Author Promotion

Many new UK self-published authors I have had reason to be in contact with are often unaware of Amazon geoblocking. It means their ebooks that are available on Amazon.co.uk are restricted to UK buyers only. Depending on where you live, Amazon geoblocking can restrict what readers can buy on the Kindle Store. This is logical…

Amazon Author Central is a fantastic promotional tool for self-published authors. But why does Amazon Author Central UK persist with a separate page for Kindle Direct Publishing (KDP) self-publishers? An Amazon author page should be just that. A page, and only one. Why are UK authors penalized by having their Amazon Author Central UK pages…

Being a writer or author is one thing. But being able to promote, market, sell, and profit from your writing is another. It is what often defines being an authorpreneur. There are many writers and authors nowadays, but there are relatively few true authorpreneurs. Why? Because it is a tough business and for many writers, being…

Selling ebooks follows the same formula as selling any other product on the Internet. You need to drive traffic to your book. The more traffic you can send or drive to your blog or website will help to increase your book sales. Only a tiny fraction of the people who come across your book will…

Are you guilty of using hackneyed clichés in your author bio? You see so many unimaginative fixed expressions in many bios. For example, inspirational author, debut author, author of (book title), published author, I am an author, author of books, a budding author, and an award-winning author. The worst of them all, which is usually…

Learning how to market yourself as an author is essential and will help you reach new readers and book buyers. But with so many different options and strategies to choose from, it can be challenging to know where to start. However, the two basics are building a social media presence and writing and creating engaging…

Using your Twitter followers to promote books is very popular, and it is a great social network for many people for marketing and book promotion. Along with Facebook, these are the two best social networks for building your follower count and attracting attention to your writing. Getting a lot of Facebook Likes on your Page…

Email marketing was, is, and will be an effective method of improving the performance of your business. Are you using email marketing for book promotion? As a self-published author, you have to pay attention to all the aspects that surround your activity and book promotion strategies. Simply put, you shouldn’t perceive yourself just as the…

Author branding is the buzzword for creating a public image to brand yourself. For authors, especially new writers, it’s imperative that you promote yourself as an author and build a brand around your name. All too often, I see bios of authors that read, in total, Author of Tinkle Tom’s Adventures or similar. It says…

You don’t need to become an expert in Search Engine Optimization (SEO). However, some basic knowledge can help an author promote their books. You don’t need to take years learning how to optimise content for the web. However, keep in mind that millions of people use Google, Bing, and other search engines every day to…