If you are self-publishing, do you need to change your book cover?
Or have different cover versions for each of your online retailers?
From a book marketing perspective, having a range of book covers creates an opportunity to discover which version of your book’s cover attracts the most attention, and therefore, potential book sales.
A book cover is the first thing that absolutely has to grab a potential book buyer’s attention, yet it is so often overlooked when trying to gauge why a book may not be selling so well.
Promoting more aggressively, increasing advertising expenditure and lowering the price can all help book sales, but if the cover is the real issue, all that money and effort may be for little reward, but if you change your book cover, it cost’s nothing.
Change your book cover is an old book marketing tool.
Publishers regularly change book covers to attract book buyers, and as the image in this post shows, one of my favourite books, Hitchhiker’s Guide to the Galaxy by Douglas Adams, has had countless cover versions over the years.
I have only included a few, as there were far too many to fit into this one post image.
With say three different covers, it is possible to have one version for Kindle, another for Apple and perhaps another for B&N.
After a few months, you can then compare the performance of each version.
Alternatively, try changing the cover on all platforms every two months and see if one performs better than others.
Having two or three new versions doesn’t necessarily mean spending a lot of money on custom-made covers. If you can’t design and create covers yourself, try buying a couple of pre-made covers.
There are many graphic designers who offer pre-made ebook covers for between $35-50.
A change as simple as the main colour used in a cover, or in the font style, can sometimes be the subtle difference between attracting immediate attention or being passed over.
Is it time to rethink and change your book cover?