New Authors Beware of Scam Agents and Publishing Sharks

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Authors beware of scam publishing agents

Beware of the scam agents and sharks in self-publishing

Publishing a book today is easy with self-publishing services that are generally offered for free online, or if not free, they are very cheap.

This low-cost simplicity, however, has made it a goldmine for shady scam agents and scam publishers to deceive new authors who are trying to get their book published.

I received an unsolicited email today from a long time publishing scammer, which reminded me that the publishing seas are still infested with these untrustworthy sharks.

In general terms, these scammers prey on either an author’s dream of becoming published, or on the fact that an author may not know how to self-publish and has given up on traditional publishing, but still yearns.

Don’t fall into their expensive traps.

Don’t be fooled by scam agents. Here are some warning signals.

Unsolicited invitations to submit your manuscript

Literary agents and publishers all have huge slush piles, so none would be asking to make them even higher. If you are asked to submit your manuscript by someone you don’t know, especially by unsolicited email, DO NOT reply.

It’s 99.9999% sure to be a scam.

If you are approached out of the blue by a publisher you don’t know who wants to publish your book, be careful. It is a telltale sign of self-publishing companies to avoid.

beware of publishing agents and publishersOffers to help you get published

Social media is full of helpful people, but there are also many who charge a lot of money for their helpfulness and may forget to tell you this upfront.

The term there are editors and predators is now a common expression in self-publishing circles.

Self-publishing is basically free, so DO NOT pay for what you can do, or can quickly learn to do yourself.

Marketeers and racketeers

Advertising and marketing a book is time-consuming and there are costs involved in paying for reputable services such as Facebook advertising, Google Adwords, paid blog posts or perhaps even an advertorial in a local newspaper.

These are all normal expenses, and they are relatively cheap and beneficial. Offers to market a book for a package price by someone you do not know, and guarantees success is a sure sign of a scam.

DO NOT pay for book marketing services packages. Arrange and pay advertisers for your book advertising directly with reputable and well-known advertising service providers.

I’m a publisher

While there are many legitimate publishers and small press, especially in niche markets, always check the reputation of a publisher before doing anything. A comprehensive list of publishers and distributors, with comments about dubious companies, is maintained by SFWA and Writers Beware.

DO NOT enter into an agreement with a publisher without checking their background, history, reputation and ethics first.

Writer, reader, editor, copy editor, proofreader, publisher, cover designer, book marketer, self-publishing consultant

No one person can supply all these services. Beware of failed writers trying to make a buck on the side by offering services that they are not qualified to provide.

DO NOT pay for amateurs. If you have to pay for a service, pay for professional services offered by reputable providers.

avoid scam agents in self publishingMake informed choices

There are no easy ways to become successful in book publishing, so the best way to avoid scammers and the possibility of being ripped off is to understand from the outset that publishing a book will be a tough job.

For those authors and writers who are trying to publish for the first time, there are three established and safe avenues to getting a book published.

Traditional Publishing

This means approaching literary agents with the hope of being contracted and having your book published and then promoted by one of the large publishing houses.

This, of course, is the most difficult and time-consuming method and it will involve sending submissions to a number of agents and then waiting and hoping.

The rejection rate is so high these days that a new author will need a lot of luck. It is not impossible of course, but for new writers, it is not very easy at all.

Pros: No publishing costs to an author and an advance is often paid.
Cons: Difficult to get published and royalties can be quite low. An author also must sign away rights to a book.

Self-Publishing

As the name implies, self-publishing means that an author will have to do everything that is necessary to get a book published, and then to market it and hopefully sell enough copies online to get a return on the time invested in writing and self-publishing a book.

For those authors who are totally new to electronic self-publishing, it will be a learning curve to begin with and it is necessary to have a sound knowledge of basic word processing, computer and Internet skills.

These basic skills include uploading and downloading files, formatting Word documents styles, converting Word files to pdf and epub files, image resizing, as well as having a good understanding of file management.

Although self-publishing is generally free, there will be some costs in preparing a book for publication. These could include expenses for a book cover, editing and proofreading.

