How To Promote A Book But Keep Your Friends

Promote Your Book Keep Your Friends

There is a fine line between learning how to promote a book aggressively and annoying people.

USING CAPS AND SCREAMING is not on the right side of the line.

Nor is posting 100 messages per day linking to your book on Amazon.

Using the imperative is also on the wrong side. Yelling, BUY MY BOOK and CHECK OUT MY BOOK are definitely out.

How to promote a book with ideas that will keep your friends

How can you be aggressive, or perhaps more precisely, determined, proactive, productive, and effective in promoting your books and increasing sales and still stay friends with the world?

The answer is to channel your energy, motivation, and ambition into the most productive areas.


Blog aggressively

The more you blog, the more comments you get, the more people you reach, the more search engine listings you get, and the more exposure you get.

When you write a new blog post, put a link to your book or book trailer. It’s as easy as that.

It also shows off your writing skills, so blog until you drop! And always, always reply to the comments you receive.


Add advertising to your blog

Make sure you are making money from your blog.

Then you can re-invest the return in promoting your books and cover your blogging costs.

Adding Adsense to your blog can be profitable.


Comment like crazy

Read blogs, newspaper articles, learn and get into the habit of leaving an intelligent comment.

Every comment you make is a potential link back to your blog or website and your books.


Go guest blogging

Writing a post for a popular blog is always worthwhile, so ask, ask, ask.

Then there is the reverse situation. Invite bloggers to guest post on your own blog to build up your amount of content.


Actively follow and unfollow on Twitter

Sure, Twitter is a swamp, but a very productive swamp it is.

Once over the 5,000 follower restriction, you can ‘technically’ follow 400 people per day and unfollow as many as you like.

In reality, following 50 at most and unfollowing a smaller number is more than enough and will build you a handsome following very quickly.

Never underestimate the power of Twitter, especially as a means to promote your blogging.


Always cross-promote yourself

Use several social media platforms, and add your blog content, in particular, anywhere and everywhere you can.

Twitter, Facebook, Pinterest, and Linkedin are all musts.

But here’s a little tip; Flipboard is becoming a new and huge traffic driver for me.


Make full use of KDP promotions tools

If you are in KDP Select, use every single day of your free ebook promotion and Kindle Countdowns to help your sales rank.

You can even use Amazon ads if you have a few spare bucks. Remember the advertising revenue from your blog?


Make use of Facebook Ads

Similar to Amazon ads, Facebook Ads are a lot cheaper per click.

Although a little more scattergun than Amazon, which appears on Kindle book pages, they are still very good value.

Don’t overdo it, though, and stay within your budget. A little can go a long way with Facebook Ads.


Occasionally (buy) attract Facebook Likes to your page

As a change from using Facebook Ads for your book, you can advertise for likes for your Facebook Page.

You can get a lot of additional Likes for quite a modest price per like, at around $0.15.


The best two categories

Never forget to check your two categories and seven keywords on KDP regularly.

This should always be aggressive work in progress.

If your book ranking is heading south, change them pronto.

Research new keywords that not only suit your book better but find ones that will get your book into less competitive sub-categories.

Even if you have a few good keywords, search for more to replace your weaker ones.


Always keep thinking

Never believe that today will be like yesterday or that tomorrow will be like today.

Always be ready to change, adapt, and aggressively experiment.

There are many ways you can aggressively market your book or books and yourself as an author without upsetting the world.

But always remember to channel your determination intelligently and productively, and you’ll not only keep your friends, but you will also sell your books.

In the end, it’s really all about being communicative, informative, imaginative, and very, very determined.


More reading: What’s The Best Way To Promote My Self-Published Book?

Derek Haines

A Cambridge CELTA English teacher and author with a passion for writing and all forms of publishing. My days are spent teaching English and writing, as well as testing and taming new technology.

8 thoughts on “How To Promote A Book But Keep Your Friends

  • April 30, 2017 at 5:20 am

    Stellar! You mention several times the importance of images. Where do you go to get yours? You don’t have to share your goldmine, perhaps a simple “go to” list. I spend to much time looking around the web, and I am always afraid of copyright infringement. As always, thank you for sharing you priceless knowledge.

    Dave Callan

    • April 30, 2017 at 8:48 am

      I use Canva, Dave. It’s a free design app so no secret. Saves me having worry about copyright, as you said.

  • March 27, 2016 at 8:01 pm

    Now I just have to get busy! Any advice for deciding how to prioritize if not everything on the list will fit into your day(s)?

  • December 29, 2015 at 9:47 pm

    Derek – I just wanted to say that you have the best daily publishing blog out there, and as a new author, I subscribe to many.

    Your blogs are the ones I bookmark and come back to. Thank you!

    Richard Rieman , Author of “The Author’s Guide to AudioBooks Creation” available in January.

  • May 25, 2015 at 4:10 pm

    Great list! I’ve been considering if Facebook ads are worth it, so it was interesting to read your take on them. I like to submit to certain sites that aren’t on the list, but they’re only good for serial fiction (such as Tuesday Serial and Muse’s Success).

    • May 25, 2015 at 4:23 pm

      Any place you can promote, is a good place! Especially if it is targeted, as you say, such as for serial fiction. Since writing this list, I’ve thought of number of ideas I failed to mention. Maybe a second list coming soon.

  • May 23, 2015 at 4:37 pm

    Thank you for the information. I’ll study this some more and put your advise to work.


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