Social Media Engagement Is (Almost) Useless
4.37/5 (19) When your basic aim as an author is to sell books, social media engagement can be a very real distraction, as well as a poor means of delivering
Continue Reading4.37/5 (19) When your basic aim as an author is to sell books, social media engagement can be a very real distraction, as well as a poor means of delivering
Continue Reading4.71/5 (14) When a potential book buyer clicks on your book link, where do they end up? If they live in Scotland, do you send them to Amazon US? If
Continue Reading4.84/5 (19) Selling self-published ebooks is not an easy road for any author. “I’ve done everything. I’ve got Twitter, Facebook and a blog and I spend hours and hours every
Continue Reading5/5 (2) If you are a self-published author, there is often some confusion about the difference between marketing and promoting a book. In essence, marketing should start after you’ve written
Continue Reading4/5 (9) In an earlier post, I wrote about creating landing pages for books. It is very easy, and another highly productive tool authors can use to promote their books.
Continue Reading4.86/5 (14) A landing page is a standalone web page designed with the singular purpose of getting visitors to take an action. For authors, of course, the action is to
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