The Hidden Amazon Book Promotion Kindle Previewer Tool

Amazon's Almost Hidden Book Promotion Button

Here’s a free Kindle tool to encourage fast ebook preview reading.

If you are promoting ebooks, you will know that it takes a potential reader a number of clicks to get from a book link on your author website or blog, before finally making it through to the Look Inside feature on your Amazon book page.

That’s if they bother to click the cover on Amazon to find the Look Inside preview read.

Even if they do, the table of contents and credits can sometimes take up half of the preview read.


Many authors know that getting someone to click a book link is the first hurdle. Then it depends on what device they are using.

But there are so many Kindle devices and applications plus Mac OS and PC users to consider.

Wouldn’t it be fantastic if your potential book buyer was taken immediately from your cover image on your website, to your book’s Look Inside preview?

And also, directly to your book content at chapter one. It would certainly help your book sales.

Well, now you can do this now with a clever book marketing tool from Amazon marketing services.

Amazon has a very small Embed link on every book sales page. While small and hardly noticeable, it is an extremely powerful tool to create effective Kindle promotion for your books.

It creates a clickable cover image of your book, with the options to either buy or preview read your book.

All with only one click.

From my experience, I have tried all types of linking to Amazon. But none have been as efficient at this Amazon online previewer book tool.

If you are using Kindle Direct Publishing, this is a must-have tool for you to promote your books.

One quick click on your blog or website and your reader is into preview reading your book or Kindle ebook.


More reading: How To Use The Amazon Kindle Create App


So, how do you get the Amazon previewer tool?

First, go to your book page on Amazon, and look to the right, under the pricing panel, and click the <Embed> button.


Amazon Kindle embed preview read tool


When you click, a pop-up window appears, where you can make modifications to suit your website or blog, plus a couple of other options.

The first thing to do is select Embed to your site. If you have an Amazon Associates account, you can also add your Amazon Associates ID.

The most important though is See more options.

Click it to open, and select the cover image size for your Kindle book or paperback to suit where you will use it on your website or blog.

Then select either open in new tab, or in place, and lastly, if you wish to have a buy button.

Well, of course, you want a buy button with your Amazon book preview, don’t you!

Fast link to an Amazon Kindle preview read


Once you have selected your options, copy the code from the iframe code line, and then paste the code into your website or blog.

You don’t need to do anything else. The app will look after fonts sizes as it supports enhanced typesetting.


It looks like this on your site

Here is an example of the tool in action. Yes, it’s my book of course.

Also notice that since writing this post, I have changed to a new cover. Amazon automatically updates the embed tool to show the new cover.


When you click Preview, or even just the cover, it not only takes you directly to the book, with a very quick cover flash, but it also removes all of the credit pages and any table of contents.

It opens straight into your book file and story so a reader can preview read your book in an instant from chapter one.

There is then an option to open the preview read in the Kindle app or Kindle e-readers.

Of course, readers can buy or share your book on social media just as quickly too.

You did click to try it, didn’t you?

So, are you updating your all your books with the Kindle previewer tool on your website or blog yet?


More reading: How To Sell Books On Amazon Without A Website Or Social Media


Derek Haines

A Cambridge qualified CELTA English teacher and author of 18 books with a life long passion for publishing in all forms. I started my working life as a lithographer and spent over 30 years in the printing and publishing business. Originally from Australia, I moved to Switzerland 20 years ago. My days are spent teaching English, writing and wrestling with technology while enjoying my glorious view of Lake Geneva and the Alps.

25 thoughts on “The Hidden Amazon Book Promotion Kindle Previewer Tool

  • October 3, 2019 at 10:44 pm

    Great article and very useful, but if I use it for an page and my buyer is in the USA does it open in or will it still be I already use a link that is country-specific for purchases, so although the preview is great, if someone wants to buy, they will have to change sites and search again.

  • August 25, 2018 at 2:35 am

    Thanks a lot! Just decided to create a real campaign plan, and this little tool will ben an important element.

  • July 19, 2018 at 3:11 pm

    Thanks for this tip, Derek Haines, author of ONE LAST LOVE (It’s Never Too Late)
    I JUST drafted promo materials last night the kludged-together old-fashioned way. (Find link of cover on website. Input link. Find URL on Amazon. Insert link. Link links. Tear out hair. Sigh, grit teeth, Think Of England, repeat with next title…)
    Elegant tool hidden in plain sight. Revealed and explained eloquently, thanks to you!
    KD Harp

  • July 8, 2018 at 5:17 pm

    Thanks for getting back to me. I didn’t try it on my paid accounts. I was running out of time, having spent over an hour trying to get it to work on my free one. However, the support page explicitly said that iframes weren’t allowed. When I have time, I’ll go back in and try on the other accounts. For now, the URL is okay. BTW, you give a lot of terrific advice on your blog! Keep it up!

  • July 8, 2018 at 4:36 pm

    Hi Virginia. Are you using the free WordPress platform or are you self hosted? I have never tried on a free site, so there may be some restrictions.

  • July 8, 2018 at 3:54 pm

    Thank you for this wonderful article. However, when I went to use it on my WordPress blogs, I tried every trick I could think of with no success. Finally, I found an explicit notice that they won’t allow iframes “for security reasons.” I ended up linking my existing images from widgets via the URL. That has worked in that a click sends readers to the preview with the “Buy” and “Share” buttons, but it’s not as seamless as it would be to use the iframe. Still, I’m thrilled to have this option. Thanks!

  • July 6, 2018 at 6:37 pm

    Thanks Derek. Will share in my Friday Roundup.


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