Derek Haines

A Cambridge CELTA English teacher and author with a passion for writing and all forms of publishing. My days are spent writing and blogging, as well as testing and taming new technology.

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Personal Branding For Authors

Personal Branding For Authors Is The Best Promotion Tool You Have

Personal branding for authors? When you hear the word branding, you probably associate it with Apple, Coca-Cola, McDonald’s, Nike, Toyota, and Sony. These are great examples of iconic corporate branding. Their logos are the pillar of their marketing strategy, and consumers instantly recognize them as almost a trademark of quality and popularity. Large companies spend millions…

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