Promoting books with Tumblr is often overlooked by self-published authors.
It’s an effective and easy way to extend your book promotion. Yes, you use Facebook, Instagram, Twitter, and your blog or website.
But with Tumblr, you can use your existing book promotion posts and articles to reach a new audience.
Tumblr is a cross between social media and microblogging and is very popular. But for authors, Tumblr’s reblogging feature is the big bonus.
Tumblr in numbers
It might be a surprise to learn how many people use Tumblr.
Here are some interesting statistics from TechJury.
In February 2021, Tumblr had 518.6 million blog accounts.
Every second, Tumblr users create 1,644 posts.
Tumblr is the 25th most popular website in the US.
Tumblr.com is the 103rd most visited website in the world.
33.2% of visits are from the US.
The total number of visits Tumblr received during January 2021 was 327 million.
To make a comparison, Twitter had 211 million active users in the third quarter of 2021.
From these statistics, you can see why it is worth thinking about promoting your books with Tumblr.
Promoting your books on Tumblr
Before you start, do a stocktake. Check your existing book promotion blog posts, articles, or where your book appears on promotion sites.
You can then use these to quickly start promoting on Tumblr using the reblogging feature.
Once you set up your account, you are ready to do some quick book promotion.
At the top of your Tumblr dashboard, you have seven options to create a new post.
The one you need to use for reblogging your book is the Link option.
When you click the link, you will see this screen.
All you need to do is copy and paste the URL link from one of your existing posts.
Then watch the magic happen.
Tumblr automatically grabs your featured image and adds any SEO metadata included in your existing post, and it also adds a link back to your original post.
On top of that, your image is also a clickable link back to your post.
Add some text, and you are ready to publish your new post.
Portrait book covers on Tumblr
But there is one big extra bonus with Tumblr compared to some social networks.
It will accept portrait images, so your book cover will never be cropped.
Here’s an example from another promotional post for the same book.
As you can see, the book cover is in full.
All you need to do now is add some text to the description panel.
The quickest and easiest way is to copy and paste the text from your original post or article.
When you do, you will see that Tumblr even retains any links from your existing article.
It is a fantastic little feature because Tumblr users can click your social or book buy links.
Now click post, and that’s all you need to do.
In all, it took me less than 30 seconds to create this Tumblr post. So you can see how quick and easy it is to use.
Post more than your books
Like any network such as Instagram, Facebook, Pinterest, and Twitter, you want to attract followers and for them to share your content.
But it won’t happen if you are only posting your books. Make sure you add lots of other interesting content to attract people to your Tumblr page.
You can publish short text posts, photos, videos, or reblog topical articles from around the Internet.
Perhaps you have articles or news related to the theme of your book or reviews that you received.
Tumblr users are often younger than on Facebook and Twitter, so think about what might attract this audience to your posts.
One last tip is not to flood your feed in the first few days or weeks. Take it slowly and add one or two new items per day.
And like any other social network, look at following other users on Tumblr and interact a little.
Other Tumblr options
If you have a little technical knowledge, Tumblr has a terrific little editor.
To use it, click on the Text option at the top of the dashboard. Then click the gear wheel at the top of the editor.
You can create new posts in rich text, HTML, or Markdown.
You can insert photos and images, GIFs, and videos into your posts.
Other options include adding tags, changing the post date, or creating a custom URL.
When you first start using Tumblr, there’s a short learning curve. But that’s the same for any new tool you use.
However, with all the options you get, it’s well worth the short time it takes to get familiar with it.
There is one last feature for those with technical skills. There is an API to automatically post to Tumblr from your WordPress blog.
You will need to use a premium social poster plugin to access this tool. But if you are into automation, you can investigate this option.
Make Tumblr your blog
If you are a new author and you don’t have a blog yet, Tumblr is a great choice to get started with blogging about your book.
You don’t need any technical skills to set up an attractive blog.
Like other free blogging platforms, you can quickly design an attractive site.
At the bottom of your account menu, you’ll find the option to edit appearance. All the options are there to design your new site.
Yes, there are so many ways you can promote a book, and you are probably using a lot of them.
But Tumblr must be one of the easiest once you know how to use it.
You can get started so quickly with the content you already have on your blog, website, or promotional platforms.
But then, once you get to know how it works, you can add a lot of other content very quickly and build your following and sharing potential.
There’s no magic bullet or instant way to attract people’s interest on any social network. It always takes time and a little effort to build a new following.
However, with all the features and benefits that it offers, promoting your books on Tumblr is well worth considering.
Related reading: How To Promote A Book On Linkedin With A Company Page