I’m writing blog posts and publishing every few days. But no one reads my blog!
It’s a problem for many bloggers, and especially authors trying to promote their books with an author blog.
Getting people to read your blog is not easy. But if you run a blog, there are some simple fixes that can help you.
These crucial elements can make the difference between just a blog, and a very successful blog for all writers.
Work smart, not hard
It’s not necessarily about how much effort you put into writing long articles.
It’s about how much smart work you apply to your writing.
With a little thought and a few simple fixes, you can attract more readers, comments, and shares.
When you read articles by well-known bloggers like Neil Patel or Darren Rowse, you might notice a similarity.
That’s because they, and other successful bloggers, apply basic blogging practices.
The ten tips listed below are the essentials that these bloggers use to craft popular posts. So why not try their good ideas?
I’ve learned the hard way, that the difference between a post and a great post is about writing smart.
It doesn’t matter what platform you use for your blog or author website.
There are always ways you can improve and increase your readership. For authors, it can in turn help your book marketing and sales.
10 Ways to fix your blog
The following ten-point list will help guide you towards making some relatively simple adjustments to your article writing.
All of them will make your blog work much better for you and help you attract more loyal readers.
For any writer who writes blogs regularly, they are easy to apply to your new and existing articles.
Most of the tips relate to creating a better user experience for your readers.
In other words, they are ways to make your website or blog more enjoyable to read.
1. Research Your Blog Post Titles
The few words you choose for your blog post title are the most important words in your great article.
They are the first words people see in Google Search and on social media. You need to choose words that instantly attract attention.
Your title also needs to give readers a very clear idea of what your article is about and why they should read it.
Before deciding on a title for a blog post, check how well the words perform on Google Search.
Another great way to check is to use the CoSchedule Headline Analyzer. You need to register, but it is free.
Here is the result of my headline for this article.
I’m usually happy with a score above 70, but you can experiment and try for yourself.
Try to include at least one emotional and one power word because they attract attention.
Check some of your existing blog post titles to see how they rate.
Most importantly, a good title for a search engine is between 50 and 55 characters long and contains less than 11 words.
You can take an extra step and do some SEO keyword research for your articles.
2. Use very short paragraphs
A blog article is not a book.
Reading blog articles on laptops, phones, and tablets is a very different reading form.
It has to be very easy on the eye, so use a lot of white space. It means that big chunky paragraphs are out.
As a rule of thumb, use no more than 2 short sentences together. Break up very long sentences into smaller bite-size sentences.
Ideally, the text should be dark grey and not black, on a white or very pale background.
Your choice of font is also important. A san serif font such as Arial works much better than a serif font like New Times Roman.
The last element is the font size. Don’t make readers squint.
Experiment with the font size for your body text especially so it is very easy to read.
3. Use more images
While one image is okay, more images are much better.
You need at least one featured image that will appear when your post is shared.
But for a reader, more images not only help inform or entertain, but they also help break up your text and make it more comfortable to read.
Try to add at least two more images if you have a word count of around 1,000 words.
But don’t go stealing images. The image above is from Canva, a free online image maker.
You can also use free stock photos and images or better still, take your own photos.
4. Talk to your readers
Do you use the first or second person in your articles?
Cut down on I and me, and concentrate on using you and your. That’s your reader. Write to them.
You will notice the difference immediately, won’t you?
Your writing process needs to be directed towards your reader. Inform them, and help them solve their problems or answer questions they may have.
I want you to succeed at blogging, and selling more books.
So I’m writing this article especially for you. Why? Because you are very important to me.
5. Help your readers
It’s not what you write about, it’s how you write about it.
Do your articles entertain, inform, or more importantly, answer questions readers have?
If you write about you, can your experience help your readers?
The best blogs write articles that help readers.
Great blogs are very focused on one particular theme or topic.
They become a reliable resource for readers, who then return, return and return, and comment and ask questions.
It is the process that builds your blog authority.
A quick and easy way to get ideas for a blog post is to take a look at questions being asked on Quora.
You can also get new ideas by looking for questions people ask on social media, or in comments on other blogs.
Select your blog theme or topic and then narrow down to questions that attract a lot of attention and answers.
It doesn’t matter if your topic is Architecture or Zoology, there are always questions that need answers, and you can help someone.
Always remember that your blog is not about you, it is about your readers.
6. Stay focussed
A good blog remains very much on the topic.
Too often a blog becomes a daily diary, a writing scoreboard, and is overloaded with book promotion and book reviews.
There is very little content to interest blog readers.
Pick your topic and stick with it. Become a reliable expert and you will gain loyal blog readers.
For an author, it doesn’t necessarily have to be a topic related to writing and books.
But perhaps a topic that is related to your book themes and subjects.
It could be your historical knowledge, your region, something culinary or even rose cultivation.
Become an expert that readers can trust.
7. It’s old news
Blog articles that can be read over and over again by new readers are called evergreen content.
It means that your article will remain relevant for years to come.
Don’t go to all the effort of writing a long blog post that will be dated by next week.
Write long, informative articles that will stay alive and readable for a very long time.
They will keep attracting readers from Google Search and social media sharing.
Don’t forget to check and update your articles from time to time to make sure they are of continuing interest to your readers.
8. Add headings
Headings give structure to your article, as well as helping readers navigate if they skim through your article.
They are also very helpful to Google, who like logical headings when indexing your post. But they are not just bold words.
Headings are categorized as H1, H2, H3, and so on. On any blogging platform, you can add these from your editor.
H1 is usually your title and is added automatically. But you will need to add one H2 for your sub-title, and then H3 for subsequent paragraph headings.
You can use bold, italic, and underline within your text to add emphasis.
If a reader likes what you are writing about, give them more.
You can do this by adding internal text links to your most popular articles to guide readers to your new articles.
To do this, select a few words in your text, and add a link to the words to send a reader to another one of your articles, as in the next sentence.
You should really know how to use links and especially how to add internal links to your articles.
A good rule of thumb is to add up to three internal links in a 1,000-word article.
You should also add links from a couple of your older articles to your new article.
One near the beginning to keep a reader on-site who may not be totally hooked by the article.
Add another one about half-way for a reader who has read enough.
And most importantly, add one near the end for readers who loved your article so much and want to read more.
Don’t disappoint them.
Sharing your article yourself helps a little bit.
But not nearly as much as one hundred, or one thousand readers sharing your article on social media.
By far the easiest and quickest way to get readers to your blog and articles is from social media shares.
Make sure you have social media share buttons on your blog and highly visible on every single article.
Also, check that they work on mobile devices and tablets because more than 50% of your traffic will come from mobile users.
There are many free tools available for all blogging platforms to add social sharing buttons.
There is always room to improve your blog.
That’s what I do, day in, day out. But you don’t have to work at it full-time.
The most important factor for a popular blog is to post articles regularly.
Perhaps once a week, or three times a month. Then you can check occasionally to make sure your older articles are up to date.
If not, you can make a few quick edits or additions.
Hopefully, these ten points will give you ideas about how you can improve your blog and your articles and attract more readers. Then hopefully, sell more books.
For new writers who are ready to start blogging, use these tips to get your blog off to a flying start.
All of these tips can be used to improve your existing articles. Make some changes and update your old articles to make them shine.
For your new articles, you now have a new way of thinking, writing, and presenting your work to your readers.