If you find self-publishing technology beyond your ability and need to use an assisted self-publishing service, always make sure you retain all rights to your book, and that all royalties are paid to you directly by the online retailer.

What to expect to pay for reputable services:

Pre-made e-book cover. US$30-60
Custom made book cover. US$250-500
Proofreading and correction – basic. US$ 200-400 for approx 80,000 words.
Assisted self-publishing services. Preparation of manuscript files and publishing for you on Kindle Direct Publishing for ebook and paperback, and Smashwords or Draft2digital for ebook distribution. US$200-250.

Pros: Quick to publish in e-book or paperback. Free or at least very cheap depending on preparation costs. Authors own all their book rights.
Cons: Some computer skills to learn. All facets of publishing, marketing and selling are the responsibility of the author.

Vanity Publishing

Although vanity publishing has been frowned upon for a long time, there are still a few large vanity publishing houses around. A few traditional publishers used the services of one vanity publisher as a means to offer this method of publishing to new authors, but thankfully, most have closed down these expensive pseudo self-publishing sites.

Unfortunately, some vanity publishers have re-branded and re-named their services as self-publishing, which it definitely is not.

No matter how well-known or established vanity publishing is, or if it goes by a new name, new authors need to be aware that it will be a very, very expensive way to publish a book.

Most of their websites make no mention of the prices they will charge, which should be a warning.

Vanity publishing means that the author pays for everything for a book to be published, which can often amount to thousands of dollars. This cost does not normally include marketing a book other than that it will available on the vanity publisher’s website.

Vanity publishing is easy, but it is an awfully expensive way to fill your basement with 5,000 copies of a book, which you may or probably, you will not sell.

The key warning signal that you are dealing with a vanity press is when you discover that you are being asked to pay a huge amount of money upfront to publish your book. This is when the word scam springs to mind very quickly.

There have also been many complaints about the high-pressure business practices of certain vanity publishers. Be careful, and search the Internet for customer feedback on any company you may consider before committing to a publishing contract and handing over your money.

Samita Sarkar wrote a very good article about how to spot publishing scams for the Huffington Post.

Her warning signals in the piece are very good advice. These four are classic for high-pressure selling vanity publishers.

The publisher’s website contains little to no information to attract readers, and is almost entirely devoted to selling to authors.

The website contains slogans about helping authors “tell their story” by “letting the experts guide them,” etc.

In exchange for your name, email, and phone number, you can download a free publishing guide.

Expect a call later on that same day, before even opening the guide.

I can personally attest to this last point. I was once pestered with almost daily phone calls for over two months by one of the most well-known vanity publishers.

Pros: Trade publishing quality books with paid editing and cover design services.
Cons: Annoying high-pressure selling by some vanity publishers. Usually extremely expensive with no effective marketing support. 

Conclusion

As an author, if you receive an offer that is too good to be true, it surely will be. In publishing a book, there is only one way to succeed –the hard way, and no amount of money thrown at a publisher will make it any easier.

In my opinion, a new author has two sensible choices when it comes to getting a book published – either try to work with a literary agent and a reputable publishing house or self-publish and enjoy the learning curve and the journey.

Both are tough, but that’s the reality of book publishing today. There is no easy way.

We have published a more recent article regarding vanity book publishing that also might be of interest to you.

Helpful links for new authors

Thumbs Down Publishers
List of Literary Agents UK & US
Kindle Direct Publishing
Smashwords
Draft2Digital
Createspace
Lulu

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Derek Haines

Derek Haines is an Australian author, living in Switzerland.

