You Get Free Book Promotion Every Time You Leave A Comment

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Promote Your Book For Free

Blog commenting is the easiest way to promote your book for free

There are hundreds of ways to promote a book.

You can use free and paid book promotion sites, write a blog post every week and offer free books.

Marketing your book to find potential readers is a non-stop effort if you want to sell your book,

If you have published more than one title, you will know how much hard work is involved in keeping the buzz going for your books and ebooks.

Encouraging people to take an interest is not easy and is sometimes counterproductive.

Direct approaches using social media or even your email list often only achieve very low click-through rates, and poor conversions to book sales.

But when people accidentally stumble upon you without you coercing them, the results can be surprising. In SEO speak, it is called organic traffic.

The key element in obtaining this type of traffic is a shared interest.

In other words, they find you because you have expressed an idea or opinion that is interesting to them too.

Organic traffic is gold

Of course, you can achieve this by writing articles for your blog. If you can get a good ranking on Google, you will get organic, or search traffic.

But it is a lot of hard work, and it takes time to write articles and wait and hope they rank.

Some authors use guest posting as a means of free promotion. It can work well if you can find high ranking blogs to accept your article.

You can expect to get a quality backlink to your website, or even to your Amazon Author page.

There are also sites that accept articles but as sponsored content. This means that you pay to have your article published.

Normally it is not overly expensive, and again, if the site is high ranking, you will get a solid backlink.

Press releases are easy and there are many sites that offer them for free. However, very few people read them, but you do get a link.

Another way to get search traffic is to pay for Google Ads, but it is very expensive. It is rarely worth the investment for books, as the price for one click is nearly as much as you would expect to gain in book royalties.

But all of these means are either time consuming or expensive.

Is there an easier way?

Leave a comment, get a link

Commenting on blogs and articles is free, quick, easy and fun. Best of all, you will very often get a link back to your site.

Links from comments are not the same though as an external link embedded in an article, so it needs a little explanation.

There are two types of links. One type is marked as dofollow and the other, nofollow.

A dofollow link tells search engines that the site would like to pass on authority to the site in the link. Naturally, nofollow is the opposite. It tells search engines, not to count the site.

Comment links are generally nofollow.

In the end, it doesn’t really matter, because you want your comment link to produce traffic, not improve your site’s ranking.

But before you rush off madly commenting, there are a few checks you need to do.

Firstly, not all blogs give you a link. Because of the huge amount of comment spam, many have removed the function.

You can check by clicking on a comment author’s name. If nothing happens, there is no link available.

However, there are many popular sites and platforms that offer links.

You should check your profile on some of the most popular platforms such as WordPress, Blogger, Disqus, Gravatar or newspapers or magazines where you have commented previously.

Make sure your profile details are up to date, and that you have listed the correct link to your author website or blog where your books are listed.

Now you are ready.

Commenting gets traffic if you do it right

This is the wrong way:

Nice post!

Love your blog.

Interesting stuff.

Short comments of only a few words are only slightly better than spam. Very often they are deleted by discussion moderators.

Blog comments that get read, attract attention, thumbs up or likes, are well written and add value to the article or the discussion.

Make sure you read the article before you add your comment.

Never comment after only reading the headline or title!

It could lead you to post an irrelevant or worse, embarrassingly silly comment that has nothing to do with the article’s main topic or argument. Read the article first.

You can start a fresh comment, or reply to one. Both work well, but a reply is an instant connection, so consider its value.

Similar to a well-written article, a great comment is well crafted, to the point and of a length that can offer value to the discussion.

It should be at least 4-5 sentences long and be error-free and grammatically perfect.

Remember, express your idea or opinion, politely, and in an interesting way to attract people who share your interest.

Where can you get the most attention?

I have found that comments on newspapers are a great source of referral traffic.

I have accounts on The Guardian, The Independent, Huffington Post just to name a few. You should check your local newspapers because they can really boost your presence.

The huge advantage of commenting on newspaper articles is that they are syndicated and shared so widely. Your one comment could be seen by thousands of people on hundreds of platforms.

