by far the biggest seller of ebooks, so you will definitely want to have your ebooks available on Amazon Kindle.

However, when you enroll your book in KDP Select, you are granting total exclusivity to Amazon.

The benefit is that it will hopefully increase an ebook’s sales potential by gaining access to millions of Kindle Unlimited readers.

Having your ebooks available on Amazon exclusively makes ebook marketing very easy.

You only need to use one link to your Amazon book page for all your online ebook promotion. You don’t need to worry about promoting your ebook anywhere else.

It is much easier to gain a reasonable sales rank on Amazon, either from reviews, free ebooks, or sales, than on other retailers. This is because your ebook sales are not diluted across a larger number of retailers.

Amazon demands exclusivity for ebooks, but it does not do so for paperback and hardcover versions. This means that cross-over sales are possible.

The enrollment period is quite short, at only 90 days.

If you change your mind and want to open publish, you can do so after your enrollment period.



Exclusivity for ebooks is, of course, the big downside for many authors.

There can also be a difficulty in changing from open publishing to Amazon exclusivity.

It can take a very long time to remove your ebooks from sale on other retailers completely. Amazon strictly enforces this rule.

In reverse, when changing from Amazon exclusivity to open publishing, it can take an awfully long time to gain any sales traction on all the new book retailers.

There is a much lower royalty return from Kindle Unlimited reads. Often as much as 50% lower than what you would earn from an ebook sale.

It also becomes difficult to calculate because Kindle Unlimited readers may only read part of an ebook.

You will sometimes see page reads for only one or two pages, which means making the calculation between an ebook sale and page read earnings almost impossible.

Having all your eggs are in one basket. This is normally bad business 101.

But then again, the reality is that Amazon is so dominant in today’s ebook market, you have to be there.

But the danger is always present of something going amiss, and then all your eggs are broken.

If you have a problem with any service or feature on Amazon KDP, be prepared for a long, frustrating wait. KDP help and customer service are not very good at all.



There is no right or wrong answer or best alternative. It’s a choice for each self-publishing author or small press to make depending on their situation.

For new authors, I would always recommend using Amazon first and granting exclusivity.

It offers by far the best possibility of gaining some market traction for a new book and author.

For those with more than a couple of titles, a mix and match approach is always possible by moving titles in and out of exclusivity.

In the end, it’s about choosing what you believe is best for you and your ebook sales.

It is important to note that Amazon exclusivity only applies to ebooks.

If you self-publish print versions of your book using Blurb for trade books or KDP print on demand, there are no restrictions at all.

Derek Haines

A Cambridge CELTA English teacher and author with a passion for writing and all forms of publishing. My days are spent writing and blogging, as well as testing and taming new technology.

Avatar for Derek Haines

20 thoughts on “Choosing Between Draft2Digital, Smashwords Or Amazon KDP Select

  • Avatar for Jay
    September 13, 2021 at 12:21 pm

    Any thoughts on Substack?

    • Avatar for Derek Haines
      September 13, 2021 at 12:45 pm

      Substack is on my list to investigate. While it’s primarily an email newsletter service that makes money from subscriptions, there is possibly some potential for authors.

      • Avatar for Jay
        September 14, 2021 at 3:54 pm

        I just read an article that Salman Rushdie was planning to use it for a novella. I imagine if you were already a famous writer, it would be better.


        • Avatar for Derek Haines
          September 14, 2021 at 4:19 pm

          That always helps on any platform, Jay. My impression is that Substack can only work if you are well-known. I doubt that it is an alternative to ebook self-publishing for most authors.

  • Avatar for Jay
    September 13, 2021 at 11:46 am

    Very useful when someone with knowledge actually recommends a course of action instead of just providing options.

    I’m a new author and have a book currently under consideration by literary agents but realize the difficulty of getting representation and getting published in the end.

    My long term plan has always been to get published, then start my own publishing company later to publish not only my books but others.

    I’m thinking maybe I should start publishing on my own with my first book instead. It seems self publishing has come along way. If I fail to get any agent, I plan to do as you suggest:

    Do KDP first,, get some traction.

    I do have one question. Does Amazon’s exclusivity only applies to titles , not authors? So let’s say I publish under “Stardust Imprints.'” Can I have a website of same name, and publish other ebooks there? Or does KDP expect exclusivity over any and all ebooks or books I currently have written or may later under my name or under my company’ s name? Thanks. Best.

    • Avatar for Derek Haines
      September 13, 2021 at 12:14 pm

      Yes, KDP Select exclusivity only applies to individual ebook titles and not to the publisher in general.

      So you are free to sell your ebooks that are not enrolled in KDP Select in any way you wish.

  • Avatar for Robert Matthews
    February 21, 2021 at 5:45 pm

    I have read that Draft2digital has excellent customer service. I have attempted to publish one of my books and I have been waiting 3 days for a response to several questions and I have not had any response. They do not have a chat service. They accept phone calls only on the weekdays, not weekends.

  • Avatar for Max T. Furr
    January 3, 2021 at 7:00 pm

    While I can see that these aggregators distribute in many listed languages, I’m still not clear that Smashwords, for example, will convert a manuscript in English to one or two other languages (for a price, of course). Do they?

    • Avatar for Derek Haines
      January 3, 2021 at 7:04 pm

      No, Max. Aggregators like Smashwords or Draft2Digital don’t offer translation services. You will need to arrange for translation before you upload and publish your book.


Add Your Comment

Your email address will not be published. Required fields are marked *

To prevent spam, all comments are moderated and will be published upon approval. Submit your comment only once, please.

This site uses Akismet to reduce spam. Learn how your comment data is processed.