Have you given exclusivity to Amazon KDP Select, only to see sales go down?
I have used Amazon KDP Select many times over the years, and one thing that is becoming clear to me is that there is clearly a very rewarding carrot offered for joining, in the way of favourable treatment by Amazon’s algorithms, but that it can be short lived.
If it happened once or twice, I would be doubtful, but after enrolling my ebooks in KDPS in April of this year, I am now starting to see the same trend that I have seen many, many times before.
After a short honeymoon period, Amazon’s KDPS algorithms stop treating you as if they love you, and all of a sudden, you are just one of the pack again.
I’ll share my Amazon author ranking chart with you for the last twelve months, and I’m sure you will be able to tell exactly when I re-enrolled in KDPS, after having my ebooks available on multiple retailers for a year.
So now, after five months of being favoured, the little orange line on the right tells the story. Amazon doesn’t seem to love me anymore, and without favourable treatment from their algorithms, my rank is heading south.
As has happened so many times before, I finally give up on KDPS after six months and go back to listing on multiple retailers through Smashwords. It’s a silly game, really.
But it does prove to me that you can get a very big sales boost on Amazon Kindle, by enrolling in KDP Select. To have to rinse and repeat, by un-enrolling and re-enrolling every six months or so to get preferential treatment is all a bit stupid though.
But then again, we are talking about algorithms here, which are not human, and are only programmed to react to certain hard data events.
Newly enrolled? Ok, give ’em a nice carrot!
Un-enrolled? Hit them with a stick.
But stay with Amazon KDP Select, and like all love affairs, the initial excitement fades quite quickly.
It’s a difficult relationship, isn’t it?