Do Kindle Countdown Deals Work And Help To Sell Ebooks?

Kindle Countdown Deals

In a word, no, Kindle Countdown Deals don’t work.

I should probably give you some background on my research and conclusion, though.

First of all, I am not a believer at all in giving exclusivity to Amazon.

But for the sake of this experiment, I enrolled two of my Kindle books in Amazon KDP Select for the 90 days enrollment period.

Secondly, although I have a reasonable social media network, I did not promote my Countdown Deal.

I wanted to see how this promotion worked, all by itself.


Because I believe it is important to separate a self-published author’s hard promotional work from what Amazon alludes to do for self-published authors.

Why would you give exclusivity to Amazon, if not to expect something in return?

So what did I get for granting exclusivity and my promotional price for a Kindle Countdown Deal?


Only thirteen counties have access to Kindle Countdown Deals.

Firstly, I live in a country that does not have a Kindle Store. So there was no Countdown Deal for me or anyone else who happens to live where I live.

There are 163 countries in the world. But only 13, which have Kindle Stores, get the Countdown Deal reduction in price.

It wasn’t a great start to my promotion.

When I understood this barrier, I finally managed to find my Countdown Deal promotion on my Kindle Dashboard. Then I got a link to the site in the US Amazon Kindle Store.

My next challenge, though, was to find my ebook in the list of over 3,500 other ebooks on Countdown reduction.

I thought this would be easy, by selecting my genre from the sidebar links.

Wrong. When I clicked, it didn’t take me to the ebooks on Countdown Deals. It took me to the entire listing of Kindle ebooks in my genre.

All 300,000 plus of them.

I started to wonder how difficult it would be for potential readers and ebook buyers, to find my discounted ebook. I was having great difficulty in finding it myself.

My decision was that it would be next to impossible for them.


The result

It’s not surprising then, to report on my ebook sales. From my Kindle Countdown Sale, the result was close to none, zip, nil, zero, or 40-love.

So is this the return one gets for granting ebook exclusivity and being enrolled in KDP Select?

As I have always believed, there is no such thing as a free ride.

My thoughts now are moving to how many sales on other online ebook retailers I may have lost by granting 90 days of exclusivity to KDP for my four day Kindle Countdown?

My other thought is that my social media network is a far better alternative than any KDP promotion.

It was the first and last Kindle Countdown Deal for me.

Derek Haines

A Cambridge CELTA English teacher and author with a passion for writing and all forms of publishing. My days are spent writing and blogging, as well as testing and taming new technology.

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3 thoughts on “Do Kindle Countdown Deals Work And Help To Sell Ebooks?

  • Avatar for Mark in Texas
    September 21, 2021 at 5:49 pm

    I agree, countdown deals do not work. I published a book a few years ago that is targeted towards middle school and high school competitive debaters, therefore it has predictable cycles of popularity, in September when debaters, especially novices, are gearing up for the school year, in December, when it is given as a gift to debaters, I assume, and in April, after the competitive season has wrapped up and debate coaches are looking for resources for next year. These cycles seemed to be true even last year during the worst of Covid lockdowns. I’ve run countdown deal promotions on this book twice, once during a regular non-peak (but still during the school year) month, and then again this year during September, the peak month. In neither month did I see any uptick in sales over that same month in previous years.

  • Avatar for Nayab K. Siddiqui
    May 4, 2019 at 4:11 pm


    Thank you for the research and writing this blog. It will be more helpful if you can mention exactly how many sales do you mean by “close to zero”, was it 1, 2 or 5? Because if it was even 1, I’d take that start than letting my ebook stay untouched.

    Thank you!

  • Avatar for Janet O
    December 18, 2014 at 8:42 pm

    Thanks for sharing this. Going on my own experience and that of friends, Countdown Deals only work if you have your own method of promoting them, e.g. social media, BookBub, at least at the outset. I agree this shouldn’t be so, and that Amazon should make them more easily discoverable. Maybe, if enough writers withdraw from their exclusivity on Amazon as threatened due to discontent with the new KU/KOLL loans, things will improve.
    Of course, I may be being overly optimistic.

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