The Hidden Amazon Book Promotion Kindle Previewer Tool

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Amazon's Almost Hidden Book Promotion Button

Here’s a free Kindle previewer tool to encourage fast ebook reading

If you are promoting ebooks, you will know that it takes a potential reader a number of clicks to get from a book link on your author website or blog, before finally making it through to the Look Inside feature on your Amazon book page.

That’s if they bother to click the cover on Amazon to find the Look Inside preview read. Even if they do, the table of contents and credits can sometimes take up half of the preview read.

Many authors know that getting someone to click a book link is the first hurdle. Then it depends on what device they are using.

But there are so many Kindle devices and applications plus Mac OS and PC users to consider.

Wouldn’t it be fantastic if your potential book buyer was taken immediately from your cover image on your website, to your book’s Look Inside preview?

And also, directly to your book content at chapter one. It would certainly help your book sales.

Well, now you can do this now with a clever book marketing tool from Amazon marketing services.

Amazon has a very small Embed link on every book sales page, and while small and hardly noticeable, it is an extremely powerful tool to create Kindle promotion for your books.

It creates a clickable cover image of your book, with the options to either buy or preview read your book. All with only one click.

From my experience, I have tried all types of linking to Amazon, but none have been as efficient at this Amazon online previewer book tool.

If you are using Kindle Direct Publishing, this is a must-have tool for you.

One click on your blog or website and your reader is into previewing your book or Kindle ebook.


More reading: How To Use The Amazon Kindle Create App


So, how do you get the Amazon previewer tool?

First, go to your book page on Amazon, and look to the right, under the pricing panel, and click the <Embed> button.

Amazon Kindle embed preview read tool

When you click, a pop-up window appears, where you can make modifications to suit your website or blog, plus a couple of other options.

The first thing to do is select Embed to your site. If you have an Amazon Associates account, you can also add your Amazon Associates ID.

The most important though is See more options.

Click it to open, and select the cover image size for your Kindle book or paperback to suit where you will use it on your website or blog.

Then select either open in new tab, or in place, and lastly, if you wish to have a buy button.

Well, of course, you want a buy button, don’t you!

Fast link to an Amazon Kindle preview read

Once you have selected your options, copy the code from the iframe code line, and then paste the code into your website.

You don’t need to do anything else. The app will look after fonts sizes as it supports enhanced typesetting.


It looks like this on your site

Here is an example of the tool in action. Yes, it’s my book of course.

Also notice that since writing this post, I have changed to a new cover. Amazon automatically updates the embed tool, to show the new cover.

When you click Preview, or even just the cover, it not only takes you directly to the book, with a very quick cover flash but it also removes all of the credit pages and any table of contents.

It opens straight into the book file and story so a reader can preview read your book in an instant from chapter one.

There is then an option to open the preview read in Kindle e-readers.

Of course, readers can buy or share your book on social media just as quickly too.

You did click to try it, didn’t you?

So, are you updating your all your books with the Kindle previewer tool on your website or blog yet?


More reading: How To Sell Books On Amazon Without A Website Or Social Media


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Derek Haines

Derek Haines is an Australian author, living in Switzerland.

24 thoughts on “The Hidden Amazon Book Promotion Kindle Previewer Tool

  • July 6, 2018 at 6:03 pm

    Thanks, Derek for a great tip. Although I had my covers with links, this is far better and more intuitive to the potential reader and buyer.

  • July 1, 2018 at 1:11 am

    I’ve found the embed tool useful over the past year for the reasons you list. However, I just discovered that my ipad will not display the embedded info, presumably because it competes with ibooks.

  • June 18, 2018 at 10:31 am

    Hi, thank you for such a great and informative post. I’ve just embedded my book on my site. Your step by step instructions made it so easy. I will now spend time applying the others suggestions. No one tells you that writing a book is just the ‘easy’ part promoting it is like being thrown to the deep end with little or no swimming skills. :-)

  • May 25, 2018 at 3:00 pm

    Thank you for this very valuable pointer to marketing. I have now added all my published book as preview on my website and hope this will help traffic and sales.

  • April 2, 2018 at 1:27 am

    this might be the most helpful sh*t I’ve ever seen.

  • November 6, 2017 at 6:13 pm

    I’d like to center the image this produces on my web page, because it seems to be around the left side. I tried the align=”center” within the html it gives but it still defaults to left. I have a self hosted WordPress, so any ideas?

    Thanks for the heads up, until then I had been doing a lot of it manually.

    • November 6, 2017 at 7:12 pm

      If you wrap the Amazon script in

      tags it will center on your page.

  • June 24, 2017 at 5:53 am

    Immediately changed all of my books on my website. It was easy. The instructions were perfect.


  • May 13, 2016 at 11:00 am

    Hi, thanks for posting this Derek, very useful information. And I just checked; from where I’m sitting the ’embed’ feature is showing on both US and UK sites for my books and yours, And Jacks! so I don’t know what the problem is…

    • May 13, 2016 at 11:03 am

      Hi Cora. Good to know Amazon UK have finally added this feature. But as usual, it took some time. :)

      • May 13, 2016 at 11:08 am

        Aha! I guess this is an old post then… I couldn’t find a date, so guess I’m late to the party! Thanks again.

  • January 28, 2016 at 5:33 am

    Don’t know what you’ve been smoking mate. There is no ’embed’ feature for any of my books, or yours, on or I just double checked!

    • January 28, 2016 at 7:50 am

      I just checked, Jack. You have the feature on your books on the US site. But the UK site is yet to add the feature. As usual!

  • January 26, 2016 at 6:17 pm

    Thank you! Your instructions were perfect. I added this promotion tool to my book website with no trouble at all. Looks great and it will now be faster and easier for readers to Look Inside my books and buy them.

    • January 26, 2016 at 6:20 pm

      It’s a cool feature, isn’t it, Johann? So simple and effective.


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