Amazon Tries New Attack On Fake And Paid Amazon Reviews

Amazon Tries New Attack On Fake And Paid Reviews

The sorry saga paid Amazon reviews on continues with a new tactic to thwart the practice.

Amazon has taken a new approach in its ongoing battle against paid and fake reviews on its products.

Whereas before, Amazon deleted these reviews or went after the provider of paid reviews, Amazon has now set its legal sights on sellers.

This is important for self-publishing authors because if you are publishing your ebooks and books on Amazon through Kindle Direct Publishing, Createspace, Lulu or even through a publisher, you are an Amazon seller.

According to an article on TechCrunch, Amazon is suing sellers for buying fake reviews.

While the article details three legal suits that are not connected to ebooks or books, the fact that Amazon is targeting sellers should forewarn authors that Amazon has changed tack.

Up to now, if an author bought fake reviews, the only ramifications were that the reviews might be deleted, or Amazon would go after the provider of the reviews, such as it did in the case of Fiverr.

But now, Amazon has issued a clear warning by initiating these three lawsuits.

If you are an Amazon seller, and you use paid Amazon reviews, you are risking being taken to court by Amazon. Not a pleasant thought.

Paid and fake book reviews are rife on Amazon; even accepted by some as just being part and parcel of the business of promoting a book.

Many authors shrug their shoulders and say, “well, if you can’t beat them, join them. ”

I was offered paid reviews by a provider some months back, and when I noted that is was against Amazon’s Terms of Service, I was told that all the successful authors were buying Amazon book reviews and that I would never stand a chance of selling well unless I bought reviews.

Needless to say, the provider was right. I didn’t buy any reviews, and my books are definitely not up in the top twenty bestsellers.

I am not sure if Amazon’s new threat of legal action against sellers will work, but it proves that Amazon is still trying to rid its stores of fake reviews.

In previous actions, though, Amazon has sometimes used a hammer to kill a flea, and in the process, deleted a lot of genuine book reviews, so beware.

The safest way to avoid any problems is not to get involved in fake and paid Amazon reviews.

Okay, your book may not do so well, but at least you won’t risk being sued by Amazon.

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Derek Haines

Derek Haines is an Australian author, living in Switzerland.

9 thoughts on “Amazon Tries New Attack On Fake And Paid Amazon Reviews

  • Interesting. So ironically, if you want to attack an author (it happens), post a glowing, 5-star review of his book on Amazon. Word this review in such a way as to make it fairly obvious that the author paid you to write it.

    Then, sit back and wait for Amazon to sue said author. The author probably be cleared, eventually, but it will cost them a significant amount of time and money in the process, and their reputation may never recover.

  • So what about Kirkus, and all those other paid for services that provide reviews as part of their ‘marketing Strategy’? Will we see the end of those scams?

  • I think that encouraging people to buy your book is one thing. But this is a little unscrupulous. One should always be honest when conducting business practices.

  • Does this mean that if I gift a book to a reader in exchange for a review, this is against Amazon’s wacky regulations? Author’s Den as a new program where reader’s and writers can ask for a book–free to them–with promise of a review on AD. But tis review can also be put on Amazon. Is this allowed.

    • I believe Amazon’s terms state that review copies of books are allowed, but if you’re reviewing a free review copy, you need to state clearly in your review that you received a free copy in return for your review.

  • Yes, a gift ebook might not allow a review. But it’s always a guess. As for Author’s Den, it’s been around a for very long time, so I would think that what it offers is all above board.

  • I know an author who’s books sell in the tens of thousands and I’m sure he wouldn’t pay for reviews. He has enough real ones and doesn’t need to. So I don’t buy the story that everyone’s doing it.


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