Amazon Kindle Unlimited KENP Is The Game Changer

Kindle Unlimited Game Changer

For self-published Amazon authors, Kindle Unlimited (KU), version two, Kindle Edition Normalized Pages (KENP) Read, will, or perhaps already has become the absolute game-changer in ebooks.

For as long as I have been self-publishing ebooks, nothing has come close to changing the whole self-publishing book market as much as KENP.

At last someone, and in this case, Amazon has managed to find a new, inventive, and fair means of rewarding authors, while at the same time, satisfying readers.

But will it work for Indie publishers in the long-term?


Will self-publishers win under Kindle Unlimited KENP?

Kindle Unlimited KENP favors self-publishing authors, because the big five publishers have, as yet, decided to stay out of the game.

So here is a golden opportunity for self-published authors to garner new readers, earn a fair return, and make some money. Thank you, Amazon.

While a set price for an ebook borrow was all well and good under Kindle Unlimited version one, it had a serious problem.

There was no guarantee at all that the borrower actually read the ebook. So to be paid for an unread borrow was nice, but not all that fair to anyone.

But under KENP pay per page, the return for an author is in pages of an ebook being read. Isn’t this the whole point of being an author?

Not only that, but even if a reader fails to finish an ebook, which is far more often that one would like to admit, an author gets paid for the page count. This is very, very fair.


There’s a lot of money in the pot

Additionally, Amazon has really upped the ante, so to speak, by making the Kindle Unlimited (KU) monthly pool for KENP, well, huge.

Kindle Unlimited 11 million

From around $3 million under version one to about $11 million under KENP.

While I am only guessing here, I would venture to say that this is a ‘loss leader’ exercise for Amazon.

Something which it has done many times before to capture a market. Then as time goes by, turns it into a profit after having reduced (i.e., killed, pulverized, and destroyed) most of its competitors.

Apart from the competitive market dynamics at work here, self-published authors have a huge opportunity right now.

As more and more subscribers join Kindle Unlimited in the various Kindle Store regional markets, these subscribers will, almost totally, be offered self-published titles. It is because the big five and other publishers are out of the game.

Amazon Kindle UnlimitedIt’s now a one-click game for readers, who pay their $9.99 Kindle Unlimited membership subscription each month.

One small box to tick that favors self-published authors to the maximum.

Of course, there is one downside to this fantastic opportunity.

It is that an author will need to enroll in Kindle Direct Publishing Select (KDPS) and give Amazon exclusive rights to their ebooks to be able to have their ebooks listed in KU.

This debate has raged for as long as KDP Select has been in existence. But now there is a very serious reason to reconsider whether or not an author is prepared to forego other retailers and put all their eggs in Amazon’s basket.

Perhaps, KU and KENP have made a difficult decision even more difficult to avoid.


Long is in, but shorts are out

While the Kindle Unlimited KENP rate returns between $0.004 and $0.005 per page read, this is good for a full-length novel, compared to say a selling price of $2.99 to $4.99.

But for novellas, it might not be such a good return.

In a recent post, Joe Konrath gives his findings on KU KENP. As a leader in self-publishing, his post and earning statement makes for compelling reading. He says:

So my KU income doubled under the new payment system. I have no idea what to attribute the extra twelve hundred in sales to, but it’s pretty clear that KU 2.0 benefits me.

Food for thought?



I am definitely not a bestselling author, but I am very happy with my little micro-niche.

However, with KU 2.0, I have experienced exactly the same surge as Joe Konrath.

My income is up by almost doubled since the introduction of Kindle Unlimited KENP.

Now that is something I have never experienced before.

So all I can say is – Kindle Unlimited KENP is a game and income-earning changer.


Further reading: Kindle Unlimited Has A Problem – It Can’t Count Words

Derek Haines

A Cambridge CELTA English teacher and author with a passion for writing and all forms of publishing. My days are spent teaching English and writing, as well as testing and taming new technology.

4 thoughts on “Amazon Kindle Unlimited KENP Is The Game Changer

  • December 10, 2019 at 8:40 pm

    Forgive me Derek but are you on KU or no? In. your article you said your income almost doubled with KU. But in the comment above you said you have no books on KU (due to problems it has). Is it that you were on KU and are recently out of it? Pardon, but Im confused!

    • December 10, 2019 at 8:46 pm

      I never leave my ebooks in KU, or KDP Select for too long. I really believe there is only a short term benefit.

  • August 2, 2018 at 8:25 pm

    The problem with KU however is that if someone decides to point a click farm at you, Amazon will shut your account down and ban you for life. Not just your KU account, your entire KDP account.

    And they do this with no warning at all. In fact I suspect it’s totally automated and no human ever gets involved. Getting your account back is almost impossible. Amazon has banned some of their most popular and biggest selling authors this way, and three weeks later Amazon is still refusing to tell anyone what they did. Or to fix things.

    So yes, KU can get you more eyeballs.
    It can also destroy your writing career if someone decides to get rid of the competition. So I would advice everyone to stay OUT of KU, until Amazon fixes this latest ‘bug’.

    • August 2, 2018 at 8:48 pm

      Yes, true John. It is one of the reasons, among many, why I do not have any of my books on KU. It’s a swamp.


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