Having been around the ebook promotion block more than a few times, I am starting to believe that minimalism may be a good strategy.
For the last six months or more, I have had a bit on my plate outside of my books and writing.
This meant that I had very little time to devote to promoting my backlist, or to new writing.
However, during this time my monthly ebook sales have not fallen, as I would have expected.
No, in fact, they have risen. Now, I am not talking here about my sales being at the level to afford me a new house, but overall, it has seen around a 25% increase.
It is a little difficult to measure ebook sales now though, with Kindle Unlimited KENP page reads making it hard to calculate what defines a sale.
All I can say is that both my ebook sales and KENP page reads are up by about the same amount.
But the measure that I take the most notice of is my author ranking on Amazon because I believe this gives me a better overall idea of how my ebooks are doing.
If I can keep my ranking in the top 100,000, I am happy because from that position, sales usually happen. Sure, in the top 1,000 would be very nice, but I am not aiming at stardom, only a monthly side income.
Of course, my ranking goes up and down, considerably, but this is the nature of Kindle rankings. A few sales or lack of them can make a huge difference.
Anyway, I just checked, and my author ranking is at 72,000, and I have three titles ranking better than 200,000, so my minimalist approach still seems to be doing fine.
So what ebook promotion have I done, or not done, during the last six months?
1. The most powerful ebook promotion in my mind is my five KDP Select free ebook days.
Every time I reach a new ninety-day rollover, I set up the five free days for the coming ninety days. I always split the days into 2-2-1 for every thirty days.
2. I never promote my free ebook days, but after every promotion, I sell ebooks, so I know it works.
3. I use auto-posting of my books to Twitter and Facebook. This is set to post on a schedule of about once every thirty-six hours. I don’t know if this sells any ebooks. But I get Likes, Retweets and Favourites, so people do see them and interact positively, so it must be beneficial.
4. I have my own book promotion site, Whizbuzz Books. So naturally, my books are queued and promoted there about once a month, and it helps attract sales.
5. Nothing else.
This may not be for every author, but one thing is certain. I do not spend much time on ebook promotion. It has probably taken me longer to write this post than what I have spent in total on book promotion in the last three months.
All I can say is that it works for me.
How much time do you spend on ebook promotion? More importantly, does your time invested equate to increased sales?
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