If you are self-published, you have certainly made your paperbacks and ebooks available on Amazon. But are you in Kindle Select?
For your ebooks, you have probably also enrolled in KDP Select. It has many benefits, but all at the cost of exclusivity.
But what happens when you decide to exit KDP Select and publish your ebooks with an aggregator such as Draft2Digital or Smashwords to gain access to Apple iBooks, Barnes & Noble, Kobo and others?
It makes sense to want to make your ebooks available to as many readers as possible. From the viewpoint of being an independent author, exclusivity goes against the grain of what being independent means.
Should I Stay In Kindle Select Or Open Publish?
facts are facts. As the graphic below from Author Earnings clearly shows, Amazon is very hard to resist for authors and publishers.
If you have ebooks in Amazon KDP Select and are wondering if it is advantageous to exit, let me save you some time by giving you my experience of having been in and out of KDP Select many, many times.
I suppose the first question you might ask is why I have exited so many times. Good question.
No doubt enrolling an ebook in KDP Select increases ebook sales.
There is also no doubt that Amazon sells more ebooks than any other retailer.
Kindle is the most popular e-reader.
I have sold more ebooks via KDP Select than via any other means.
There is no doubt that Amazon KDP has the biggest market share.
But here’s the catch with KDP Select
My ebook sales have always increased during the first six months of KDP Select enrolment. But then sales to customers fade away to a trickle.
If this had happened only once, I would have explained it away as being a problem with a book.
But I have seen this happen over and over, as I have moved eighteen titles in and out of KDP Select.
It’s clear that Amazon wants ebooks in KDP Select. It uses cheap, free, and subscription ebooks as an ‘entry hook’ to get people to buy other products on Amazon.
Amazon is different from all other ebook retailers
Compared to other book retailers, Amazon is not in the business of selling ebooks. It is in the business of selling televisions, lawnmowers, pet food, laptops, and any other profitable product, but Amazon uses ebooks to bring (lure) customers to its store.
However, Amazon needs to reward writers for handing over exclusivity.
So, the deal seems to be that Amazon hands out the reward of increased sales, but only for so long.
My experience tells me that Amazon’s marketing algorithms stop working in your favor after five or six months.
I have left a few ebooks in KDP Select for well over a year and a half to see if sales picked up after the first two terms, but they never eventuated.
So this is why I exit KDP Select after two enrollment terms, and then open publish for three or four months.
Then, when I re-enroll in KDP Select, I usually get Amazon’s marketing algorithms working for me again.
And what happens to my ebook sales during the time I am out of KDP Select?
Kindle sales continue, but at a much slower rate. And, of course, there is no Kindle Unlimited income. Sales on other retailers cover this loss to some extent, however.
In general terms, my Kindle ebook sales drop by about 40-50% from what I usually expect from being enrolled in KDP Select.
Over the years now, I have developed a routine of staying in KDP Select for six months, moving out for a while, then moving back in again.
Each time I re-enroll in KDP Select, my Kindle ebook sales again increase dramatically.
Plus, of course, I return to getting Kindle Unlimited page read income and can offer a book for free from time to time. Rinse and repeat.
Is KDP Select exclusivity worth it?
If you have ebooks in KDP Select and you are getting reasonable sales, stay there.
If you have a lot of titles on Amazon you might consider using KDP Wizard. It is a free tool to manage and update all of your data and keywords across multiple KDP titles.
But if you are thinking about open publishing, be prepared for a loss of ebook sales from Amazon, which may or may not be offset by sales from other retailers.
However, if you are in KDP Select and have been enrolled for a long time, and have seen your ebook sales fall off and never recovered, perhaps it’s time to take a break from KDP Select.
You might try to move to open publishing for a while and then try KDP Select again in a few months.
When you publish both an ebook and paperback on Amazon, make sure both versions are merged on one sales page before you start promoting your book.
It is common for Amazon to create two different sales pages when you first publish. Always check to make sure all your book versions appear on one page only.