How To Articles

Here is a quick list of Twitter for authors tips, tricks, and how-to’s that may help you understand how Twitter works. In a recent article about actions to increase book sales, I mentioned that you could leverage Twitter to become a great traffic driver. Since then, I have received some messages wanting more information about…

Using Word Styles is the easiest way to format an ebook in Word before you publish your ebook. You will also need to make sure that your document is clean of any background code that can affect fonts, paragraph styles, and line spacing in your ebook. All of these background elements can alter the look…

Update: Please read the update notice at the end of this article, as Facebook has made changes to shops. This article now remains online for reference value ony. Where better to sell your Amazon books than on Facebook? Let’s look at how to sell books on Facebook from your own store page. There are so many…

Self-publishing may be an inexpensive way to publish a book. But you always need to proofread your book. Without thorough proofreading and editing, your book could turn out to be an embarrassing disaster. There’s nothing worse than readers telling you about spelling, grammar, and punctuation errors they found in your book. Or worse, that your…

Content marketing for authors is about creating and publishing plenty of content not directly related to your books. You can use blog posts, articles, videos, podcasts, emails, newsletters, or social media posts. The aim is to increase visibility and build your author brand. When you regularly publish valuable, relevant, and consistent content, generating leads for…

Do you promote your book with image links? Social media has trained Internet users to click on images to make their way around the Internet. Think about Facebook and how every image leads to an action. Every click leads either to bigger images or to an external site. Think about Google ads and how images…

In an earlier post, I wrote about creating landing pages for books. It is an easy and productive tool authors can use to promote their books. However, to know how your landing pages are performing, you need hard data. You need to know how to track landing pages in Google Analytics to get it. Landing…

A book landing page is a standalone web page designed with the singular purpose of getting visitors to take an action. For authors, of course, the action is to buy your book. The main features of a landing page are, by design, very few. There are no headers, sidebars, footers, widgets, or any other distraction…

Hidden deep in Amazon’s KDP help section is a page titled, Supported HTML for Amazon book descriptions. It might not sound very exciting and maybe a bit daunting for those without an idea about HTML. But it is extremely useful and offers a very simple way of making your book descriptions stand out and attract…

When you prepare images for ebooks or websites, you should always compress them to make the file size as small as possible. But compressing images doesn’t mean reducing their size dimensions. Image compression decreases the file size but maintains the image’s original physical dimensions. This process strips the image of unnecessary embedded data and adjusts…