Enrolling in Amazon KDP Select means you must grant exclusive selling rights to Amazon.
Although only one word is different, the Select (S) suffix makes an enormous difference to how you can publish, market and sell your Kindle book.
When you publish a Kindle ebook, and now print on demand paperback as well with Kindle Direct Publishing (KDP), there are no restrictions on where or how you can make your ebook or printed books available for sale.
This is often now called open publishing. This is the model most traditional publishing houses use. You are free to market, promote and sell your ebooks and books anywhere you like.
You can use any promotional tools you like such as free ebooks, giveaways or contest prizes for any version of your book.
It means that you can open publish with Amazon KDP and also independently publish with Draft2Digital, Smashwords or any other self-publishing service and have your ebooks on sale through other online retailers.
With Amazon KDP there are no restrictions. You are free to make your ebook available for sale on all Amazon Kindle stores, of course, as well as any other ebook retailer such as Apple, Kobo, Barnes & Noble plus many more.
There are no restrictions on price other than KDP’s minimum ebook price of $0.99. But if you want to, you can offer your ebook for free, in part or in full, on any retailer or your own website or blog.
With Amazon KDP Select, however, there are restrictions and many considerations to take into account before you click one little tick box and enrol for 90 days when you publish your ebook from your KDP Bookshelf.
Before you do, you should consider the following pros and cons and decide which selection is best for you and for your ebook sales.
Amazon KDP Select Pros and Cons
Major Pros of KDPS
A small potential increase in royalties because your book will be eligible for 70% royalty earnings on sales made to customers in Brazil, Japan, India, and Mexico.
Once you upload and publish your ebook and select KDP Select, your book will be automatically available to Amazon Kindle readers who are subscribed to Kindle Unlimited (KU) in the US, UK, Germany and France.
With your ebooks in KU, you will earn royalties under the Kindle Edition Normalized Pages (KENP) Read program. However, the royalty rate is almost always lower than what you would receive for a regular Kindle ebook sale.
Your book will be available in the Kindle Owners’ Lending Library (KOLL) program.
You can participate in Kindle Countdown Deals.
You can offer your ebook for free on Amazon stores for 5 days in each 90 day enrollment period.
You don’t have to be concerned with maintaining different versions of your manuscript for different publishing platforms as your ebook is exclusively available for sale on Amazon.
The enrollment period is for only 90 days, so you can opt out very easily if you change your mind.
Major Cons of KDPS
You cannot publish, or offer your ebook title for sale with any other retailer or publishing service provider. Amazon demands 100% exclusivity to your ebook title.
You cannot offer more than 10% of your book’s content anywhere, including on your own website or blog.
You cannot offer your book for free in any form or on any platform whatsoever, other than on Amazon stores during your 5 free ebook days that are part of your 90 days Amazon KDP Select enrollment.
Readers and book buyers who use retailers other than Amazon will not be able to purchase your ebook.
You will be at the whim of any changes Amazon may make to the program or rules during your enrollment period.
If you are already open published, you will have to completely remove your ebooks from sale from all other ebook retailers.
This can be a long and tedious process if retailers are slow to act on an aggregator’s request to remove your ebooks from sale.
Your earnings from Kindle Unlimited will be from a monthly pot determined by Amazon, so you will have no control at all over the pricing and royalty return for your ebook on Kindle Unlimited (KU).
Scammers are still rife on KU. As soon as Amazon closes one door, the scammers find another way to profit, and at the same time cast a shadow over reputable authors.
On some occasions, Amazon’s efforts to stop scammers have resulted in legitimate Amazon KDP Select authors being accidentally penalised, or worse, having their titles removed or their KDP account suspended.
This was well reported when authors had their books removed from sale for putting their table of contents at the end of the book instead of at the front.
All your eggs are in one basket, and you are locked in for 3 months.
If you enrol in KDP Select, your enrollment will automatically renew for a further 90 days, unless you are alert enough to uncheck the auto-renew tick box well before the next renewal date.
For some authors, Amazon KDP Select is a good choice, especially for a new title. It also makes book marketing easier, because you only have one sales channel that you need to promote.
Amazon has the largest ebook market share by a long distance due in part to the popularity of the Kindle device. So if you want a simple way of self-publishing and selling your title, KDP Select is a quick, easy and effective way to do so. Many Kindle authors choose this option.
However, if you want your ebook to be available to potential readers on other retailers, and in countries where Amazon Kindle does not have a store, you may want to consider open publishing with Smashwords or Draft2Digital.
Another advantage is that you can experiment. Perhaps you would like to try a different cover design on other retailers.
Also, if you want to be in full control of your ebook promotion, promotional tools and selling prices, and avoid a reduced royalty rate from KU subscription readers, KDP Select is definitely not for you.
You should really consider the benefits of going wider with open publishing.
In the end, every self-publishing author and small press must make the decision to use KDP Select based on whether it will deliver a sales and earnings benefit.
For others, such as dedicated indie authors, publishing independence is the key issue, so granting exclusivity is a step too far.
If you are new to self-publishing, read the terms and conditions of KDP Select carefully and do your research before deciding if it serves your publishing needs appropriately.
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