Your author bio is everywhere, so don’t ruin your author image by using overused, trite and hackneyed vocabulary
Choosing powerful words in your author bio to send the right message is vitally important in building your author platform and reputation.
However, making the mistake of following the crowd and using worn out clichés and habitually collocated adjectives and adverbs is a big mistake.
Included in my short list are words (and a prefix) that you may think, honestly tell the world about you, but in fact, they can be misconstrued. There are always better words to use, which carry a more convincing message.
There are too many weak words to list in one blog post, but below are my five killer weak words that can only do damage to your author bio, and therefore your reputation.
This is an adverb that I have noticed appearing in many author bios in recent months.
Firstly, it’s extremely weak, and secondly, the word has the sense of only being now and very temporary.
So by stating that you are “currently an ebook author”, makes it sound as if it’s all a passing phase, and that you are not serious at all.
This is one word that should never be used in an author bio.
Why not simply say, “ebook author” and drop the redundant adverb.
This prefix always sounds like you are a failure, which is not what you want readers to think. Ex-FBI Agent, ex-banker or ex-journalist all sound as if you were hopeless at what you did and that you were fired.
By using ex, you are probably trying to portray experience, so why not use that word instead? Experienced FBI agent, experienced banker or experienced journalist are all still true, but they send a much more positive impression.
Ouch! If I see this adjective in an author bio one more time, I think I’ll puke.
It smacks of being unimaginative, boring and having no idea at all about what message you are trying to send to potential readers, other than that you use very weak vocabulary.
Inspiring, aspiring, budding and inspirational? Why not respiring, perspiring or tiring? Use some imagination, and avoid joining the “couldn’t be bothered looking for a better word” bunch.
Writer and Dreamer. These three words will have you joining the extremely long list of authors, who love using tired old clichés because they are too lazy to use an ounce of imagination.
Potential readers are not silly, so they will probably expect the same lazy use of tired clichés in your writing. Go on, be daring and try something new and original. Writer on the edge? Daredevil writer? Writer and an absolute wonder with clever words?
There are a lot of people who are discovering the pleasure of writing and self-publishing in their retirement. But you really don’t have to tell the world the whole truth.
Retired sounds old, bored and having nothing else to do. Drop this word, and like ex above, use words that send a message of experience.
Retired policeman? Why not say, versed in the criminal mind? A retired banker? Perhaps, a battle-scarred financial expert.
As I said at the beginning of this post, there are so many tired, overused and redundant words that can ruin an author bio.
All it takes is a little imagination to write a powerful bio that will help you connect with readers.
So, get out your thesaurus, check some well-known authors’ bios and get to work. It will only take half an hour to make a huge difference to how you are perceived as an author.
Be you, but above all, be original.