How To Promote Apple Books On The Apple iBooks Store

How To Promote Apple Books

Selling iBooks is easier if you learn how to promote Apple books.

If you have books and audiobooks available on the Apple Book Store, are you using links to help potential readers buy them?

It is straightforward now because there is no longer any need to create links to the iTunes Store.

You only need to use the iTunes Link Maker.


Learning to use Apple book promotion tools

When iBooks became a standalone application on laptops, Apple created a separate store within the iBooks app.

Whether you have published your ebooks with Apple through Draft2Digital, Smashwords, or iBooks Author, you can now create links very easily to help promote Apple books.

Apple is still the number two retailer by market share for ebooks.

So it is well worth the effort to help the millions of iPhone and iPad users, as well as iPod Touch owners, who are buying ebooks to discover your books on the Apple book store.

One benefit of Apple iBooks is that there is no subscription service like Kindle Unlimited. So there is no need to contend with scammers and book stuffers or reduced royalties.

When you sell books and audiobooks, it is always at your listed price. Another benefit is that you can offer free books without any problem at all.

Just set your price to $0.00 on your publishing site. You can set your book to free for as long as you wish.

If you are using links to promote your Amazon books, it is just as easy to build links to promote your Apple books.

But you need to know where to look. You cannot copy a book sales page link like you can on Amazon. It is because there is no book page on Apple.

Your book on Apple is inside the Apple books app, so you need to do things a little differently.


How to create Apple links to your iBooks

You can make direct links, text links, button links, widgets, and banners to add to your website, blog, email, and social media posts.

You start by going to Apple’s Link Maker tool page. There is no need to log in or use your Apple id.

The welcome page includes all parts of the iTunes store – Apple Music, App Store, Mac App Store, and for authors, the iBooks Store.

Link Maker To Promote Apple Books

The first step is to locate your books in the iBooks library. To do this, enter your author name in the search field and select “books” as the media type.

Apple Books Link Maker

You will then see all your ebooks and audiobooks in iBooks that you have published.

If you have published more than five books, click on “View More” to see them. If you have only one or two books, you will see other books filling the rest of the five places.

To start making your first link, click on one of your titles.


select link type

You have four choices. You can copy the code for a badge, a text link, or a small badge to add to your website, blog, and book pages.

But right at the bottom is your direct link. Highlight it, or right-click on it to copy it. Then save it somewhere safe so you can use it over and over again.

Click on the link, or enter it in your browser address bar, and you will see your book’s Apple sales page.

webpage preview

Your sales page is similar to your Amazon page. There is a buy button, as well as a link to all your other books.

It doesn’t matter if a reader uses an iPad, iPhone, Android phone, or on Safari, Chrome, Firefox, or Edge on a PC or Mac.

All of them can click your buy link to open iBooks on whatever device they are using. It’s simple, easy, and very effective.


What about on your blog or website?

You can do a lot more with the Apple Link Maker.

What about a widget to go into your blog’s sidebar? Yes, you can do that. The Apple store makes it easy.

Go to the Link Maker page and click on Widget Builder in the top menu. You can then design a widget to suit your site.

Widget Builder

First, select “Book List” in the Select Widget Type.

Now add your widget title and description you would like to show with it. You could call it “My Book,” “Top Charts,” or “My Top 5”.

To add your books, select “Add/Edit Book List. Four or five is probably enough.

You can style your widget and resize it to suit your site. When you are done, copy the code at the bottom and paste it onto your site.

More than likely, you will use an HTML or text sidebar widget on your site to add the code.


Would a banner ad suit your site better?

If a widget is not right, a banner ad might be a better option.

You can create banners in all the usual banner sizes of 300 x 250px, 728 x 90px and 180 x 150px. For phones you can select 300 x 50px or 320 x 50px.

Type in your author name and select media type as “books” and genre “all,” and then click “Search.”

Now select one of your books, and you can style your banner.

banner builder

Select the “iFrame” option to create the code for your website, and you are finished.


If you have Adsense on your site, you can replace a Google ad with your own for one of your books.

It is very easy to promote your Apple iBooks. But only once you know about the Apple Link Maker.


I see so many authors and self-publishers promoting the daylights out of their books on Amazon.

But rarely do I see authors promoting their books on Apple. There are millions of people who read ebooks, and they are very easy to target if you know how to do it.

And it is so easy.

Sure, you can use a universal book link to help Apple users find your book.

But isn’t it better to give readers an easy to understand and click buy button instead? Just add your book link to an image like the one below.

buy on ibooks

If you have any trouble adding the code to your site, you can always use an image and add your book page link. It works exactly the same.

I get so many messages and comments from self-published authors asking the same question. “What more can I do to sell my books?”

When I reply that Apple is a good market to target, the replies are so often silence. It is hard to fathom why.

Amazon is extremely competitive, with well over six million ebooks and increasing every day.

Apple is a much more controlled retailer with far fewer ebooks and next to no scammers ripping off your share of the pot.

But you have to take one little extra step to take advantage of the opportunity. For some, laziness and habit make this one small step a step too far.

However, those authors who do take the tiny step, and learn how to promote their books on Apple, tend to find that sales do start to roll in.

Derek Haines

A Cambridge CELTA English teacher and author with a passion for writing and all forms of publishing. My days are spent teaching English and writing, as well as testing and taming new technology.

Avatar for Derek Haines

6 thoughts on “How To Promote Apple Books On The Apple iBooks Store

  • Avatar for Dana Wayne
    July 11, 2020 at 10:06 pm

    I created the link but the preview did not have a buy button…not sure if I did something wrong or not.

  • Avatar for Isabel Jolie
    April 27, 2020 at 10:37 pm

    I’ve recently had good luck with iBooks, but only when using newsletters that reach iBook readers. Do you know of any newsletters that target specifically Apple readers? Or, is there a way to do in-app marketing, similar to AMS ads?

    • Avatar for Derek Haines
      April 28, 2020 at 11:50 am

      I’m sorry, Isabel, but I don’t think Apple has in-app marketing for iBooks.

  • Avatar for Jennifer Phillips
    October 7, 2019 at 9:10 pm

    Derek–appreciate this blog post. the preview page for my book on Apple Books (using the direct link from the link maker) doesn’t look like your screen shot for your vampire book above. No “preview in itunes” or ways to buy it listed. Not sure how to fix that, Do you know if there is a help file somewhere I should look at….? Thanks.

  • Avatar for Judy Penz Sheluk
    August 27, 2018 at 7:22 pm

    As always, interesting BUT — I have several free download codes for my books on Apple and have run promotions on my website and newsletter, FB and Twitter. I rec’d exactly 2 requests. Others I know have had similar experience. The link maker is a good tool, but I’m not convinced iBooks are a big seller. And anyone with an i-anything can download the free Kindle or Kobo app in seconds.


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