Ways to promote a book in only a few minutes
Learning how to market a book is one of the challenging tasks in the self-publishing process, but it doesn’t need to take hours of your time.
However, it is worth taking a moment to recap and define what it means.
In brief, any action you take to bring your book to the notice of potential readers is of high value. Whether it be an expensive advertising campaign or a simple social media post, the aim is exactly the same.
It is to encourage as many people as possible to consider your book, but importantly, it is not a means of finding people to buy your book.
Think of it this way. Attracting social media followers is all about finding people, connecting, and then communicating. It’s a very slow and time-consuming process.
Online marketing or promoting your book is about getting your book out to the world in as many ways as possible and to as many people and places as possible. The more eyes you can attract to your book, the better your chances of making book sales.
Ideally, the various means you use to do this should be both time and cost-effective, as well as having a long-lasting effect.
With these goals in mind, here are 20 ways to help your book sales that will each only take around ten minutes for you to do.
20 Ten-Minute (Mostly Free) Ways To Quickly Promote Your Book
1. Re-Post one of your 5-star book reviews
You can add your review on Facebook and Twitter along with your book cover image and pin it to the top of your feed so every visitor will see it – for weeks.
To get the link to your review on Amazon, go to the review, and click the permalink button. Then copy this address from your browser.
2. Open a Pinterest account
Pinterest helps you to gain image search traffic to your site or blog. It’s an ideal social network for your book covers.
3. Add a comment on a popular book blog
Look for articles on three high traffic book blogs and post a comment.
You’d be surprised how many people click on comment links, which will lead readers to your profile, author website or blog.
It’s a bit like a book tour, but it is much easier and quicker for you.
4. Add a comment to a newspaper article
Look for a major newspaper lifestyle article. Make sure it is a non-topical article though. Avoid politics! Once again, your profile link as a published author will be valuable in gaining some traffic to your blog and books.
5. Check your author bio again
Carefully read your bio or profile on your social media sites. Has it been exactly the same for a very long time? Does it need refreshing to make it more appealing to readers? Can you improve it? I am sure you can.
Authors hate writing bios, and would much prefer to write a book instead. But, it’s a task that has to be done.
If it has been a while since you published your book, perhaps you could check your book trailer again too and improve it.
6. Publish to Medium
Open an account on Medium and re-publish your best-performing blog posts.
It’s a very easy process to import articles from your blog and Medium can help you gain a lot of new readers.
7. Do you have a Facebook Page?
If not, create one and then invest a little money in gaining Facebook Likes for your page.
On average it costs about 8 to 15 cents per Like. That’s cheap, and also a wise long-term investment as people very rarely unlike a page.
8. Open a short URL account
You can open an account on bit.ly and shorten all your commonly used book links so they look far more attractive when you post them on social media or add links to your blog posts or comments.
Tip! You can edit these short links to reflect a little of your book title or author name.
With bit.ly you can change this very ugly book link:
To this attractive and meaningful link:
Which one do you think will work better and attract more clicks?
9. Run an ad
You can run ads on Facebook or on Amazon if you are enrolled in KDP Select. But with either, be prudent and stay within your budget.
10. Place an ad on your blog
Find your three best-performing blog articles and place your book cover image as a text-wrapped ad, with a link to Amazon, or use a universal link to all your book retailers.
11. Find three high traffic book, writing or publishing blogs and write an article
Make contact and ask if you can write an article for them.
Many sites have a Write For Us page, so keep your eyes open for opportunities to promote your writing to a much wider audience.
Tip! In fact, some writers don’t even bother with having their own blog, because having articles published on popular sites brings far more traffic, readers and importantly, social shares.
12. Set up a free ebook promotion
It’s a lottery, but hopefully, someone will read your free books and be kind enough to post a review. Online book clubs often use free ebooks, so it’s worth a try.
On this point, I discovered I had a new book review today, which I think came by way of a free Kindle copy of an ebook I last offered for free over a year ago. Now that is long-term book promotion!
13. Is your book cover absolutely fabulous and eye-catching?
Now, be brutally honest with yourself, or better, ask people what they think. If you don’t have a top-shelf killer book cover, take a few minutes to search for a reputable book cover designer and get one.
14. Buy affordable long-term book promotion
15. Read an article about SEO
Read an article about SEO (Search Engine Optimisation) and put one or two ideas into practice for your blog or website.
Search engine traffic is by far the best way to attract new potential readers and book buyers, day in and day out.
16. Check your book metadata (SEO for books)
Check your keywords and categories for your book on Amazon KDP or any other online retailer you use.
Can you make a few small changes to your categories or keywords that would help readers find your book more easily?
17. Is your book in KDP Select?
If your book in not enrolled in KDP Select, why not try it for 3 months to see if you can attract Kindle Unlimited readers.
Or, if you have been in KDP Select for quite some time, perhaps try open publishing for a while.
18. Change your book price
Is your book too expensive, or even perhaps, too cheap? Try changing the price for a few weeks.
19. Use the Amazon book widget
Add Amazon’s embedded book widget on your website or blog. It looks fantastic and gives visitors a chance to read a preview of your book and buy it, directly on your site. It is one of the best widgets to help you sell books.
20. Create your Amazon author page
If you haven’t done so, create your author page on Amazon Author Central.
You can add your blog feed, change and improve the look of your book descriptions, add editorial reviews and much more.
An Amazon author page is a must-have promotion tool.
Tip! You can create your author pages on Amazon US, Amazon UK and Amazon Germany.
Bonus Tip – Update your email signature
You use email a lot, and it is as close to word of mouth advertising as you can get.
So add your, blog, Amazon Author page or even a thumbnail or your book cover to your email signature.
It will then be automatic and ongoing book advertising for you.
Extra Bonus Tip – Start promoting your new book now
Not a ten-minute tip, however. Start working on letting people know well before your next book is published, or is even written!
It’s never too early to tell people about your books, and it will be a great source of new material for your blog.