The Saga Of Paid Amazon Book Reviews Continues Unabated

Paid Amazon Reviews

Despite Amazon’s paid book review clean-out after the revelations by John Locke about paying for book reviews, nothing has changed at all.

Well, apart from the fact that Amazon deleted a lot of honest ones during their cull at the time.

Amazon did not take much more than token action against paid book reviews back then.

Instead, it decided to remove those posted by fellow authors. Or by those deemed to have a personal (even if only by social media) connection with the author.

Because of this, a lot of genuine and honest positive reviews were deleted. But what about the dishonest paid Amazon book reviews? Hardly any were removed.

But now we hear that Amazon is going after Fiverr. What?

After years of knowing very well that Fiverr is, was, and has been the ‘go-to‘ site for authors wanting paid Amazon book reviews?

It’s hardly been a state secret.

I did a quick search of Fiverr and returned hundreds of offers to write reviews for products on Amazon, including books.

The Guardian reports that Amazon is to sue 1,000 fake reviewers.

However, I am not sure what the difference is between a fake and paid review.

One thing is certain, though, paid Amazon book reviews are rife. And Amazon has ignored this issue for a very long time.

paid amazon book reviews continue

Amazon paid book reviews are big business.

While it is commendable that Amazon is taking action against Fiverr, it is, in fact, only the tip of the iceberg.

Even if Fiverr is closed down tomorrow, a quick search on Twitter will find hundreds of offers to write and post Amazon book reviews.

I asked one review site on Twitter for their price.

For a verified Amazon Review – $30. Verified meaning that they will buy the ebook and therefore be able to post as verified on Amazon.

This is where Amazon has a real problem, though.

Fiverr will probably be easy for Amazon to reduce because, for $5, these are not involving a verified purchase.

But pay a little more, even on Fiverr, and an Amazon verified purchaser who publishes them can earn quite a bit of money.

 

It’s not only Amazon who has a problem.

TripAdvisor fell foul and was fined $600,000 for allowing fake customers to post on its site.

In fact, almost every site on the Internet that allows customer feedback is full of fake and paid.

So as much as everyone says that paid Amazon book reviews are a curse, the fact of the matter is that they are a reality. No matter what action Amazon takes, they will continue.

Every author knows that to sell books, you need reviews, and to get them, you need to sell books.

The resolution to this catch 22 is to pay. It’s why it was so successful for John Locke, and why the practice continues today, on a commercial scale.

Paid book promotion in any form is big business.

As one said in a message, “people think there is a taboo regarding paid book reviews, despite the practice being utilized by some big-name authors on a regular basis.

While authors need reviews to sell books, don’t forget that Amazon doesn’t do badly out of it either.

Reviews are one of the prime movers for sales of all Amazon products. So don’t expect the Amazon world to change too much.

Sure, Amazon will give Fiverr a hard time for a while.

But at the end of the day, Amazon needs reviews just as much as the product suppliers do.

So it will be as it always has been, again.

Money makes money. Those willing to invest will reap the rewards of paying for advertising.

Whatever you want to call it fair, fake, or foul, it’s all paid advertising.

 

Update: Amazon has now introduced a $50.00 spend minimum to stop fake book reviews.

Derek Haines

A Cambridge CELTA English teacher and author with a passion for writing and all forms of publishing. My days are spent writing and blogging, as well as testing and taming new technology.

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9 thoughts on “The Saga Of Paid Amazon Book Reviews Continues Unabated

  • Avatar for Scott S. Bateman
    January 14, 2020 at 4:01 pm
    Permalink

    Reviewers are paid not only to promote certain books but also to damage competing books.

    For example, an author with poor sales can pay a reviewer to write something positive about his or her own book and another review blasting a book with a higher rank.

    A critical review can damage one book as much as a positive review can lift another.

    Reply
  • Avatar for Hazlo Emma
    November 22, 2019 at 5:15 am
    Permalink

    Derek,
    What a sensational topic? Sensational because we all know the polices, rules and regulations of Amazon. Yet, the buck rolls in for those who have been monetizing book reviews. I have been reading since the day an Oxford dictionary was on my birthday presents box before I was ten years of age. I found it fascinating. I then read Napoleon Hill’s Think and Grow Rich with a highlighter, stick notes, and a small notebook. The reading streak has never stopped. When I sat in a class to learn how to write good book reviews. The cap was 1500 words – and it was such a task. That assignment lit a bulb in my journey of life.
    An author wallowing in despair for their book has not seen a good review should first read this article.
    Thank you for writing this article.

    Reply

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