12 thoughts on “New Authors Beware of Scam Agents and Publishing Sharks

  • Eons ago when I first started my writing career, I, too, received a letter from an agent who wanted to represent me. Of course, there were minimal fees. I was about to jump on it when I realized, the only way she could have found me was via my website which was MY first amateur attempt at website design programming. The only information I could find for this person was a PO box and city. I decided to keep my cash and waited. Years later when I was the coordinator for a local writing conference, I received a letter from an agent who was willing to come – for free – to talk and mingle. I, to say the least, was quite ecstatic. I was about to offer her the spot when I decided to check her out. Hm? Same city and another PO box. My curiosity piqued, I dug a little closer. Over the years I had become quite a web sleuth. Come to find out she was quite the scam artist, including faking her own death and fleeing the country to avoid retribution. She was back and had almost nailed me. I, once again, withheld the monies, the organization’s this time, and moved forward with a more reputable agent. What I’m trying to share with many words, no only the newbie, but also a “been around the block at least once” author can be trapped by a scammer if the bait is really good. Always step back if it seems too good. It could be, but it might not be. My friends have been scammed, one by an publisher who absconded with all his money and the other, scammed by an agent who billed her $350 quarterly for services rendered. It wasn’t until she asked to see where the agent had been submitting did she get poor photocopies of obviously doctored rejects. She had decided to submit on her own, too, and didn’t want to duplicate efforts. That was after 3 quarters ($1050) of supposed rejections for a total of 4 reject forms. As you said – the waters are full of them. Swim cautiously.

    Reply
    • Some time last year a man with a funny accent who’s name I remember was Nelson Suares or Suarez from Pageturner, Press and Media? turned up offering dreams. I never believed the man but I still got his email which showed their address in CA. I might pay them a visit to see if I was wrong.

      Reply
  • Predators & Editors seems to have gone to sleep right now, due to lack of staff. Too bad.

    Reply
  • You missed one major opportunity for authors — small, independent publishers. They offer the same services as the major New York publishers in that there are no upfront costs for authors nor is there a requirement to buy X amount of copies of your own book. They often pay higher royalties than bugger presses but there are no advances and distribution can range from good to almost no existent. But you also don’t need an agent to get your foot in the door.

    The biggest rule to follow in looking for a legitimate publisher is, if they ask for money upfront for anything, no matter what they call it, they’re not legit. Check out publishers of your favorite trade paperback novels. Those are often small press. Also find a recent copy of Literary Marketplace LMP — often carried by libraries. They list publishers and agents and what they’re seeking. Then check out the websites listed for more information.

    Yes, you have to spend some time researching what’s best for you, but it took you months to write the book, shouldn’t you be willing to put some time into finding the best home for it?

    Reply
  • I was contacted by New Reader Magazine. Their address is 100 Church St NY,NY.
    They said their research team found my book on line and offered to turn it into a screenplay and submit it to producers _for a price of course.
    They claimed they had done the same for, Dances with Wolves,Twelve Years a Slave ,No Country for Old Men and many others.
    Their approach was very professional with email and follow up phone call
    Just thought you would like to know.

    Reply
  • I was about to sign on with a Company, I was talking to 2 different agency, but did not really trust neither,
    due to my gut feeling, I was right. One agent continues to call and email me when I had told them prior. I would contact them after I had made my mind up. But the 2 agent was very patient, I asked that they send me a copy of a contract, the contract had scam written all over it. They wanted me to pay so much upfront and then access to my credit or debit card.

    I had forwarded them my manuscript along with images attached to my manuscript, one agent asked that I send the images separately. I knew just by that they were going to try and steal my images for their own purpose. It’s best to beware of any agent. Even if they advertise on TV

    Reply
    • I received another email from one of the agents, I had contact with in my journey on finding a good Publisher, I could not believe he would try to connect with me again. Well, he did. I deleted his email as SPAM

      Reply
  • I sent my manuscript to a publisher and they said they wanted to charge me a $595 for publishing the book,and $299 for 10 months after. I pay the publishing fee,That’s a red flag for me,I’m asking for them to return my manuscript.

    Reply
  • Made me laugh that there were two ads for this very thing after the first paragraph of your blog post put in by Google Ads, it looks like. ;)

    Reply
  • I’m working on my first book of poetry and I’m learning a lot in the process of looking into where publish it. I 99.9% sure I’m going the self publishing route now. I just want to go over a few things with one consult again, but I’m pretty sure in the end I will be telling them thanks for everything, but this isn’t the right direction for me. I want to make the right choice for myself especially since I don’t have a lot of money right now to put into publishing and I also don’t mind waiting to publish when I can afford my own site, etc.

    Reply
  • Great article on navigating the sometimes shark-filled waters of self-publishing. Keep up the great work.
    Thanks
    Cary

    Reply

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