Self-published ebook business marketing is becoming a popular marketing strategy for small, medium, and large businesses due to Amazon’s enormous search capabilities.
Of course, most people would think that Google Search and expensive SEO are the best means of finding new customers for businesses.
But Amazon publishing is becoming increasingly popular as a platform to market a product or service to a target audience.
When one thinks of self-publishing, the first thing that pops into mind is fiction, novels, and perhaps self-help ebooks.
But increasingly, ebook business marketing is using self-publishing via Amazon book publishing as a means to gain exposure and connect with potential new clients.
I found this article on Express Writers, which briefly outlines 5 Rules to Create an Awesome Ebook to Market Your Business. One small quote from the article explains why ebook business marketing is so attractive.
As far as marketing content and distribution goes, ebooks are among the cheapest to produce and give great value for their investment.
The bottom line is that you spend less money to produce an ebook, but get many times the value you would out of traditional business marketing techniques.
I’ll give an example of how you could use an ebook for a business to business marketing plan.
Imagine that I am looking to find a WordPress developer to do some work for me on my WordPress sites.
Naturally, one would think that Google would be a good place to start.
So, when I enter the search phrase ‘WordPress developer’ into Google, it comes up with 57,300,000 results.
Now that is going to take me some time to wade through that list and find someone I think I can work with.
Ebook business marketing on Amazon
But if I enter the same search phrase in Amazon Kindle search, I get 19 results. That is 19 ebooks.
I clicked on the first title.
By only reading the book description and then clicking on the listed authors, I had details about them and links to their websites, and from there, their contact details.
This is a very simplistic example. But how much easier is it to find my new WordPress developer on Amazon than Google?
Successful businesses know that they provide products and services that fulfill clients’ needs or solve a problem.
Search engine optimization (SEO) can help. But it is time-consuming and with no guarantee of success of ranking your landing pages.
You could pay for pay per click ads, but they are quite expensive for a small business owner.
Amazon book publishing offers a quick, easy, and free means of offering an ebook for your target market as a more direct means of attracting new clients.
The best part is that there is far less competition than on Google Search.
You can publish an ebook quickly
All it takes is a short ebook to start your marketing campaign. You can produce one quite quickly by using your existing blog posts, promotional and media articles, or press releases.
Perhaps you might hire a copywriter to pull it all together.
It could be worthwhile, so your ebook is keyword rich in the first few paragraphs and has a highly searchable book description.
It should include a couple of clear calls to action statements and, of course, your contact details. You can then self-publish your ebook at no cost.
Pricing of the ebook can be cheap, perma-free, or even expensive.
In fact, price hardly matters if the author or authors list their business websites on their Amazon Author bios.
The credibility of the ebook and the fact that it can be found so much more easily on Amazon than on Google is enough for ebook business marketing purposes.
Find potential customers
Ebook business marketing has, in fact, little to do with ebooks.
But it has a lot to do with being found more easily by potential clients, which is rule 101 when it comes to marketing tactics.
Customers are people who want to buy things. So where better to find people in the buying mood than on Amazon.
This makes self-publishing for businesses, a very cheap, and a very effective means of connecting with buyers, who have their credit cards at the (Amazon) ready.
And, I suppose you thought self-publishing was only about romance and vampire novels?