How to promote a self-published book – be aggressive, but also, be polite.
There is a fine line between aggressively promoting yourself as an author and your ebooks and books and annoying people.
USING CAPS AND SCREAMING is not on the right side of the line. Nor is posting 100 messages per day linking to your book on Amazon. Using the imperative is also on the wrong side, so yelling BUY MY BOOK and CHECK OUT MY BOOK are definitely out too.
So how can you be aggressive, or perhaps more precisely, determined, proactive, productive and effective in promoting your books and increasing sales and still stay friends with the world?
The answer is to channel your aggression, energy, motivation and ambition into the most productive areas.
- How to promote your book with ideas that will keep your friends.
- Blog aggressively.
- Add advertising to your blog.
- Comment like crazy.
- Go guest blogging.
- Actively follow and unfollow on Twitter.
- Always cross promote yourself.
- Make full use of KDP promotions tools.
- Make use of Facebook Ads.
- Occasionally (buy) attract Facebook Likes to your page.
- The best 2 categories.
- Always keep thinking.
How to promote your book with ideas that will keep your friends.
The more you blog, the more comments you get, the more people you reach, the more search engine listings you get, and the more exposure you get.
When you write a new blog post put a link to your book or book trailer. It’s as easy as that.
It also shows off your writing skills, so blog until you drop! And always, always reply to the comments you receive.
Add advertising to your blog.
Make sure you are making money from your blog, so you can re-invest the return in promoting your books and cover your blogging costs. Adding Adsense to your blog can be profitable.
Comment like crazy.
Read blogs, newspaper articles, learn and get into the habit of leaving an intelligent comment. Every comment you make is a potential link back to your blog or website and your books.
Go guest blogging.
Writing a post for a popular blog is always worthwhile, so ask, ask, ask. Then there is the reverse situation. Invite bloggers to guest post on your own blog to build up your amount of content.
Actively follow and unfollow on Twitter.
Sure, Twitter is a swamp, but a very productive swamp it is. Once over the 5,000 follower restriction, you can ‘technically’ follow 400 people per day, and unfollow as many as you like.
In reality, following 200 and unfollowing a similar number is more than enough, and will build you a handsome following very quickly. Never underestimate the power of Twitter, especially as a means to promote your blogging.
Always cross promote yourself.
Use a number of social media platforms, and add your blog content, in particular, anywhere and everywhere you can. Twitter, Facebook, Pinterest and Linkedin are all musts.
But here’s a little tip; Flipboard is becoming a new and huge traffic driver for me.
Make full use of KDP promotions tools.
If you are in KDP Select, use every single day of your free ebook promotion and Kindle Countdowns to help your sales rank. You can even use KDP PPC ads if you have a few spare bucks. Remember the advertising revenue from your blog?
Make use of Facebook Ads.
Similar to KDP PPC ads, Facebook Ads are a lot cheaper per click. Although a little more scattergun than KDP Ads, which appear on Kindle book pages, they are still very good value.
Don’t overdo it though, and stay within your budget. A little can go a long way with Facebook Ads.
Occasionally (buy) attract Facebook Likes to your page.
You can do a double take with this, as Facebook Ads for your book, linked to your Facebook Page can get you a lot of additional Likes, on top of book sales. This is really a bonus.
The best 2 categories.
Never, I repeat, never forget to regularly check your two categories and seven keywords on KDP. This should always be aggressive work in progress.
If your book ranking is heading south, change them pronto. Research new keywords that not only suit your book better but find ones that will get your book into less competitive sub-categories.
Even if you have a few good keywords, search for more to replace your weaker ones.
Always keep thinking.
Never believe that today will be like yesterday, or that tomorrow will be like today. Always be ready to change, adapt and aggressively experiment.
There are many ways you can aggressively market your book or books and yourself as an author, without upsetting the world.
But always remember to channel your determination intelligently and productively, and you’ll not only keep your friends, but you will also sell your books.
In the end, it’s really all about being communicative, informative, imaginative, and very, very determined.
Okay, so there is no new news or advice you haven’t heard before in this post. But do you feel a little more confident and motivated now?
More reading: What’s The Best Way To Promote My Self-Published Book?