An Amazon book review cannot be posted for free ebooks?
You might have missed this very quiet yet extremely nasty change to Amazon book review policies.
If you are still giving away free Kindle ebooks in the hope of gaining new reviews, then you might want to reconsider.
The new Amazon review rules
If you take a little look at Amazon’s Customer Review Creation Guidelines below, you will see why you could be wasting your time giving away free Kindle ebooks.
Notice also that this page has no date or date of the change. So it’s impossible to know when Amazon made this change.
It is typical of Amazon, which, as always, fails badly on transparency.
WHO MAY WRITE A REVIEW?
To write a Customer Review, you must have used your account to purchase any item or service on Amazon (free digital content doesn’t qualify toward this requirement.)
Yes, all those free ebooks you gave away intending to attract an Amazon book review was for absolutely nothing.
This new policy comes on top of another change of policy regarding Amazon book reviews.
In essence, it banned reviews from not only family and friends but also fellow authors or social media contacts.
One comment I received tells how frustrating it is now for honest new authors.
“I self-published a book on Amazon. During the first week I released it, one day, I had six 5-star reviews.
The next day I had three. Amazon basically took the liberty to erase the reviews, which obviously affects the algorithm that makes the book more visible.”
Many articles were written about this draconian attitude. You can read this one in The International Business Times, which covers the topic in detail.
One can only conclude that Amazon has had its fill of self-publishing.
It’s now taking dramatic measures to limit the chances of success for self-publishing authors.
Either honest reviews are deleted, or honest reviewers cannot leave a review.
From my experience over the last twelve months, I can say that I have been contacted by many people on social media, who have tried to post an Amazon book review for my books, and were rejected. Why?
Because Amazon seemingly deemed that we had a ‘personal’ connection.
What? After exchanging a few messages on Twitter or Linkedin, we have a personal relationship? Really?
Also, over the past few months, my new reviews have reduced to a trickle because of the ban on free Kindle ebook recipients.
Therefore, they are not able to post Amazon book reviews.
Ever since I have been publishing ebooks, free ebooks have been my primary source of reviews, especially from book bloggers.
So, where are self-publishers at now with Amazon?
Clearly, the benefits of giving exclusivity to Amazon by joining KDP Select is now not a great deal at all.
What do you get? A better royalty rate in Brazil, Japan, India, and Mexico on sales of Kindle books.
You can enroll in Kindle Unlimited and have your book royalty reduced. You can give away your book for free five days every three months.
With Amazon’s new draconian attitude towards book reviews, on top of the reduction in royalties due to Kindle Unlimited and Kindle Edition Normalized Pages (KENP), that doesn’t sound very enticing to me.
If you want to publish independently, Amazon Kindle Direct Publishing (KDP) is still a must, of course.
But without granting exclusivity might be the best option.
Personally, I can only say that Amazon has been truly remarkable over the years in developing and supporting self-publishing.
Sadly though, however, it seems that the goodwill days are over. Is Amazon now setting self-publishers adrift?.
Self-publishing was always a loss leader for Amazon.
So it probably should come as no surprise that it has used (abused?) self-publishing for its own marketing needs for long enough and now believe that they do not need to support self-published authors any longer.
Taking away the ability of free Kindle ebook readers to post an Amazon book review is clearly the latest signal from Amazon that it is dramatically reducing its support for self-publishers.
Update: Read our new article about Amazon’s $50.00 minimum spend to be able to review.
Note: Another blow to free Kindle ebook reviews. Amazon announced a new $50 criteria to be eligible to add a customer review.
To contribute to Customer Reviews or Customer Answers, Spark, or to follow other contributors, you must have spent at least $50 on Amazon.com using a valid credit or debit card.
Link to the Updated Amazon Community Guidelines Page
Related reading: Authors Guild Blames Amazon For Author Earnings Crash