Slow-loading web pages and dead links annoy site visitors and can harm your Google rankings.
Keeping your site or blog healthy is key to getting more search engine or organic traffic. It is vital for your online promotion and content marketing.
If you are already making money from your blog or trying to monetize your blog with advertising and affiliate marketing, you know how important it is to have reliable data.
The good news is that there are plenty of free SEO tools that can help you.
You don’t need to pay for pro SEO tools
If you are an author and have a blog or website to promote your books, or you have a blog that you do not intend to monetize, then you can use some excellent free tools to help your website analysis.
The difference with using free tools is, of course, that you might have to go to one site at a time and do separate tests.
But if you add them to your bookmarks, it will take you very little time to conduct your tests.
My ten free SEO tools and best website checkers – all tried and tested
Free does not necessarily mean that a tool or app is of a poor standard. Nor does it mean that they will drive you crazy with junk emails.
I have used all of the following great tools for years and can say that each one does a terrific job.
As far as I can tell, none of these collects email addresses for intensive marketing campaigns.
Everyone knows that Google Analytics and Google Search Console (formerly Google Webmaster Tools) are two must-have free tools.
You should also be using Bing Webmaster tools too.
So let’s get started on my list of 10 free SEO tools.
1. Ahrefs Webmaster Tools
I had to edit this entry because Ahrefs has made an enormous change. It now offers so many of its pro tools in its new free version.
Ahrefs Webmaster Tools is a (slightly) trimmed down version of its premium service. For most bloggers, it has everything you could possibly need for technical SEO.
There’s a keyword tool, keyword tracking, a link explorer, a site audit tool, and lots more.
When you compare similar premium keyword research tools like Semrush or Majestic, you have to wonder now why you need to pay.
I have used a pro tool for years, but Ahrefs now has me wondering if I need to keep paying a lot of money for a premium tool.
One fantastic tool included in the free version is a keyword planner to find internal linking opportunities. I don’t even have this is my pro software.
As far as keywords are concerned, Ahrefs lets you see every single keyword you are ranking for on Google. This includes keywords everywhere from all counties.
For my site, it lists over 40,000 keywords, and remarkably, it also includes daily changes.
Quite honestly, Ahrefs has changed the game for SEO tools. What used to cost around $100.00 a month is now free.
2. Nibbler – SEO check
Nibbler is my number one choice for a free SEO analysis tool because it gives you so much information.
While it only analyses five pages for free, that is enough to get a good overall idea about your site’s health.
It checks your H1 headings, internal links, image alt tags, meta tags, http header, and even social media.
If you only use one free website tool, this one is it.
3. Varvy – SEO check
Varvy is another great SEO tool that is similar to Nibbler, but there is much more information on a detailed level.
While the image below only shows three report cards, there are fourteen detailed reports, such as page speed, HTML, link profiles, and many more.
4. SEOptimer – SEO check
With free tools, sometimes it a good idea to get a second opinion. SEOptimer is the perfect tool to do just that.
The beautiful report interface of this app is what I like best of all. It is quick and easy to know if you have a problem.
It looks like a school report card. Oh look, I got an A!
5. Website Grader – A Quick SEO check
Website Grader has been around for a long time.
The best feature is that it gives you a big number to tell you how well your site is doing.
I also like the big, bold comments to tell you about your site. “This Site Is Great” is what you want to see.
All the basic information you need is above the fold, but you can scroll down for more details.
6. Web Dev – The ultimate website checker
If you really want to find out the in-depth nitty-gritty about your site, then Web Dev will tell you everything you need to know.
It uses Lighthouse to check so many aspects including load speed, performance, accessibility as well as the use of best practices for search engine optimization,
As an on-page checker for SEO and performance, this free app is a huge help.
I still use Broken Link Checker once a month or so even though I have Semrush.
All you need to do is copy your blog or site address into the box, pass the security code check, and click “Find Broken Links.”
If you have a site with a lot of posts and pages, it can take a little while to finish a scan.
But relax, make a cup of coffee and come back 30 minutes later and you will have a list of all your dead links.
You can click to see each error by URL or source code. Then it is easy to remove or update your dead links.
Just be warned, though, that many dead links can come from your visitors’ comments. So there is not much you can do about them. But they do not harm your SEO.
Concentrate on fixing the broken links in your content and articles, because they can affect your on-page SEO.
8. Dotcom Tools – The absolute best site speed checker
If you want to check your site’s page speed performance, Dotcom Tools is the best tool I know.
You have probably heard of Pingdom, Google Pagespeed Insights, and GTMetrix. They are all useful website speed checking tools.
But Dotcom Tools beats them all because it is the only tool I know of that can check your site speed from 25 locations around the world in one test.
9. Uptime Robot – Is your site down?
Uptime Robot is a set and forget app.
All you need to do is add your site or sites and register your email address.
When your site is down, you will get an email, and another when it is back up online.
It is a handy tool to check the performance of your web host. If you get a lot of downtime warnings, it might be time to look for a more reliable host.
10. StatusCake – TTFB checker
StatusCake does one thing very well and for free.
There are a lot of tools listed on this site and offers of free trials. But ignore all that.
This free app can measure and track your site’s TTFB (Time to First Byte).
TTFB measures the duration from the user or client making an HTTP request to the first byte of the page being received by the client’s browser.
Half a second is commonly seen as a very good speed performance, but it is difficult to achieve on some shared servers. If you can keep it to around 0.7 of a second, you are doing okay.
We tend to take the Internet for granted, but it is still somewhat fragile. The same applies to your website.
Taking good care of it and checking that everything is working fine is well worth doing from time to time.
A quick weekly check can save you from losing traffic and help you to improve your site’s overall performance.
The ten free resources I have listed can certainly help you do just that.
Bookmark them all, and play it safe with your blog or sites.