Facebook and Twitter are essential social media platforms for self-publishing authors. But many new authors forget about taking the extra step of setting up a website or blog.
It is essential to start a blog for so many reasons. The most important of course is that you can get search engine listings with Google, Bing, and Yahoo so people can find your blog posts.
Your thousands of Facebook and Twitter posts, or even personal blog posts, will not help potential readers find you by using search engines such as Google Search.
Like all small businesses, you need a dedicated author blog to gain Google indexing and ranking.
Why you need a blog
The only way to have your name and your books listed in online search is to have a blog or website. It is your first real step in book marketing.
Another reason is that with a blog or website, you can publish many pages or posts dedicated to your book. You can then use these to post on social media along with your book cover.
It is far more informative for readers and much more effective than posting links to your book on Amazon or Kindle Unlimited, over, over and over again.
The last reason is that you are in full control.
With your own website or blog, you control your content, so you can promote yourself as an author and your books far better, and in much more depth. Think of your blog as your online store for your books.
Then, with regular blogging, you can build your online presence, and naturally, your search engine listings.
Free blog platforms or paying?
What are the best blog sites?
For serious pro blogging, a self-hosted WordPress blog is the best choice because it offers so many additional features, including many forms of automation.
But blog hosting costs money for your server space and custom domain name. You also need to have very good technical skills and know-how to use an open-source content management system (CMS).
If you are new to blogging, WordPress hosting is unlikely to be suitable for you.
Free blog platforms usually offer everything you need to get started, without having to worry about web hosting, security or coding.
You can even use other free writing tools to help you write new blog posts.
The most popular free blogging sites offer a drag and drop website builder to make it easy when it comes to creating a blog.
You will have enough customization options to make it visually appealing. Some even offer a free domain name and Google Analytics integration.
However, if you discover that you would like to have more options once your blog is well established, some free platforms have an optional paying option to give you more powerful capabilities.
For most new bloggers, though, the free versions offer more than enough functions and options to get you started.
You don’t need to spend a cent to host blogs to have a great blog or website
If you haven’t got an author blog or website yet, here are the most popular blog sites for you.
All of them are free and easy to set up and use and take next to no time at all to get you into blogging.
Weebly does one thing really well. It makes the job of creating a website extremely easy.
It is a great choice for authors wanting to showcase your books very quickly. There are all the tools you need to write blog posts and build a following of readers.
You don’t need to know about anything technical. Just create your new beautiful blog and have fun.
WordPress now powers more than 25% of sites on the Internet, so it is clear that it is the number one choice for a free author website.
You can choose from many different high-quality free themes created by web designers, so you will be sure to have a beautiful and functional site.
The free version at wordpress.com is, without a doubt, the very best way to create a great website and blog.
You can create a functional home or landing page with flexible menus. But initially, expect to go through a short learning curve if you are totally new to blogging.
If later you wish to convert and move from the free plan to a self-hosted WordPress site, it is very simple to import all your blog posts and pages.
Google’s Blogger has been a favorite for millions of bloggers for years now.
It is easy to use and has the added benefit of being part of Google, so Google search listings are almost guaranteed.
While a little restricted in features compared to WordPress, it is definitely number two on my list. For ease of use, though, it is by far the easiest platform to start with for those new to blogging.
Again, Wix is great for creating a fantastic looking website design in very little time. But like Weebly, it is not the best platform for blogging.
However, if you want to quickly create an attractive website for your book promotion, it is a good alternative. You can read this guide to set up your new Wix site.
Tumblr takes a slightly different approach to regular blogging services.
Tumblr explains it like this. Tumblr is so easy to use that it’s hard to explain.
But it is quick and simple to make a blog and put whatever they want on it. You can add stories and articles, images, GIFs, links, mp3s and videos. Tumblr says it has 462 million blogs, filled with literally – whatever.
It really is a fun blogging platform.
Medium has one enormous advantage. You don’t need to set up a blog at all.
There’s no need to edit and style a home page or set up any menus and sidebar widgets.
All you do is register for free, and then you can write articles and publish them in a flash. The user interface is extremely simple, so you don’t need any technical skills at all.
You can link your Medium account to Facebook and Twitter and let it automatically post your new articles.
If you want to blog without any of the hassles of having a blog, then Medium will definitely be for you.
Free blog platforms offer you a lot for the price. So there is no reason not to have a great looking author website. Get started on your new blog to promote yourself, your books and your upcoming events.
Don’t always rely solely on your social network.
Take an hour or so to create your presence on the web and make sure that your name and your books are included in search engine indexing so that potential readers can find you.
There are pros and cons to all the platforms I have listed. But if you need help in deciding, I would always recommend WordPress.com as by far the best free choice.
But if you are light on for time or think you lack technical skills, go to Medium and start writing your first article.