Guest blogging has a lot of advantages for your online book marketing and author promotion. But you need to know how to guest post the right way.
With a quality guest post, you should get a backlink or two from your byline or author bio.
It can improve your organic traffic and SEO for search engines.
You also have the opportunity to reach a new and broader audience.
Find more readers
If your guest article is accepted and published by a high-ranking site, you can expect an increase in your online traffic and perhaps even attract new subscribers.
There is also the advantage of making contact with influencers in your market niche.
Guest posting can create a lot of opportunities to help your marketing strategy and linking building.
Content marketing is becoming more popular due to problems with social media content delivery, especially on Facebook.
Many marketers are reducing or even abandoning their activity on social networks.
Digital marketing is going back to earning organic traffic from Google search by using guest posting sites as the best means of reaching an audience.
The benefit of guest blogging is a two-way street
If you are a blog owner, writing high-quality content for other sites helps you increase your reach and improve your SEO.
While accepting great guest writers on your blog can add more variety to your content and save you time.
For a content writer or affiliate marketer, finding guest blogging opportunities on quality sites with good domain authority is a key ingredient to success.
But, as with all online opportunities, there are the good, the bad, and the ugly.
There are great writers and great sites where you can submit your articles.
However, there are also aggressive backlink schemes aplenty, as well as deceptive content with links to shady operators.
To make a success of guest post opportunities, you need to do it the right way. But so many are doing it the wrong way.
The wrong way to guest post
Backlink hunters abound.
They use software to target and collect hundreds of potential websites and then spam the contact page of each site asking to post content.
The same method is used to ask for a backlink in a site’s existing content.
It is quite easy to spot, as the software can usually only be set to run using a Gmail account.
Any article submission request I receive from a Gmail account on my general contact form heads straight to my junk folder.
Whether automated or not, sending an article submission to a site’s general contact form will usually result in your message being ignored.
For a site wanting to accept guest article submissions, it will usually have a dedicated Write For Us page with a specific contact form.
If you want to submit an article, writing it, and then contacting a lot of sites to publish, it is going to cause problems.
If you get accepted by more than one, your content will not be unique, and the chances of the site owners taking it down are very high.
How to fail
One great way to fail at the first hurdle is to have spelling or grammatical errors in your submission message.
I read a submission request yesterday that offered “useful advices” for my readers.
Lastly, sending a request to post an article about Bitcoin investing or iPhone hacks full of spammy links to a site specializing in camping equipment is not very smart.
Submissions that are way off topic end up in the trash folder.
If you only want to submit or accept guest posts to get a bundle of backlinks, especially from low-ranking sites, you will be disappointed.
Google knows how this works, and it will adversely affect your SEO.
Matt Cutts stated, “I’m calling it: if you’re using guest blogging as a way to gain links, you should probably stop. Why? Because, over time, it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging, then you’re hanging out with really bad company.”
Find guest blogging opportunities the right way
Guest blogging is all about top-notch quality writing for high-authority sites.
It can be time-consuming to learn how to find guest blog opportunities.
It takes time to find a reputable site that is accepting guest posts, to get their okay, and then to write an in-depth article.
For site owners, it takes time to read, check, and decide on the best submissions.
If you want to allow writers to submit a guest post submission to your site, create a page specifically for this purpose.
Most sites call it a Write For Us page.
Most importantly, add it as a menu item in the footer of your site and make sure it is an indexable page.
On the page, outline your guest post guidelines and your process for accepting guest blog posts.
You should also add a contact form at the end of the page and identify it so you will recognize it when you receive an email notification.
An automated reply confirmation email is also a good idea. You can give an estimate of the time it will take you to respond to a request.
Research the possibilities
If you want to find sites to submit your content, start by doing a Google search for, write for us.
You can also do Google searches by your target subject. Try using, write for us publishing or write for us politics or write for us technology to find sites.
There are guest posting opportunities from sites in all market segments.
Also, check sites that you know about and scroll down to the footer of the page for a link.
Here is the footer of Publishing Talk.
You can make a list of sites for potential guest posting and then read their guidelines carefully.
If it is a good fit for your subject, make sure you send all the information necessary.
Most will ask you to include a link or links to some of your published work. Perhaps also, a few of your article topic ideas with reasons why they will suit the site’s readers.
There is very often a text box where you can ask questions.
Always ask two or three questions here in your guest post pitches. It shows that you have looked at the site and that you want to know more.
Asking and answering questions builds relationships.
But don’t forget to check your spelling and grammar carefully. Then go ahead and send your request and post ideas.
If you receive a positive reply, check that you agree with everything and, if not, ask more questions.
Check how many anchor text links you can add to your article and if they will accept commercial links.
It is also worth checking if the site plans to add its own external or internal links to your article. Also, ask if they can give you an idea of the time needed to publish.
It is always wise to make sure that you and the site owner agree before you write your article. Then you can go ahead with writing your great guest post.
If you are a guest blogger or you want to accept guest blog posts on your site, the right way is the best way.
Getting accepted by one high-ranking reputable site will bring you a new reading audience as well as one valuable backlink.
For a site owner, nothing is better than a well-written and highly informative article.
Great writing will always gain readers. If you respond to comments you receive, you will enhance the value of your piece of content.
Do it the right way by doing your research first, asking questions, and being clear about your objectives.