If you are interested in ebook marketing, you might like to note the following report.
In the Rüdiger Wischenbart Global eBook Report, there is some surprising data about where ebooks are popular and selling well.
It is no surprise to read that the US is the biggest ebook market by far.
But what about other ebook reading markets?
Ebook reading markets
If you are focusing your ebook marketing on UK readers, you may be wasting your time and money.
The UK represents only 3% of the global ebook market.
The United States of America is still the by far largest book market in the world, yet followed in the ranks by China, and only then comes Germany, Japan, France, and the United Kingdom.
Together, the six largest book markets account for roughly 60 percent in value of global book publishing.
If you are keen on data about ebooks, the Rüdiger Wischenbart Global eBook Report 2104 runs to about 160 pages.
It covers the ebook market in general, and then by a long list of individual countries.
While I wouldn’t recommend reading the whole document, there are some interesting snippets to take from a scan read.
“Digital will continue to grow for a while at least, and continue to exist, because it is becoming part of the world we inhabit at a level below our notice, no more remarkable than roads or supermarkets.
Ebooks are here to stay because digital is, and quite shortly we’ll stop having this debate about paper vs ebooks because it will no longer make a lot of sense.” (The Guardian) — William Heinemann
What this detailed ebook survey does clearly indicate, however, is that if you are a self-published author and trying to market and promote your ebooks, then perhaps you should carefully consider where and how you promote your ebooks and what book promotion tools you use.
Is Amazon Kindle US becoming the only ebook retailer you need?
My initial thought after reading this was to reduce my ebook marketing in the UK dramatically.
From the data in this report, ebook sales are minimal, and in fact, have totally stagnated in the UK.
One could also conclude that unless you publish in Mandarin, English ebooks stand the best chance of success in the US and on Amazon Kindle.
The two following charts from the report are telling.
With the increasing growth in ebook sales, on top of 67% market share, is it even worth considering targeting other markets or using other retailers other than Amazon Kindle US?
I have included only a few brief details from this very long and detailed report.
But I would recommend taking a look at some of the findings regarding ebooks.
It may help you decide how to best market and promote your ebooks.
But please remember that you should read the statistics in this report with an open mind.
Ebook sales data is not readily available from all publishers or retailers, and especially Amazon, which never publishes such data.
You should regard much of the data in this report as best-guess estimates.