I don’t know how many times I have had people send me messages, emails or contacted me via my website saying they saw my comment on Facebook, Twitter or wherever.

But I hadn’t commented on these platforms. These contacts came from my newspaper comment on an article that was shared on social media.

Here’s a tip. If you see a newspaper article on Facebook, don’t comment there. Go to the original article, and get a link!

WordPress and Blogger are also top blogging platforms for links because of the enormous number of people who are active on them.

If you haven’t got an account on Disqus, you should register and create one. It is a commenting platform that in integrated into many blogs and even smaller newspapers.

On most of the sites I have mentioned above, there is a simple tick box that is going to really help you gain attention.

Have you seen it?

Notify me of new posts via email.

People almost always tick this box, which means that they will get your comment in their email inbox.

Is that an author and book promotion winner, or what?

And for free.

Post a comment, get a backlink checklist

1. Check and update all your commenting profiles on every platform or site you use.

2. Make a bookmark list of your favourite sites that will give you a link.

3. Write comments that add value to the conversation.

4. Replying to replies can be of high value.

5. Comment regularly and widely.

How helpful was this article for you?

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Derek Haines

Derek Haines is an Australian author, living in Switzerland.

11 thoughts on “You Get Free Book Promotion Every Time You Leave A Comment

  • Thanks fr another useful article! I’ve been following your posts on Twitter and am hoping that using your advice will help with book sales!

    Reply
  • I hadn’t really thought about commenting as a means of promotion in any concrete sense, because in most cases I hesitate to mention my own stuff, even when I think it’s relevant. But I like the tip to click on a commenter’s name to see if I’m taken to a contact point for that person. That’s a way of making intelligent decisions. I also hadn’t thought about commenting on news articles in this sense. I comment on the NYT regularly, but not in other venues. A new option. Thanks. I’ve benefited from several of your recent posts already, so this will be another one.

    Reply
  • Derek, I just wanted to express how helpful your posts and tutorials have been for me as I navigate the self-publishing world. Thank you, Alethea

    Reply
    • Thank you very much, Alethea. I am happy to hear that our articles have been of value to you.

      Reply
  • I’ve read this article two separate times now and may read it a third just to absorb all of the information. I think one point that was really salient to me was the “dofollow” vs “nofollow. This takeaway is helpful in a much more “grander scheme of things” view than just commenting.
    I think in many cases, people comment because they have some type of initial connection to what they’ve read, so their comment is not necessarily strategic, especially from a SEO standpoint. I like you advice and explanation. Commenting should be genuine and authentic rather than self serving, but it is important to understand the seen and unseen benefits.

    Reply
  • This was helpful, Derek. I comment a fair amount but never thought to include online newspapers and magazines. Thanks for the tip!

    Reply
  • This is such wonderful advice for people who want traffic to their blog. I’ve been asked lots of times about how to get people to visit and comment on blogs, and when I ask the person asking the question if they read and leave comments on other blogs, and the answer is ‘No, I don’t have time to do that’ then I know that there lays the problem. Not everyone likes to be told what they are doing wrong, but it is a great free way of getting traffic and more followers.
    Thanks for the excellent advice, Derek. I’m off now to find some local newspaper sites.

    Reply
  • A thoughtful and useful commentary that has added further fuel to my determination to fight my way through the maze of promotional offers for anyone who has self-published, It’s a minefield out there and despite all the wonderful offers (especially those using Twitter) I find very few positive results (i.e. sales) are achieved. But I’ll keep trying.

    Reply
  • Another article of huge value for us indie authors. Thanks for clarifying the do follow and no follow aspect I do comment on blogs but had not realised the power of commenting on newspaper articles. This article is going to be saved and studied again closely and yet again I have gained some enormous value from your experience which you so generously share. The reader comments are useful too. Thanks very much Derek.

    Reply
  • I just got you from twitter. I am new at this and welcome this advice. I uploaded my first collection a few days ago and need all the help and pointers I can get. Thank you.

    Reply

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