There are more book promotion links apart from your Amazon book page.
When you are promoting your Kindle book or paperback, you promote your book with links to your book on your website, blog, Facebook, Twitter, and many many more sites.
The chances are that every day, like all published authors, you are posting at least a few links to your book for potential readers.
But if you keep using a direct link to your book on Amazon, or your free Kindle ebooks, people are not going to react well to seeing the same Amazon link over and over again.
Good book promotion linking is about variety.
So by giving people alternative ways to discover your book you have a much better chance of attracting their attention.
I will concentrate on four popular sites where you can find and use links for your book that will add much more variety to your online book promotion.
Amazon Book Promotion Links
Perfect Book Covers
Amazon gives a lot of promotional links, but you need to know where to find them.
Let’s start with something basic but very practical.
Go to your book cover on your Amazon page, right-click and save your cover image. Why?
Because you probably have your cover in a large format, and it is unsuitable for sharing or adding to a website or blog.
When you download your cover from Amazon, it is sized at 333 x 500 px which is perfect for use on social media, a blog post and websites.
It has also been losslessly reduced, which means that is has been optimised to be as small a file as possible and is perfect for online use.
You don’t even need to save it, because you can grab your optimised cover anytime you need it from Amazon.
When you get a terrific review, wouldn’t it be great if you could share it without all the other reviews, which may not be so glowing?
Well, you can.
Go to your book page on Amazon, select a review and then click on the review’s title. This will open to the single review.
Once you are there, click on ‘permalink‘ and you will have the URL in your browser’s address bar that you can copy to use to promote your fantastic review on your Facebook page or on your author pages of your blog.
Would you like to add a preview read of your book on your website or blog, with a buy your book button?
You can with a little Amazon code. But it’s not easy to find. Here it is.
Click on the ‘Embed‘ link below the price box on your Amazon book page. Now you can get the code to copy into your blog or website.
Once you add it, readers will see your book cover, the preview read and see buy and share buttons.
You have the choice between either a URL link or code for your site.
This link has two benefits.
It’s faster, and you might earn a little bit of money.
You first need to apply to become a member of Amazon Associates. It is Amazon’s affiliate marketing program, but you don’t need to do anything except enrol for free and then set your Associates Stripe to show when you visit Amazon.
More particularly, you will use it to show your books on Amazon.
Once you set it up, you will see three different types of links you can use for your book promotion.
And the money? You will earn a small percentage of sales made from your link.
Not only of your books but also for what people buy when they use your link to go to Amazon. It’s pocket money, but why not make what you can?
Facebook Promotion Links
Individual Facebook post URL
Did you know that you can use links to your posts on Facebook?
You can add or embed your Facebook posts into your sites or on social media posts.
But the link is really hidden from you. It’s the date that is your link!
Click on the date to get your post URL and copy it from your browser’s address bar.
Embed a Facebook post on your site
To embed your Facebook post on your site or blog, click on the small arrow at the top of your post and select ‘embed‘.
You will then get the code to use on your website.
You can get links and embed codes from Twitter in a similar fashion to Facebook.
They are also a little less than obvious. With Twitter, you need to click on the time to get your URL link.
You will get a pop-up, and then copy your link into your browser’s address bar.
Embed a Twitter post.
Similar to Facebook again. Click on the ‘More‘ button, select ‘Embed Tweet‘, and you will get the pop-up with the code to add to your site.
Book Promotion Links Summary
On almost every social media platform, ebook retailer or aggregator, there are free links that you can use for your book promotion, so do some digging.
The more ways you can find to share your book, the better your book promotion will be because it won’t be so one dimensional.
You need to keep your book buzz going, so finding a variety of ways to do this is key to a successful book promotion strategy.
Did you know that you can also add links to an ebook? Find out how to create links in your ebooks.
Your book promotion campaigns need to have variety, so always be on the lookout for places to submit your books, both free and paid. You can’t always get the reach you need by always trying to promote your book for free.
Submit your book to your choice of book promotion sites. But be selective and choose a promotion service that will extend your book marketing well beyond your current reach.
Our sister site, Whizbuzz Books offers a very affordable one-year book promotion package. You can find out more about how you can submit your book by visiting the site to read the full list of promotional features.
More reading: 21 Questions You Can Ask To Help You Sell More Books
I started my working life as a lithographer and spent over 30 years in the printing and publishing business.
Originally from Australia, I moved to Switzerland 20 years ago. My days are spent teaching English, writing and wrestling with technology while enjoying my glorious view of Lake Geneva and the Alps.
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